Playbuzz Business

The leading authoring & distribution platform for interactive stories. Use our suite of storytelling tools to create engaging editorial & commercial content.

[Playbuzz Business @PlaybuzzBiz]

Today, we're proud to announce Matt Trotta as our new GM of North America! He brings a wealth of experience to the floor and best of all..he's a storyteller. (via @MediaPost) #GettingBuzz

https://t.co/xqjGX0yJBa

[Playbuzz Business @PlaybuzzBiz]

ICYMI: At our panel at Adweek, Sivonne Davis, VP of Marketing at @Loreal and Kate Santore of @CocaCola spoke about brand identity and translating brand appreciation into intent (all beautifully resonating w/ our own messaging!) #GettingBuzz (via @Forbes)

https://t.co/2Sd3LeRZ1M

[Native Advertising Institute @NativeInstitute]

Measure Engagement with Top-of-Funnel Content: 3 Reasons Why https://t.co/pqGwugbIqV
@PlaybuzzBiz

[Playbuzz Business @PlaybuzzBiz]

Today is International Day Of The Girl.

We're working to help promote girl empowerment and address challenges they face.

And with our partners, we're helping girls find their career in STEM.

https://t.co/svR2iqWuCo

[Playbuzz Business @PlaybuzzBiz]

We are excited to announce that we're finalists in the Best Brand Platform category for the @Digiday Awards!

https://t.co/LTLLzIjuR8

[Playbuzz Business @PlaybuzzBiz]

We're working with @LEGO_Group to help find parents find the ~*perfect*~ gift for their kids!

https://t.co/cDvTcWMixN

[Playbuzz Business @PlaybuzzBiz]

We're on @MarTechAdvisor as one of the top four content creation tools that help boost interactivity! #ContentCreation #Engagement #GettingBuzz

https://t.co/4iZqf697XS

[Playbuzz Business @PlaybuzzBiz]

"Three of the recent campaigns were targeted at Gen-Z. Brands are coming to us because you need to change the way you speak to this audience and change the way you engage with them. Interactive is one way to do that." — Shachar Orren, @playbuzz #AWNewYork

[Playbuzz Business @PlaybuzzBiz]

Kerry Flynn starts the panel with a brief introduction—she asks about how their company fits in with the storytelling ethos!

@Shacharo is the first and, yes, it's very interesting that storytelling is such a hot topic now, because storytelling is part of our DNA! #AWNewYork

[Playbuzz Business @PlaybuzzBiz]

"Whatever story you're telling should align with the employee's thoughts along with the brand. Not only should the employees be on board, they should understand. This way, you empower your employees and they become ambassadors to the brand." — Cheryl Dixon, @COTYInc #AWNewYork