BrightEdge

The AI-Powered SEO & AEO Platform | San Mateo, New York City, London, Sydney, and Tokyo.

[BrightEdge @brightedge]

AI is redefining how demand gets shaped.

What used to happen across search, content, reviews, and analyst opinions is now being compressed into a single AI-generated answer.

That changes everything for brands.

Our AI Hyper Cube helps enterprises see those hidden AI conversations — and understand how to win them.

[Jim Yu @jimyu]

Brands want to know if, and how they show up in AI search results, and before @brightedge AI Hyper Cube, those insights were an enigma. Now, we can show the prompts, sources, and sentiment surfaced about brands.
@bmosherzinck breaks it down in @diginomica. 🔗: https://t.co/F3UxjA98XP

[BrightEdge @brightedge]

AI is defining your brand before customers even reach your website.

New BrightEdge research found Google AI Overviews appeared on 64% of tracked brand searches, up from 19% in just 10 weeks.

Who's shaping your brand narrative, and what can you do about it?

Find out: https://t.co/wwJQg83QyT

#AIsearch #AEO

[BrightEdge @brightedge]

How should you shape your 2027 marketing strategy as AI transforms search?

Join us on November 18 to explore the priorities that matter, including SEO & AEO strategy, integrated channel planning, budget and resource planning, and measuring business impact.

Plus, hear how Insight Global is putting SEO & AEO into practice with Erin Ellison.

📅 Nov 18 | 10 AM PT
Register: https://t.co/qdCFdsLgDu
#AIsearch #SEO #AEO

[BrightEdge @brightedge]

How do you build search visibility for a degree program that didn't exist before?

Georgetown University partnered with BrightEdge to make it happen.

📈 263% growth in ranking keywords
🤖 769 AI Overview citations
👥 218% growth in returning users
See how: https://t.co/3qzq2E0xrA
#AIsearch #SEO

[BrightEdge @brightedge]

Big brands dominate AI search. But smaller players still have room to compete.

Our latest research reveals how travel brands show up across Google AI Overviews and ChatGPT, and where smaller publishers can find opportunities to gain visibility.

A few key findings:
🔹 American Airlines, Royal Caribbean and Expedia lead their respective categories.
🔹 Booking platforms appear in 78% of budget-related Google AI Overviews answers.
🔹 Reddit and YouTube are more prominent in inspiration-led queries, creating opportunities for experience-driven content.
The takeaway? Understanding search intent is key to building visibility in AI search.
@sejournal takes a closer look at these findings and what they mean for smaller brands competing in AI search. https://t.co/DOAHjDhI7h via @martinibuster, @sejournal

[BrightEdge @brightedge]

How can marketing teams take on more SEO and GEO work without adding more hours?

Signify used BrightEdge Agent Builder to:
→ Consolidate 4 dashboards into 1
→ Narrow 1,000s of signals to ~5 priority content gaps
→ Reduce estimated monthly effort from 10 hours to ~30 minutes
See how: https://t.co/MRCelOSj52
#AIsearch #SEO

[BrightEdge @brightedge]

“You don't have to choose between optimizing for SEO and optimizing for AI agents anymore.”

Brian Zander, VP of Marketing at Bloomfire , shares how BrightEdge Agent Edge helped his team scale AI search optimization and achieve a 30% increase in referral traffic.

Watch how Bloomfire is adapting its content strategy for a world where AI agents are changing how buyers discover and evaluate brands.
https://t.co/s5tvY0yJIL

#AIsearch #SEO #BrightEdge

[BrightEdge @brightedge]

Your 2027 marketing plan needs clear priorities, aligned resources, and a way to measure impact.

Join us on Nov 18 for practical takeaways on SEO, AI search, integrated channel planning, and measuring business results.

10 AM PT. Register: https://t.co/IDmeHb0iO7

[BrightEdge @brightedge]

Holiday search is evolving, from AI Overviews and product listings to AI-driven shopping.

Rated highly by live attendees, our on-demand webinar with BrightEdge experts Ken Shults and Christopher Chin explores the latest search data, Google's changes, agentic commerce, and practical ways to strengthen holiday visibility.

▶️ Watch now: https://t.co/Nm3MZPRPUl

#SEO #AIsearch #AEO #Holidaysearch #Agenticcommerce

[BrightEdge @brightedge]

Half of ChatGPT’s holiday shopping citations point to pages marketing doesn’t own.

BrightEdge research found help and policy pages account for 10.8% of ChatGPT citations vs. just 0.9% on Google AI Overviews.

