P_mj

Any sufficiently-advanced technology is indistinguishable from magic.

[Matthew Bromberg @MBromberg]

Folks. Can I explain something about world models? Seems like today might be a good day for that.

Advances in large-scale “world models” — whether developed by partners like Google or others — materially expand the frontier of interactive content creation. These models can generate high-quality, interactive, video-like experiences from natural language or minimal input.

Today, they are primarily editable through prompting, which limits the level of determinism and precision required for production-grade game mechanics. As a result, their outputs remain probabilistic and non-deterministic, making them unsuitable on their own for games that require consistent, repeatable player experiences.

Rather than viewing this as a risk, we see it as a powerful accelerator. Video-based generation is exactly the type of input our Agentic AI workflows are designed to leverage—translating rich visual output into initial game scenes that can then be refined with the deterministic systems Unity developers use today. Our agents already generate high-quality scenes from static video. Interactive, camera-controllable video from world models would further enhance this pipeline and materially improve the fidelity and speed of early-stage content creation. We believe this represents a meaningful step forward for AI-driven development across the industry.

Unity’s role is to operationalize these advances. Outputs from world models are ingested into Unity’s real-time engine, where they are converted into structured, deterministic, and fully controllable simulations. Within Unity, creators define physics, gameplay logic, networking, monetization, and live-operations systems to ensure consistent behavior across devices and sessions.

This combination enables developers to move faster from concept to scalable product: AI accelerates environment and asset generation, while Unity provides the execution layer that transforms generated content into reliable, monetizable experiences.

As a result, world models expand content supply and reduce development friction, while Unity remains the system of record for runtime, distribution, and long-term operations. This dynamic broadens Unity’s addressable market and reinforces its central role in the interactive ecosystem.

[Dr. Julie Gurner @drgurner]

Massive growth begins when people start preferring loss to fear.

- Loss brings some hits, but you'll learn, calibrate & scale up.
- Fear prevents making moves at all.

Uncertainty is the path forward, but not knowing outcomes will paralyze a lot of people. Prefer loss to fear.

[Dr. Julie Gurner @drgurner]

Some patterns I’ve seen in people who are Outliers, incredibly high performers in their areas, specifically in tech or finance.

While these don't apply to all people or other fields, they're interesting to note & may make a few of you feel a bit more "normal." A thread. 1/

[PETA @peta]

This monkey truck crash should’ve NEVER happened.

Animal experiments subject monkeys to unjustifiable horror, create public health risks, & don't produce treatments for humans.

Urge the @NIH to close National Primate Research Centers! https://t.co/ifHpksKqtg

[Netflix @netflix]

To be silent is to be complicit.
Black lives matter.

We have a platform, and we have a duty to our Black members, employees, creators and talent to speak up.

[PETA @peta]

#HappyThanksgiving! Retweet if you’re giving turkeys something to be thankful for by not eating them or their babies ❤️🦃

[Neil deGrasse Tyson @neiltyson]

Look what happened the last time you didn’t vote.

[Harvard Business Review @HarvardBiz]

Climate change will endanger human existence, so why is getting people to address it so hard?
https://t.co/DaVOGYTsdf

[PETA @peta]

In the billion-dollar wool industry, gentle sheep are systematically kicked, thrown, punched in the face, and mutilated with sharp metal shears in order to quickly remove their fleece 😢

Text in and tell @EILEENFISHERNY to STOP using wool in their products!

[MIT Sloan Management Review @mitsmr]

"To thrive in these turbulent times, you must be capable of 'distracted focus.'" https://t.co/csW8brJ2YM #management #socialmedia #distracted

[Gordon Tredgold @GordonTredgold]

Leadership is developed daily, not in a day. - John C. Maxwell

[MIT Sloan Management Review @mitsmr]

Handy guide to 12 dimensions of business #innovation: https://t.co/mB466pD05F

[PETA @peta]

Humans would NEVER wear fur if they saw where it really came from.

[P_mj @PascaleM]

Sad, so shockingly sad https://t.co/ajAq41tkTa

[PETA @peta]

REMINDER: Pigs go through HELL for your bacon.

[Footage via @Tras_los_Muros / Aitor Garmendia]

[Richard Edelman @richardwedelman]

In this fraught environment, the Chief Comms Officer has never been more essential. Our presumptions as communicators are challenged & the rules of engagement are bent. I offer these Chief Change Officers the following suggestions: https://t.co/KBFkXROh9k
https://t.co/oQYZ1kYuxh

[Harvard Business Review @HarvardBiz]

A great culture means behaviors, systems, and practices are all in sync
https://t.co/RUh8tY9Uwe

[Simon Sinek @simonsinek]

There is no such thing as winning or losing in a game that has no end. There is only ahead and behind. There is no such thing as winning business, winning global politics or winning life. #theinfinitegame

[P_mj @PascaleM]

@peta Horrifying.