ELON: LIVE EVENTS ARE THE ONLY LUXURY LEFT
Nikhil Kamath was showing Elon the data: movies are getting crushed, social media & YouTube dominate screen time… but the one thing growing like crazy again?
Live events.
Elon:
"When digital media is ubiquitous, and you can have essentially anything digitally for free, or very close to free, then the scarce commodity becomes live events."
When every movie, song, fight, or show is instantly available anywhere for almost nothing, the only thing that becomes truly valuable is the one thing you can’t pirate or stream:
Being there. In the moment. With the crowd. Feeling the energy live.
That’s why concerts are printing money, sports tickets are insane, UFC sells out in minutes, and even podcasts are doing arena tours.
Scarcity flipped. Digital killed the album, but it made the live show priceless.
Source: @nikhilkamathcio, @elonmusk
I am gobsmacked by how inefficient some events teams are.
Constantly reinventing the wheel.
Content, speakers, venues.
Zero economies of scale.
No repurposing, no analytics
40% Attendees churn. And we are back at advertising. CAC through the roof.
No questions asked about why.
One can't think from event to event.
It burns people out, costs a ton of money, and creates zero value.
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The world is unfair to night owls.
School: they're as bright as larks, yet get poorer grades—except in afternoon & evening classes.
Work: if they start later but deliver identical hours & results, they're still penalized.
We should let people engage when they're most alert.
A busy life is not a symbol of status. It's a symptom of trying to do too much for too many people.
A full calendar brings a surplus of stress and a shortage of energy. Reflecting and relaxing should be top priorities.
Unscheduled time isn't wasted. It's invested in well-being.
“What we do today in this small century will have impact on our species and in our galaxies…your life and this time period are extremely special, so use them wisely.”
-@juanbenet on the #PLSummit Stage speaking about the vision for Protocol Labs during #LabWeek22