Before Black Friday, audit the pages AI cites. Your holiday visibility depends on more than product pages.

https://t.co/33A34Rw661

[BrightEdge @brightedge]

From 15 to 140 top 10 eCOA keyword rankings. 📈

Medable achieved 9x growth and earned 219 Google AI Overview placements by turning search gaps into a consistent content strategy with BrightEdge AI Catalyst.

See how they did it: https://t.co/vRlTE0uWd0

[BrightEdge @brightedge]

Your BrightEdge data, now in Claude, ChatGPT and Microsoft Copilot.

With BrightEdge MCP, ask questions about keyword performance, competitor gaps and AI citations in plain language, using BrightEdge + Google Search Console data.

No exports. No spreadsheet merges. Read-only access.

Get started: https://t.co/atTROa0nb0

[BrightEdge @brightedge]

11% of holiday prompts cite pages tied to a past year.

As Google and AI search evolve, how can brands protect visibility and earn AI recommendations?

Join Ken Shults and Chris Chin on Oct 21 at 10 AM PT for the latest insights and practical next steps.

Register: https://t.co/giC7Zw0rhM

#SEO #AISearch

[BrightEdge @brightedge]

Holiday search looks different this year. Google is changing, and AI assistants are influencing what consumers discover and choose.

Join Ken Shults and Chris Chin on Oct 21 at 10 AM PT for the latest BrightEdge data and practical actions to prioritize before peak season.

Register: https://t.co/giC7Zw0rhM

[BrightEdge @brightedge]

97% of the top 20,000 websites aren’t optimized to serve AI agents.

Agent Edge fixes that at the CDN layer: verified AI agents get a clean, lightweight page, while humans keep the original.

https://t.co/9r8eHcFQDD

[BrightEdge @brightedge]

Ranking on Google doesn't guarantee you'll be recommended on ChatGPT.

When a buyer asks, “What’s the best CRM for a 50-person sales team?” ChatGPT gives them an answer, not a list of search results.

Your brand is either in that answer or it isn't.

See how BrightEdge helps brands find the prompts that matter, understand how ChatGPT describes them, fix the gaps holding them back, and track recommendation visibility.

Optimize for ChatGPT. Win the recommendation.
https://t.co/T9b4BwKzSH
#AEO #SEO #Digitalmarketing #AISearch

[BrightEdge @brightedge]

What is happening to AI search visibility in B2B Tech?

Our latest BrightEdge AI Catalyst analysis found ChatGPT named 27.9% fewer brands per answer in September vs. six months earlier.

The biggest drop? Informational queries: 32% fewer brands.

Fewer spots to win. More competition for each one.

At the same time, citations increased from 2.30 → 3.12 per answer.

The takeaway: AI search visibility is becoming less about being mentioned broadly and more about earning a place in the answer.

📖 Read the full report: https://t.co/xuS7UrQCCh

[BrightEdge @brightedge]

Melbourne, SPARK Live is back. ⚡

Join us Nov 19 for a full day on the future of AI-driven search, with real customer stories, practical strategies, expert insights, interactive roundtables, and our new BrightEdge AI Professional Advanced Certification.

Seats are limited. Register now: https://t.co/be4Tr4N8RI

[BrightEdge @brightedge]

📊 The August BrightEdge AI Market Pulse is out.

Google remains dominant at 86.9% of all search referrals, while AI search grew from 1.5% to 1.9%.

Within AI search, ChatGPT leads with 95.1% of AI-specific search referrals.

AI search may still be small, but its role in discovery continues to grow.

Read the latest data: https://t.co/kwMiCfpGRN

[BrightEdge @brightedge]

Last chance to register!

AI agents are changing website traffic and discovery. Is your infrastructure ready?

Join AWS + BrightEdge tomorrow to learn how 650+ AI agents interact with websites, how CDN/WAF infrastructure handles agent traffic, and how to monitor and manage it with Agent Edge for CloudFront.

📅 Sept 16 | 8:30 AM PT
⏱️ 30 min
Register now: https://t.co/RCCE23nFDd

[BrightEdge @brightedge]

Google AI Overviews and ChatGPT are not using the same definition of authority.

In healthcare, ChatGPT’s top 5 cited sources are all government agencies or hospital systems, while YouTube leads Google AI Overviews.

In finance, the top source appears in 51% of Google AI Overview prompts.

Different engines. Different sources. Different opportunities.

Read the latest BrightEdge AI Search Insights: https://t.co/opKOXAWSUF