Devran

Empowering real estate agents to master farming, marketing, & lead gen with tech tools & tips. Smart strategies for agents who work smarter - not harder.

[🏡 The Real Estate Marketing Update @REMarketingTips]

https://t.co/V8Oie7wLrW

[Devran @RETechTipsByD]

In my AI strategy training sessions, I always say 1) multiple points of contact for leads - have a retention plan 2) ALWAYS add relevant value.

[🏡 The Real Estate Marketing Update @REMarketingTips]

For leads that expressed interest 3 to 6 months ago and then went quiet, most agents send "just checking in." Nobody responds to "just checking in."

Try this instead:

"Hi [Name], I was thinking about you today. The market in [area] has shifted quite a bit since we last talked, and I wanted to make sure you had the latest picture before making any decisions. Are you still keeping an eye on things, or has your situation changed?"

You're giving them a reason to respond that isn't about you. It's about information they might actually want. That changes the entire dynamic.

[🏡 The Real Estate Marketing Update @REMarketingTips]

Most agents have written off Facebook as a place their parents hang out.

That's a mistake.

Facebook Groups are where your most motivated buyers and sellers are actually having conversations right now: neighborhood groups, city newcomer groups, local buy/sell groups, community associations, relocation groups for your market. These are not passive scrollers. They're people actively asking questions about your area, your market, and your neighborhood.

Here's how to use them without being the agent who shows up and immediately starts pitching.

Find the right groups.
Search Facebook for every variation of your target neighborhood and city: "[City] Newcomers," "[Neighborhood] Community," "[City] Real Estate Q&A," "[City] Moving to [City]," "[City] Moms," "[City] Nextdoor Neighbors." Join 10 to 15 of the most active ones. Observe before you post.

The contribution approach that builds trust.
The agents who generate business from Facebook Groups never open with a sales pitch. They open with helpfulness. Someone asks "what's the best neighborhood for young families near [area]?" You give a real, thoughtful answer. No mention of your business. Just genuine local knowledge.

Do this consistently for 60 days and something shifts. People start recognizing your name. They start tagging you when a real estate question comes up. "Ask [Your Name], she knows this neighborhood really well." That tag is worth more than any paid lead.

When it's appropriate to mention what you do.
After you've established yourself as a genuine contributor, your occasional mentions of your work land completely differently. "I'm a real estate agent in [area] and I've helped several families with this exact situation" doesn't read as spam when it comes from someone who has been genuinely helpful for months. It reads as context.

The content that performs in groups.
Local market updates framed as community information, not sales content: "Inventory in [neighborhood] is down 18% from this time last year. For anyone curious about what homes are actually selling for on your street, happy to share." Questions that invite community engagement: "I've had several buyers ask me about [neighborhood] recently. What do you think makes it special?" Behind-the-scenes posts about your local work: a home you just helped a family find, a neighborhood you know well, a local business you love.

What not to do.
Never post listings directly in neighborhood groups unless the group explicitly allows it. Never make your first comment in any group a pitch. Never automate your group activity. Groups reward genuine presence. Automation is immediately obvious and immediately damaging.

One Facebook Group, engaged with consistently for 90 days, can produce 2 to 4 qualified leads per month. Most agents never try it seriously enough to find out.

What Facebook Groups are most active in your market right now? ↓

Follow @remarketingtips for weekly real estate marketing tactics.

[Ruben Hassid @rubenhassid]

How to set up Claude so it never forgets you:

Prompts → Projects → Skills (explained in 3 mins)

Prompts = telling a stranger your job every morning.
Projects = giving a new hire a binder on day one.
Skills = training an employee once. For forever.

Step 1: Start with a Prompt (but don't stay there)

✦ Open Claude. Type your task. Get an answer.
✦ It works. But tomorrow? Claude forgot everything.
✦ You re-explain. Again. Every. Single. Chat.
✦ That's Level 1. Most people never leave it.

Step 2: Move to a Project

✦ Go to Claude .ai → Create a Project.
✦ Upload your voice file. Upload your instructions.
✦ Now every chat inside that Project knows you.
✦ Your context, style, and tone stick.

But you still have to open the right Project.
You still have to say "read my file first."

Step 3: Graduate to Skills

✦ Open Claude Cowork.
✦ Select Opus 4.6 + Extended Thinking.
✦ Prompt: "Use the skill-creator to help me build a skill for [your most repeated task]."

Claude interviews you. Answer extensively.
"I write reports" is useless.
"I write weekly reports that start with the headline metric, 3 sections max, next steps as bullets" is a Skill.

The specificity is the skill.

Step 4: Install and test

✦ Save the Skill folder.
✦ Go to Settings → Capabilities → Skills → Upload.
✦ Open a new chat. Type your task normally.
✦ The Skill fires on its own. No slash command.
✦ Claude just knows.

