Lauren Capon

Senior SEM Manager @GoDaddy. Definitely don’t tweet enough to deserve such a sick username 🤷🏼‍♀️

[Lauren Capon @PPCLoz]

@jyllsaskingales Interesting... we actually ran an A/B experiment last year to test ‘average’ vs. ‘excellent’ RSAs and saw virtually NO change (+/-) in any metrics between the two sides! Impr/clicks/share/QS all exactly the same. The ‘excellent’ ads also look repetitive and glitchy IMO

[Lauren Capon @PPCLoz]

A really valuable write-up by @nicklafferty on scaling big-budget PPC, plus some interesting insights on Google’s automation!

[Growth Quarters @Growth_Quarters]

4 lessons I learned after spending $6 million on Google Ads last year https://t.co/seqbWwBjkY

[Lauren Capon @PPCLoz]

@rustybrick Does the IF function allow you to bypass character limits in Microsoft? Looks like that H2 is 40+ characters, which would get disapproved in Google!

[Mark Irvine @MarkIrvine89]

Ad targeting by heartrate, sleep quality, and exercise now in beta!

[Lauren Capon @PPCLoz]

@waithash Currently sitting at around £1.80! Thankfully these two metrics have since returned to Ads Manager... wish the rep I spoke to just told me it was a temp glitch 🙄

[Lauren Capon @PPCLoz]

Anyone else seeing lead / cost per lead data completely missing in Facebook Ads Manager? It was there yesterday, now both columns coming up totally blank... 🤨 #ppcchat #fbadschat

[Lauren Capon @PPCLoz]

@Mel66 I’m using old, but some of the team are getting the same issue when using the new! Just spoke to a FB support rep who told me it was my fault for reporting on everything wrong, and then gave up and cut the chat off without saying bye 🙄

[Lauren Capon @PPCLoz]

Whether you’re looking for Black Friday tips or want know what’s new in the world of PPC, the Impression blog has got you covered. Check out our latest posts here 👉🏼 https://t.co/sutIBk5Yuu

[James Webster @PPC_Webster]

Check out this new blog on lead form extensions 📝

A new way to capture customer information without the user even visiting your website!

https://t.co/V4jNEhrCFb

[Lauren Capon @PPCLoz]

@lukemilbourn explaining two new tools for keyword targeting success: Smart N-Gram & Match-Misplaced 🤖 #HeroConf

[Lauren Capon @PPCLoz]

In Q3 2019, over 75% of search terms no longer “exactly” match the original targeted keyword! #HeroConf @lukemilbourn

[Lauren Capon @PPCLoz]

@Digital_Liam Fingers crossed 🤞🏼🏆

[Lauren Capon @PPCLoz]

@amaliaefowler Nice write up! Our Google team have told us that the RSA combinations with the highest # of impressions = the top-performing ones for conversions... whilst this may be true, it’d definitely still be nice to see that data ourselves!

[Charlie Byrne @charlieebyrne]

I wrote a step by step guide explaining how to set up dynamic ads that showcase your product catalogue on Facebook 👠

If this is of interest to you then read the full post here 👇🏼

https://t.co/g7c9ewCg6f

#paidsocial #ads #ppc #digitalmarketing #ecommerce

[Lauren Capon @PPCLoz]

@nathanifill Hi Nathan! Thanks for getting in touch. Yes, you’re correct - negative keywords are the way to go! 😊 and don’t forgot to have search partners turned on, as that’s key to getting those negs to show. Hope that helps! Thanks, PPC Loz 👍🏼

[Lauren Capon @PPCLoz]

@BeckyReflect talking through the dos and don’ts of introducing gamification into your digital marketing strategy 🎮

[Lauren Capon @PPCLoz]

Geeking out at the @SMX_London PPC & CRO track today 🤓 #SMXLondon

[Edd Wilson @EddJTW]

An awesome 24 hours in Amsterdam with the @impressiontalk squad!

[Lauren Capon @PPCLoz]

In this new blog live on the Impression site, we're excited to share something we've been working on for a while... 🌠🤪https://t.co/f3jY6BJDMs

[Lauren Capon @PPCLoz]

@PPCKirk Super interesting, thanks for sharing Kirk! I’ve always thought of product type as a crucial feed attribute, so glad Google will be placing more emphasis on it soon too 👏🏼