@asmartbear Have run a lot of retargeting ๐ธ.
For SaaS I see it more as a long-term branding play still and top of mind for when people are ready.
6-12 month content retargeting plays rock.
Cost/CAC increase is slightly insignificant given proper reโtargetingโ.
@austin_rief@Patticus@bryan_johnson Him and Huberman will single-handedly extend the life og Human race by 1.000.000.000+ years by improving 10-15% for core audiences