Underrated: max clicks on generic cold traffic.
Reason: more clicks = more chances to convert.
Can also remarket the ๐ฉ out of these.
Class dismissed.
#PPCChad
tCPA secret unlocked:
Inverse stairstep method.
Start w open budget, no tCPA.
Every 2 weeks, reduce budget by 10 - 15%.
Set tCPA, then remove again...same as you would do with stairstep method.
You'll get data faster & end up at desired CPA eventually.
#PPCChad
tCPA secret unlocked:
Inverse stairstep method.
Start w open budget, no tCPA.
Every 2 weeks, reduce budget by 10 - 15%.
Set tCPA, then remove again...same as you would do with stairstep method.
You'll get data faster & end up at desired CPA eventually.
#PPCChad
Profit is a bs metric!
Why?
Because it neglects TOF.
Instead, focus on impressions. These have the potential to turn into clicks & conversions.
More in = more out.
Easy!
#PPCChad
Profit is a bs metric!
Why?
Because it neglects TOF.
Instead, focus on impressions. These have the potential to turn into clicks & conversions.
More in = more out.
Easy!
#PPCChad