Anthropic just pulled the oldest trick in SaaS pricing.
I pay $200/mo for Claude Max. My limits have been noticeably worse this past week.
Now they announce 2x off-peak usage for two weeks. Sounds generous.
But here’s what actually happens: limits quietly drop, a temporary 2x makes the reduced limit feel normal, the promo ends, and you’re left at a baseline lower than where you started. You just didn’t notice the downgrade because the 2x absorbed the transition.
These AI plans are massively subsidized. The raw compute behind a heavy user costs multiples of the subscription price. Every move like this is the subsidy quietly correcting.
Very sneaky, Anthropic.
We’re renaming our Max plans:
Max 5x → Max
Max 20x → Ultra
Max is still $100/month, and Ultra is still $200. If you’re a subscriber, there’s nothing you need to do.
We’re also removing the 5-hour limit for verified Ultra accounts, starting today with most existing subscribers. Newer accounts keep a temporary limit until they’re verified, which helps us prevent fraud and abuse. You'll get an email when it's removed.
Weekly limits remain unchanged. View our plans here: https://t.co/niRpyGF5Me
Day 25/
We are doubling all usage limits for all Pro 100/200/500 tiers and Business Premium, effective today.
We heard your kind feedback and won’t be reducing usage limits for Pro 200, so your Work and Codex usage will stay the same. We’re also going to continue offering extended limits for dots for now, and usage of your dot will still continue to be separate from your default usage.
And we'll of course also keep shipping better models and other efficiency improvements that increase your effective usage over time.
OpenAI clearly rushed Dots just so competitors wouldn't run away with the category
After using it for a couple days, the product is clearly premature. Give it a few simple tasks and it starts tripping over itself and becomes useless
Probably the worst OpenAI release in recent history
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