Publish Profitably

Helping businesses and founders create high-quality content that engages the right people at the right time ✍️ Follow for tips & firsthand experiences👇

[Publish Profitably @PProfitably]

@GarretJudson Hard to pull this off during the week, but a weekend digital detox sounds aces ✅

[Kristel Alissa @kristel_alissa]

Publishing content online? Most people miss these 5 unobvious moves that separate the amateurs from the pros. Don't be like most people.

A thread 🧵👇

#contentmarketing #contentpublishing #contentmanagement

[AntiNicheClub @AntiNicheClub]

Focus is overrated.

Clarity is underrated.

It has what focus lacks:

The WHY

You can be focused yet fall short.

We fail bc of a lack of clarity.

And a lack of clarity stems from a lack of systems.

Create systems. Gain clarity.

You can do it all.

But only by design.

[Jake Ward @jakezward]

What people think SEO is:

- Backlinks
- Technical stuff
- Keyword research
- Write lots of blog posts
- Green lights on Yoast plugin

What SEO actually is:

- AI Overviews optimisation
- Deep customer research
- Well-researched blogs
- Programmatic content
- Clustering and linking
- UX (site and content)
- Understanding intent
- Competitor research
- Query optimisation
- Crawl optimisation
- Content refreshes
- Great copywriting
- NLP optimisation
- Site architecture
- Market research
- Core web vitals
- Regular testing
- Technical fixes
- SERP analysis
- Data analysis
- Lead capture
- Distribution
- Projections
- Reporting
- Digital PR
- Branding
- E-E-A-T

Green lights on Yoast don't get SEO results.

True SEO and holistic marketing does.

[Publish Profitably @PProfitably]

Multi-topic personal brands are a growing trend.

Do you think that’s partially a reflection of smarter algorithms?

Social media platforms, with LLMs and advanced AI can interpret information in a more nuanced, post-by-post manner.

Or is the desire for authentic content?

[AntiNicheClub @AntiNicheClub]

You've been lied to.

You've been told to niche down.

You've been conditioned to turn yourself into a living elevator pitch.

But in doing so, you've lost your #1 competitive advantage: Being you.

The combo of your interests and passions is your secret sauce.

#nicheless

[Connor Judson Garrett @GarretJudson]

With AI, machine learning, and vast digital archives at our fingertips, the difficulty is no longer finding information or raw material.

The challenge is in how one can uniquely combine these resources.

The real value lies in the originality of assembly.

[Publish Profitably @PProfitably]

Always keep your audience in mind.

The ultimate goal of keyword research is to connect with your audience by providing valuable content that answers their queries.

Keep it user-focused! 🤝

Check out the full article on KW research here:

https://t.co/sl4XWDP0Tv

[Publish Profitably @PProfitably]

Keyword research is the foundation of successful SEO.

It helps you understand what your audience is searching for, allowing you to create content that meets their needs.

68% of online experiences begin with a search engine! 🌐 #SEOStats

[Publish Profitably @PProfitably]

@siegemedia found that page-one-ranking content for popular keywords gets updated within the last 1.31 years, on average.

Just as content grows stale, so do keywords.

Trends and user behaviors shift.

Did you know, 15% of all Google searches have never been searched before?

[Publish Profitably @PProfitably]

According to @brightedge, SEO drives 1,000%+ more traffic than organic social media.

SEO still matters.

It's simply changing - and faster than ever.

But keyword research and user intent are where it all begins.

This is how we approach our KW research 👇

[Publish Profitably @PProfitably]

Credit to @jayclouse for the great info and illustration 👏

Can’t wait to put the insights he gained from @RichardvdBlom (the man behind the LI Algorithm Report) to use ✍️

[Publish Profitably @PProfitably]

📢 For an in-depth guide on optimizing for SGE, check out the full article here:

https://t.co/YlqFWrgXcO

[Publish Profitably @PProfitably]

🔍 Search Generative Experience (SGE) leverages AI to provide more accurate, comprehensive search results.

Think of it as the evolution of search engines, making info retrieval smarter and faster. 🤖 #AI #Search #SEO

[Publish Profitably @PProfitably]

🔗 Build High-Quality Backlinks

Backlinks from reputable sites signal trustworthiness.

Aim for quality over quantity to boost your site’s credibility. 🏆 #LinkBuilding #seooptimize