@ColmanOfGuaire would love to know what ya think about this refreshing take on Irish history, Bob Marleys contribution to the plantation & the Scottish Joos who run the world - https://t.co/naNPxOhRIE
It’s a long one, but it’s full of good info!
I broke down 36 winning DTC ads so you don't have to guess what to make next.
I put together my Winning Ad Swipe File (sorted by awareness level).
I audit accounts spending up to $12M/month and the brands that scale aren't just making more creative – they steal proven structures instead of inventing from scratch.
Most founders stare at a blank page, panic and make 40 versions of the same dying ad.
This fixes that.
I use this to go from "no idea what to test" to a full strategy in under an hour:
• 36 winners across 11 brands
• Each tagged by awareness level (Unaware → Most-Aware)
• The exact psychological trigger that made it convert
• A "Steal this" principle per ad
• The "ugly" native structures that beat studio shoots
• An index sorted by awareness level
• A how-to-use guide so it's a system, not just inspiration
Want access?
→ Comment "SWIPE"
→ Follow me and I'll DM you the file
Ecom is the #1 best business in the world in 2026.
And I'm not saying that because I built one to $260M.
I'm saying it because the math is undeniable:
1. No cap on revenue
— we went from $0 to $103M in annual revenue in under 5 years
2. No one physical location required
— we ran a global business from a laptop
3. No inventory risk if you structure it right
— subscription model means predictable demand
4. No VC required
— we raised $0 and kept virtually all the equity
5. Customers pay you before you fulfill
— unlike almost every other business model
6. Retention compounds
— every subscriber you keep is revenue you don't have to re-earn
7. Data ownership
— you know exactly who your customer is, what they buy, and when they churn
8. Exit multiples are extraordinary
— we sold for $260M on $103M revenue
I've been in mobile technology. Fitness. Cannabis. Children's health.
Nothing compounds like a well-structured ecom brand with a subscription model and strong unit economics.
The ceiling doesn't exist.
The only question is whether you pick the right category, build the right product, and have the patience to let it compound.
Most people quit before the compounding becomes visible.
Comment "X" if you want my full playbook of everything I learned while building my business and how you can too :)
**must be following + retweet to receive.
@TinfoilWyvern@DaveKent101@DailyMail He only posted the first part a couple days back and the second part today. I only finished the paper this week. Came across your videos on the two boys halfway through writing it, I had to give you a shoutout for your great insight. You post great content sir!
@TinfoilWyvern@DaveKent101@DailyMail https://t.co/naNPxOhRIE
Here's the original chief! Serious info in here.
Miles Mathis has posted on his site in 2 parts but he's mucked it up - https://t.co/7uT90pvy4Y
Doesn't include origins of Chris Blackwells ancestors being Town Clerks of London etc. It's a really good read
@TinfoilWyvern@DaveKent101@DailyMail Thanks for letting me know, I must update the paper... Interesting to note that Laura Tyrie on Companies House is director of PA ltd located at Mosley Street, that's no accident!
@TinfoilWyvern good info here about Collett and the rest of those involved in project plantation - https://t.co/naNPxOhRIE
I gave you a shoutout for helping me see the astroturfed punk scenes relation to reggae... Good paper here
Claude is INSANE for podcast ads.
We've generated over $106M for clients running this format on Meta, and the scripts now come straight out of Claude when you feed it the right structure.
I packaged the prompts we actually use into a free guide:
- Diagnose your hook
- Write the two-voice script
- Engineer the reaction lines
- Even spin variations and brief the actors.
Comment "PROMPTS" and I'll send it over.
(Must be following)
everything i know about Google Ads.
19 guides. one notion doc. completely free.
from $0 to $7M. PMax. Shopping. YouTube. Competitor Traffic. GMC Unbans...
took me 7 years to learn this.
takes you 5 minutes to get it.
like, RT + comment "GOOGLE" and i'll send it over.
(must be following)
Stop bragging about making 550 videos a day.
Volume isn't an achievement anymore—quality and outcomes are.
If your AI content doesn't convert, it's just spam.
- UGC cost: $1
- Production time: minutes
- Scale: instant
Fully realistic AI ads with cinematic lighting, natural human motion, and clean pacing. One engine that automatically creates, tests, and scales your short-form non-stop.
Want the workflow? Check the comments!