AI Answer Engines don’t care who linked to your website. It cares who mentions you.
My latest newsletter: why Mentions > Backlinks, and how to engineer them.
https://t.co/MtvVdxmXfs
ENTERPRISE SAAS STICKINESS - WHAT STICKINESS?
This news from @Klarna should have every enterprise SaaS company shaking in their boots. If an internal team using AI can replicate 20+ years of work and customization from @salesforce and @Workday, to the extent the company doesn't feel the need to pay for these tools any more, everything we know about stickiness and durability of enterprise software needs to be rethought in the light of AI.
In fact, their comments indicate that they were use AI to able to rethink the products from first principles and make them simpler and easier to use: "with the help of AI, the company is able to standardize and create a more lightweight tech stack to operate more effectively with higher quality".
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I wouldn't be surprised if the mandate of the head of IT at large enterprises gradually expands to not just negotiating supporting enterprise software licenses but replacing them with custom-built products from the ground up, especially for the largest software products that cost 7-8 digits per year.
@andrewchen Businesses have started balancing rapid growth with practices that helps them optimize for lifetime value.
My question is how do growth hacks today account for long-term customer satisfaction and retention?
@kevgumba What's your criteria for "it's working"? Just in terms of ranking on SERP, it can work in 30-40 days.
The way I think about it is anyway you need content to educate customers, help them make decisions, and share best practices. So, why not optimize the same content for search :)
My latest issue on Growth Log is all about building the ultimate marketing stack for Series A+ #SaaS companies.
Learn more 👉 https://t.co/DA7x5D6fGS
#SaaSMarketing#MarTech
Many public and private software companies are experiencing accelerating growth after 6-7 quarters of deceleration. The SaaS recession appears to be over.
In June, we raised C$40M to solve Canada’s labour shortages by finding and funding top international talent.
Today, we’re excited to launch the first iteration of Passage with opportunities to future-proof Canada in skilled trades, healthcare, & STEM.
https://t.co/T0bvnJjofu