Ramis Iaparov

CMO, Credit Booster AI | Marketing for people who google "fix my credit" at 2 a.m. | Three #1 App Store rankings.

[Ramis Iaparov @RIaparov57154]

Inside our Google App campaign, 94% of purchases came through Display. YouTube brought nothing (that one is on us, the campaign had no videos at all).

[Ramis Iaparov @RIaparov57154]

If a friend asked how to start app ads, I'd tell them to make a lot of creatives and to A/B test the app screens too, together with whoever owns the product.

[Ramis Iaparov @RIaparov57154]

Of everything we changed in Meta, the optimization event mattered most. One creative earned around eight times more when it optimized for subscriptions than when it optimized for installs.

[Ramis Iaparov @RIaparov57154]

@sarah_carusona Who usually ends up owning the creative when the buyer is a contractor?

[Ramis Iaparov @RIaparov57154]

@irentdumpsters Our family cleaning business tries something like this with property managers and realtors. It's honestly slow, and replies only come when we write about their own work.

[Ramis Iaparov @RIaparov57154]

We added subtitles to our ads since many viewers have the sound off. The colors mean something as well: we use red for the problem and green for the solution.

[Ramis Iaparov @RIaparov57154]

For three weeks Android and iOS brought us nearly the same number of installs. iOS ended up with roughly triple the paying users.

[Ramis Iaparov @RIaparov57154]

Remove charge offs sounds like an obvious keyword for credit repair. It got us 31 installs, and none of those people started a trial. Credit bureau dispute was our strongest one.

[Ramis Iaparov @RIaparov57154]

Our top push has very plain wording, a nudge to check your reports, and it fires 24 hours after someone buys if no dispute is open yet. Of everyone who received it, 7.5% opened it.

[Ramis Iaparov @RIaparov57154]

@Billionmigo The first test already has one on our side: a fresh channel has three to four weeks to show live leads.

[Ramis Iaparov @RIaparov57154]

@Building_Ormy I'd judge them on cost per paying user. Competitor names in our Apple Search Ads got plenty of impressions and almost nobody paying. On the time frame I honestly don't have a number for you.

[Ramis Iaparov @RIaparov57154]

@Razmatazz On one of our domains organic traffic collapsed and nine days went by before anyone noticed (nobody was watching that domain).

[Ramis Iaparov @RIaparov57154]

@Ivan_Borovets We had the reverse on one keyword. It used to bring payers, then its App Store popularity score fell to 1 of 5 while the root term held at 4, and it went quiet.

[Ramis Iaparov @RIaparov57154]

@TaylorSicard Ad accounts misreport in normal weeks too. Checked against one independent counter, one of ours overstated installs by 43% and another understated them by 47%.

[Ramis Iaparov @RIaparov57154]

@nois7 How many creators are you working with on the UGC right now?

[Ramis Iaparov @RIaparov57154]

@krzysztofguz2 Renewals are the number I'd stare at, since about two thirds of our subscribers are gone after month one and just 34% get to a second period.

[Ramis Iaparov @RIaparov57154]

@PeterEsser_ For a chore app I'd look at App Store search first: Apple Search Ads has been our fastest growing channel, since someone typing a problem there already has it.

[Ramis Iaparov @RIaparov57154]

@HackrLife Expected more trials from our paywall test and got fewer. Whatever extra we earned came from people buying on the spot without touching a trial, which I didn't see coming.

[Ramis Iaparov @RIaparov57154]

@vedanthk_ Did the lifetime buyer go through a trial first?

[Ramis Iaparov @RIaparov57154]

@dylveloper At what step do most of them stop before paying?