Mark Price

Founder, PlayUGC. I help Roblox studios and brand teams ship builds faster with AI pipelines. Shipped idea to live in 2 weeks, solo. Building in public.

[Mark Price @PlayUGC]

Want to learn Roblox development? Want to learn AI?

Now you can. I finally launched a Skool where I post tutorials and my pre-built files and systems AND where you can ask me questions.

If you want to learn how to build and SHIP Roblox games, come on in! Join free:

https://t.co/Twyo3RSMSr

[Mark Price @PlayUGC]

Here is one reason i ALWAYS orchestrate with subagents:

Boss AI:
"Agent D8 refused to build the feature because it believed there would be too much latency and not pass our metrics"

"So I sent Agent D9 to do the work. It succeeded."

[Tim Sweeney @TimSweeneyEpic]

It's a new age of game development! This is the Unreal Engine 5.9 preview, consisting of huge improvements to AI acceleration ported from unfinished Unreal Engine 6, plus entirely new support for play inside web browsers.

[Mark Price @PlayUGC]

@Lionheart I think honestly it’s because they want people to use AI and their new tools and I know from experience that everyone’s gonna be blown away with what they accomplish. Nobody really knows the power of AI until they actually use it so I think that’s why the theme is so generic.

[Mark Price @PlayUGC]

I get your sentiment, but man these tools are getting better. and I absolutely believe that you can “codify” fun. The first company that starts running training data on fun and what makes a game fun at every single level and creates a tuned model, I think is the day this becomes a reality.

[Mark Price @PlayUGC]

They simply turned games into an emotional exclusionary culture. On the one side you have big business and on the other side, you have Indie. The Indie culture in the west is quite toxic if you don’t believe the way people believe. ie try going to an Indie Meetup as a conservative pragmatic entrepreneur game developer…

- Can’t talk about free to play without getting flogged
- can’t talk about mobile games without getting flogged (especially if they have IAP)
- if the Indie community deems something as immoral or evil (something they think is evil) then they are happy to destroy you

UGC has been the worst proliferator of this type of stuff.

But now it’s going back to wild wild West anyone can do anything. communities are breaking up. cultures are being rewritten.

I’m here for it.

But this is all gonna change now. And I’m here for it.

[Mark Price @PlayUGC]

I’m ok if western gaming dies as it has existed. Big business owned it. Then indie went…weird. In the near future I see teams of 5 shipping whatever games they want without having to answer to ANYONE. Exciting time to be a game dev!

[Mark Price @PlayUGC]

@Suave162 Just a heads up that they want us to use fab assets I just read. Or rather they don’t want people to make custom assets. I think that’s the whole point here too

[Mark Price @PlayUGC]

Want $7000 of AAA game assets for $35 for the Epic MegaJam?

https://t.co/PhunNtajSs

[Mark Price @PlayUGC]

Honestly, this is my biggest fear in games. Already my children only play with their own friends so if my daughter can make a game in 10 minutes just by speaking and let her friends play, The only people who will be making money are the big businesses hosting this stuff.

[silky @samhofer]

In 5 years, every game will have 1 CCU

Recommendation algos and gen AI will work in tandem to create an endless FYP of games for an audience of one: *you*

As you click play, the game will be built on the spot in real-time

It'll shrink the map the moment you get fatigued, drop the exact skin you were hoping to unbox next, and tune a progression curve so juicy it fires your brain in ways you didn't even know were possible

Human devs taking feedback and shipping updates will be a bygone era when the iteration loop isn't measured in weeks or days, but milliseconds... how could they compete?

[Mark Price @PlayUGC]

Yeah. Like why did we get force fed lifeless Call of Duty games for 10 years. More expensive hardware. Bigger games. Longer load times. $70 games. I have $10,00+ of gaming equipment in my house and yet still I can’t play multiplayer games with my family at the same time. So many devices so many subscriptions. 🤮

[Mark Price @PlayUGC]

@ThiagoUnreal That was a one time thing. Sometimes they drop them randomly

[Mark Price @PlayUGC]

Really wish Claude had those $50 resets that GPT does 😢

[Mark Price @PlayUGC]

@kliansenpai Best assets. Them and KitBash

[Mark Price @PlayUGC]

Awesome!

[JOGO @jogo]

Three categories. Two Platinums and a Gold.🏆🏆🏆

Star Wars: Galactic Siege is a 2x MUSE Creative Awards Platinum Winner for Games AND Metaverse & a NYX Awards Gold Winner for Best Metaverse Game!

Huge thanks to @EpicGames, @Disney, @Lucasfilm, and every player who dropped in!

[Fortnite Developers @FNCreate]

Join us for the Epic AI MegaJam kickoff livestream!

Get the first look at this year's theme and learn how to set up MCP in UEFN to kickstart your next project.

🗓️: Nov 11 at 2 PM ET
🔔: https://t.co/wkGquFGD4Q

[Blender 🔶 @Blender]

The Blender Foundation and the online community proudly present Blender 5.3 🎉

This release wraps up 2026 with new features and improvements across the board. Highlights include:

🔸 Native support for 3D Gaussian splats.
🔸 A new DLSS denoiser in the Viewport on NVIDIA GPUs.
🔸 Asset libraries can now be shared as extensions, and the Extensions platform accepts asset libraries containing public domain (CC0) assets.
🔸 A new optional Projects system makes Blender aware of context beyond the open .blend file, with project-wide features to match.
🔸 Dispersion and roughness anisotropy for glass and transmissive materials in Cycles.
🔸 New Material Lighting nodes and panoramic camera support in EEVEE.
🔸 A stack of effects for the Compositor, similar to Geometry Nodes modifiers.
🔸 Grease Pencil adds selection tools to Draw Mode, a new Carver tool that cuts shapes with proper boolean subtraction, and multi-fill for the Fill tool.
🔸 Animation & Rigging adds operators to copy and paste world-space animation and to convert rotation modes, along with friendlier playback.
🔸 A full ripple editing framework and a rewritten Blade tool in the Video Sequence Editor.

And more!

Explore the release notes for the full picture: https://t.co/LwTsIlV5Gj

#b3d #devfund

[Mark Price @PlayUGC]

@ThiagoUnreal lol that’s literally my exact same thinking

[Mark Price @PlayUGC]

This is why I believe Epic Games will become THE leader on AI in games. We will watch releases come faster and faster. That UE6 timeline will happen long before 2028.

[Mark Price @PlayUGC]

@ThiagoUnreal One shot USUALLY means 1 to 3 hours of extreme planning mixed with years of experience and available tools and systems and pre-created assets and things like that. Because “make Call of Duty” has never worked for me 😂

[Mark Price @PlayUGC]

Are these Fable (or any AI) one shot examples useful? Yes. Why? I look at to token costs and quality of specific visual/tech aspects. These people ran tests I don’t have to pay for. You don’t one shot professional products. But I think they are quite useful

[Felix Rieseberg @felixrieseberg]

I wanted to test Fable 5.2's quality with one-shot prompts without human feedback.

Everything in this game is from scratch: models, sounds, textures. ~$550 at API pricing, ~2.7M output and 445M input tokens, heavily cached. Took 8 hours!

Play it here: https://t.co/fazOCcyNIH