Bordes

VP, Events & Experiences @Circle | Event Producer | Calculated Marketing | Bullish Storytelling & AI | Founder, Intentional XP, ex- @MessariCrypto ex- @coindesk

[Bordes @entrylevelvp]

@Polymarket

[Bordes @entrylevelvp]

To every veteran, thank you. For your service, your devotion, and a patriotism you live every day. We live free because you stood watch. 🇺🇸

[Bordes @entrylevelvp]

@nikhileshde Very true, but one thing is certain, this may, or may not be the most important election of our lives.

[Bordes @entrylevelvp]

@Jason The best big shows feel small. Excited to see what you’re building.

[Bordes @entrylevelvp]

@AaronWStanley They just felt like running

[Bordes @entrylevelvp]

Most hateful takes on a country or culture come from people with zero context and zero firsthand experience of it. Add a fear of stepping outside their comfortable ivory-tower bubble, and you get loud opinions built on nothing.

Devcon rotates regions on purpose, and Mumbai puts one of the world's largest developer communities right at the table. That's the whole point of a community-first event: meet people where they are.

The best way to understand a place is to show up, listen, and learn.

[Bordes @entrylevelvp]

Candy Land is coming to life in NYC this November, and it's a masterclass in turning nostalgia into multigenerational play. 🍭 Most of us grew up moving a gingerbread piece across that rainbow path. Now Event Network and @Hasbro are letting us walk it, with our kids right beside us.

The most powerful experiences don't just bring back a feeling, they let you hand it down. As a dad who plays Candy Land with my kids all the time, I can't wait to see their faces when the board comes to life.

[Bleeding Cool @bleedingcool]

Candy Land is getting an immersive retail experience with a new storefront opening in New York City this November at the New York Hilton Midtown. #CandyLand #NYC

🔗 https://t.co/RcJiBlDPMs

[Bordes @entrylevelvp]

🎃 Happy Halloween 👻

[Bordes @entrylevelvp]

Optimism is disciplined inertia.

[Bordes @entrylevelvp]

@MikeIppolito_ Define “major”

[Bordes @entrylevelvp]

@solana_devs @solana @spacemandev Incredible, well done @spacemandev & team. By far the most innovative badge I’ve seen. It empowers guests and gamifies the entire experience!

[Bordes @entrylevelvp]

@EventMarketer This is what product storytelling looks like when you lead with feeling instead of features. @intimissimi let busy New Yorkers feel the comfort before ever touching the fabric. The emotion IS the product. 🙌

[Bordes @entrylevelvp]

As many event profs refine their 2027 budgets, it's imperative to view events as an extension of every other function: BD, Brand & Creative, Growth, GTM, and even Policy.

That's how leadership already sees it:
▪️ BD: 82% of business travelers say taking clients to major events improves their chances of winning new business (Amex Trendex via Skift Meetings).
▪️ Growth & GTM: Executives now judge events on pipeline influence, deal velocity, and retention, right alongside paid media, sales, and product investments (Bizzabo 2026 State of Events). 72% of marketers say deals close faster when prospects attend events (Cvent).
▪️ Policy: 226 industry leaders came to D.C. for nearly 150 meetings with lawmakers at ECA's Legislative Action Day. Convening is advocacy.
▪️ Brand & Community: Events are now designed as much for community building and product adoption as for pipeline.

Events communicate with, foster, and activate prospects, partners, and community, driving continued engagement, growth, and adoption. So as you build your 2027 plan:
→ Position your function as a strategic partner, not an order-taker
→ Bring BD, brand, growth, and GTM leaders into the budget conversation early
→ Track every metric that touches commercial AND brand outcomes, and agree on them before the spend.

Leadership isn't asking whether guests had fun. They're asking whether the business moved forward. Build the budget that answers that question.

[Bordes @entrylevelvp]

@uttam_singhk Agree to a point. Networking isn't the problem, pitching is. The people who show up to genuinely connect, not sell, always bring value to the table...and those relationships outlast any job title.

[Bordes @entrylevelvp]

MB on WSL -> https://t.co/oDfeGuSxHg

[Bordes @entrylevelvp]

The @wsl has no tickets and no arenas, and it still knows its fans better than most event teams know their attendees. @MarketingBrew’s look at how the WSL built its fan intelligence is a playbook event marketers should incorporate:

1️⃣ Segment by depth, not just demographics. WSL groups fans into superfans, committed, lifestyle, and "next-wave" fans. Try tiering attendees the same way, then see who drives pipeline and who drives brand.
2️⃣ Stitch signals together. No single source of truth? Combine registration, session scans, surveys, content, and community activity into one profile.
3️⃣ Talk to each segment differently. Your 10-year regular doesn't need the same content, or offers as a first-timer.
4️⃣ Map the next touchpoint. Every clip view or download is a signal. What's the next logical step to move them deeper?
5️⃣ Let your talent recruit. WSL builds athletes' brands alongside its own. Your speakers and partners can do the same for your event.

Customize the guest experience online and offline, and better data follows.

[Bordes @entrylevelvp]

Several games abroad converts the few thousand people in the stands. Invest in expansion, invest in local culture, and show you actually care about the regions you want to win...responsibly for players & staff, and authentically for the fans. Fandom isn't flown in. It's built.

[Desiree @DesireeAmerica4]

Aaron Rodgers sat at that podium in Paris and said out loud what the corporate league office spends millions trying to sanitize.

​The NFL talks endlessly about “player safety” and “expanding the global game.” But behind closed doors, owners scrapped player-friendly bye weeks, forced a brutal 17th regular-season game, and shipped franchises across oceans simply because there was another dollar to squeeze out of foreign TV markets.

​While families and players navigate locked-down streets, civil tension, and grueling travel schedules, ownership sits in five-star suites counting international expansion checks.

​Rodgers doesn't care about league fines anymore. He’s telling you the truth: in the modern NFL, the brand and the balance sheet come first. The humans on the field come second.

[Bordes @entrylevelvp]

@ArmanHezarkhani @tenex_labs Most parents and kids have no idea what we actually do all day...now they've been in the room, met the team, and felt the energy firsthand. Camaraderie inside the org, and well beyond it. 👏