Luke Milbourn

Cycling. Track sprinting. Power lifting. Coffee drinking. Practical philosophy. Day job PPC nerd.

[Brent Toderian @BrentToderian]

THREAD: I’m going to try this thread to clearly state my perspective on electric vehicles, car dependency and better cities, to those who frequently ask me, including media, elected leaders and many others. Here goes. Please share if you think it helps. 🧵#EVS

[Luke Milbourn @lukemilbourn]

@SamuelBrealey Very interesting. What kind of training are you referring to and for what kind of marketing roles?

[Luke Milbourn @lukemilbourn]

@Thinkboxtv @samueljscott @AnnHawkins @MediaComUK @gaintheory @WavemakerUK Thanks sharing the extra details 😀

[Luke Milbourn @lukemilbourn]

@lizfraser1 For me, sleep.

https://t.co/Ssu22E9PzJ

[Impression @impressiontalk]

📆 TWO WEEKS TODAY: join @GregPPC and external guest @lukemilbourn to get up to speed with the future of #paidsearch 👇

💡Prepare for Google's BMM update
💡Learn how to embrace automation
💡Learn about keyword structure

https://t.co/pmNtXDrbV4

[Impression @impressiontalk]

Join our webinar from @GregPPC and external guest @lukemilbourn👇

They'll cover:
💡 Google's new BMM update
💡 Embracing Google's new automated features
💡 How to decide if it's worth creating a new keyword

Future proof your #paidsearch 📈

Sign up: https://t.co/N7x9k6fGSr

[Kirk Williams @PPCKirk]

My full: “The Keyword has Changed” article is live on @sengineland and it’s a doozy!
https://t.co/6Roz263cLj

Let’s dialogue on this together! I certainly don’t have all the answers, but now you have my ponderings… #ppcchat #marketingtwitter

[Andrew Wilkinson @awilkinson]

This is a story about how I lost $10,000,000 by doing something stupid.

Ten. Million. Dollars.

Literally up in smoke. Money bonfire.

That’s enough to retire with $250,000+ in annual income.

Here’s what happened…

[Luke Milbourn @lukemilbourn]

@Andrewrosch I found this a good place to start - Remote by @jasonfried and @dhh

[Luke Milbourn @lukemilbourn]

Who else spends every video call looking at the screen being shared trying to work out why that person has those bookmarks and what their plugins do?

[Keaton Patti @KeatonPatti]

Daft Punk Member: *wipes tear from eye*

Not anymore. Not anymore.

*clicks*

[Mark Irvine @MarkIrvine89]

Google's latest keyword match type tango -

By mid-Feb: Phrase match and BMM to serve the same traffic, will only mind word order "when it's important to meaning"

By July: No new BMM KWs can be created.
Old BMM are expected to keep serving
#ppcchat
https://t.co/J2ZmFY1fsR

[Luke Milbourn @lukemilbourn]

Problem: I don’t have loads of cool books to stack behind me in video calls.

Solution: build a plug-in that displays my kindle library on a virtual bookshelf to show how intellectual I am.

[Luke Milbourn @lukemilbourn]

A heartening article on driving meaningful change in diversity in an organisation.

[CANYON//SRAM @WMNcycling]

We’re very pleased to have Christine as part of our team for the next three years as an expert in Diversity and Inclusion, and team development.

[Luke Milbourn @lukemilbourn]

What’s your personal fitness stack?

I’ve been using:
@whoop
@GarminCycling
@Strava
@strongapp

And also a little of the Apple Health app and Google Sheets and Data Studio to bring it all together.

What am I missing?

[Luke Milbourn @lukemilbourn]

@social_savannah Great article 👍 Do you find CPM or CPC are useful to work out what action to take if performance changes? If ROAS drops 20% week on week would a 20% increase in CPC or CPM suggest different solutions?

[Luke Milbourn @lukemilbourn]

@Blandosa No if you are on campsites (grass/mud ground). Unless it’s really cold (below 5C).

[Luke Milbourn @lukemilbourn]

@jeremygiffon Did hunter gathers not find meaning in their work? Or early farmers? Or carpenters? I found more ‘meaning’ building fences as a summer job as a teenager than I (arguably) do clicking at a computer now. Is the issue perhaps not the looking for meaning but the lack of finding it?

[Luke Milbourn @lukemilbourn]

Best way to switch off from work? For me it’s cycling and camping. And in Italy it’s hard to beat.