Fraser Andrews

Global Search Lead (He/Him) Experienced paid media pro with a passion for all things clickable! Former Strongman and Vexillology goon. Views are my own.

[Fraser Andrews @PPC_Fraser]

Awesome to work with the wonderful team @Optmyzr on this guest post on Google Ads account structures - big s/o to @TheCopyTrail for the heads up and @VimalBharadwaj for his help! #ppcchat https://t.co/NjqBR208LD

[Fraser Andrews @PPC_Fraser]

@adsliaison Sharing this internally! Thanks @GinnyMarvin

[Fraser Andrews @PPC_Fraser]

@BorisBeceric I would LOVE for you to uno reverse this and tell us all that the conversions were page views..

[Fraser Andrews @PPC_Fraser]

Compare the wording in image A and image B..

#PPCChat

[Fraser Andrews @PPC_Fraser]

This might be my favourite TikTok of the week ❤️

[Fraser Andrews @PPC_Fraser]

@NeptuneMoon @mikeryanretail Imagine owning that before!!

[Fraser Andrews @PPC_Fraser]

@NeptuneMoon @mikeryanretail They're not even trying to avoid the black mirror comparisons anymore...

[Fraser Andrews @PPC_Fraser]

@TheCopyTrail Briefly met @JamesMarriott last week at Sheffield DM and this could be one for him!

[Fraser Andrews @PPC_Fraser]

@BorisBeceric @JamieDigitall Probably didn't want to cause a Seine

[Fraser Andrews @PPC_Fraser]

During a training session last week on ad copy I was reminded of one of my biggest pet peeves - anecdotes

'We know that our customers love x' - But how? Where has this come from?

Anecdotally myself - 90% of the time this is historical BS and should always be challenged #PPCChat

[Fraser Andrews @PPC_Fraser]

@BorisBeceric "Fine" is my constant

[Fraser Andrews @PPC_Fraser]

Me booking train tickets for Monday despite there being major IT issues affecting infrastructure... #Crowdstrike

[Fraser Andrews @PPC_Fraser]

I SPEAK SENSE!?! MADNESS! Loved taking part on today's panel @SheffieldDM and catching up with so many brilliant folks - Big Love ❤️

[Sheffield DM @SheffieldDM]

"Do the basics, do it really well"

If you're opening a paid campaign for the first time, does it make sense?

@PPC_Fraser speaks sense.

[Fraser Andrews @PPC_Fraser]

@PPCGreg @AustinPPC_ Me rn:

[Fraser Andrews @PPC_Fraser]

Call me a cynic but I still hate broad match. I've tried, I've really tried and for sure, it's way better than the old trash can fire that it used to be, but that's hardly an indicator of improvement... #PPCChat

[Fraser Andrews @PPC_Fraser]

@PPCGreg @AustinPPC_ I cry. My one new favourite keyword gold mine is using regex to find longtails from Search console and then adding these in to existing campaigns - but as for BM, I think I'm going to have to part ways with it.

[Fraser Andrews @PPC_Fraser]

@AustinPPC_ I'm trying really hard to forget what it used to be but when you hop in to search queries and see what's appearing (alongside the quality of 'close variants') it pushes me further away..

[Fraser Andrews @PPC_Fraser]

GAds UI moan - IT IS SOOOO DIFFICULT TO LOCATE 'Campaign Settings' - I've actively had to revert back to the old UI on multiple occasions to get there #PPCChat

[Fraser Andrews @PPC_Fraser]

@BorisBeceric 'BuT iT'S aLl YoU NeEd'

[Fraser Andrews @PPC_Fraser]

Real comment seen in the wild. Just an FYI guys that you won't need anything else... #PPCChat

[Fraser Andrews @PPC_Fraser]

@Digital_Liam I think its happening to an extent but masked under the old 'close variants' banner. These for me are in numerous cases not aligned with original queries and in turn are driving costs for lower relevance queries.