I just wrote my full Claude Skills breakdown. It covers setup, the skill-creator walkthrough, and the 7 hacks I found buried in Anthropic's docs.

Read it here: https://t.co/jT4uB5AFtY

To download all of my Claude infographics:

Step 1. Go to https://t.co/psB7XxAv8w.
Step 2. Subscribe for free. Don't pay anything.
Step 3. Open my welcome email (most skip this).
Step 4. Hit the automatic reply button inside.
Step 5. Download my infographics from my Notion.

♻️ Repost this to help someone on your team stop re-explaining themselves to Claude every morning.

[🏡 The Real Estate Marketing Update @REMarketingTips]

https://t.co/WXur8uJBG1

[TitleToolbox @TitleToolbox]

#Realtors, #Titlereps, Check our latest March 2026 news, tips, training, and more> https://t.co/OpQbddkqur on those current life events that would prompt movement for #homeowners #realestate #titleinsurance #data #marketing #mortgage #investors #lenders

[Devran @RETechTipsByD]

Congrats @TitleToolbox @benutech

[benutech @benutech]

Benutech’s Title Toolbox is a 2026 Innovations Award Winner!!! Nationwide property data, smart analytics, and RESPA-compliant reports—all in one tool. Empowering real estate pros like never before. Read more> https://t.co/EAI4egWaaG #RealEstateTech #Benutech #TitleToolbox

[🏡 The Real Estate Marketing Update @REMarketingTips]

The average real estate agent follows up with a new lead 1.9 times.

It takes 7+ attempts to actually connect with someone.

That's not a skill gap. That's a math problem.

The agents winning with online leads aren't faster. They're more persistent.

Whether you do it manually or automate it, consistent follow-up is the difference between "leads don't work" and a full pipeline.

[Devran @RETechTipsByD]

The holidays aren’t downtime — they’re your relationship-building season.

Stay tuned for my free guide Holiday Farming Made Easy — packed with AI prompts + farming ideas you can use right away. 🎁

#RealEstateAgents #AIForBusiness #HolidayMarketing #RETechTipsByD #EquityTitle

[Devran @RETechTipsByD]

Holiday farming isn’t about selling — it’s about staying connected.
And this season is the perfect time to do it. 🦃✨ See how below!

#RealEstateTips #HolidayFarming #RelationshipMarketing #RealEstateCommunity

[Devran @RETechTipsByD]

Use @TitleToolbox or @LiveFarmPro to find long-term or high-equity homeowners.

Ask @ChatGPT or @Copilot to write short, warm messages focused on gratitude + community.

Share a quick “Holiday Market Snapshot” with your farm.

#RealEstateAI #TitleToolBox #LiveFarmPro #RealEstate

[Devran @RETechTipsByD]

The future of referrals isn’t just word of mouth—it’s word of algorithm.

Agents who optimize for AI search now will own their farm area tomorrow. Will AI call you the top agent?

#AI #RealEstateMarketing

[Devran @RETechTipsByD]

Want AI to recommend you as the “Top Real Estate Agent in [your area]? 🏡✨

It’s not just about reviews anymore—AI search is rewriting the rules. Here are 4 strategies to make sure YOU show up when buyers & sellers ask AI 👇

#RealEstate #AI

[Devran @RETechTipsByD]

4️⃣ Local SEO Signals

Encourage reviews that mention “your city,” optimize your Google Business posts, and publish market guides. AI scrapes location-rich content heavily.

#REmarketing #RealEstate

[NAR Research @NAR_Research]

As we see historically high levels of all-cash buyers, we see that older generations - who have seen decades of financial benefits of homeownership - are winning out against younger generations who are unable to submit all-cash offers.

[Devran @RETechTipsByD]

7/
The bottom line:
AI is no longer “nice to have” in real estate. It’s a strategic necessity—redefining valuations, operations, and customer experience.

The only question:
Will you lead the transformation—or get disrupted by it?
#AI #RealEstate #PropTech #CRE #REIT

[Devran @RETechTipsByD]

Real Estate + AI: The $34B Opportunity

1/
Real estate’s old mantra: location, location, location.
The new reality? Automation, automation, automation.
AI + GenAI are set to transform REITs & CRE—automating ~37–40% of tasks, unlocking $34B in efficiencies by 2030.
#AI #RealEstate

[Devran @RETechTipsByD]

6/
Takeaways for real estate leaders:
Be proactive. Don’t wait—start with automating admin, valuations, & tenant interaction.

Balance human + AI. The winners won’t replace agents—they’ll amplify them.

Adopt AI as core infrastructure. Not an add-on. A foundation.