Rachael Lobeck

Public relations pro with a plant propagation problem | @FloridaAtlantic #journo alum | 5th Generation Floridian

[Chris Tisch @christisch1]

Documents filed this week in a wrongful termination lawsuit allege that plans to build hotels and golf courses in nine Florida state parks, later dropped after a public backlash, “came directly from the governor’s office.” Via @MaxChesnes @mahoneysthename
https://t.co/cZNOEcLeYZ

[Captains For Clean Water @Capt4CleanWater]

The Everglades is critical. It deserves protection, not exploitation.

[Mark Manson @Markmanson]

4 Harsh Truths About Life:

1. The less you force relationships, the stronger they are.

2. You’re not supposed to accomplish all your goals.

3. No one actually knows what the hell they’re doing.

4. The world doesn’t give a shit about you unless you give it a reason to.

[Mike Bettes @mikebettes]

#Tampa listen up. If the forecast holds, #Milton would be a hurricane that nobody on the west coast of #Florida has ever experienced. Massive storm surge & extreme winds. The threat to life & property is immense. You have a couple of short days to prepare & evacuate if needed.

[Carly Martinetti @PRcarly]

Marketing and PR are both about building relationships.

But while marketing is about the shorter-horizon promotion of products and services, PR focuses on the longer-horizon positive shaping of public opinion.

There’s some overlap, but they are distinct endeavors.

[Rep. Lindsay Cross @LindsayCrossFL]

FDEP will reschedule the 1-hr public meetings originally scheduled for Tues, Aug 27. Guess they’re realizing that Floridians really love their state parks & don’t want them to become golf courses! In the mean time, send comments here:

https://t.co/VXdyVKPp1J
#ProtectOurParks

[XANDER GEOGRAPHIC 🏕️ @actionxander]

Look what happens when we unite and apply pressure!

They've pushed back the August 27th meetings to the week of September 2nd and they're exploring different venues to accommodate the anticipated crowds of interest.

🗣️ KEEP FIGHTING

[annie-mai @anniemaisocial]

social media management and social media content creation are TWO different jobs 🥲

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Today's reminder: It never hurts to ask.

The worst that can happen is - you'll get a no.

If you don't ask, you don't get.

[Rachael Lobeck @rachaellobeck]

These folks stood for hours in thunderstorms, heavy rain and lightning to get this close to the stage while @SenorCastillo11 and I rode the water taxi back and forth 5x waiting it out 😝 We got there just in time to see the cup IRL! Glad they had beer onboard 🍻

[Florida Panthers @FlaPanthers]

heard nobody came to our parade

[Rachael Lobeck @rachaellobeck]

This is wild 🍌

[annie-mai @anniemaisocial]

The CEO & Founder of Gymshark is hiring a social media manager who is expected to do the following:

- Social media strategy
- Ownership of his website
- Scheduling content
- Photography
- Videography
- Reporting on trends
- Weekly AND monthly reports
- Expert knowledge in Adobe Creative Cloud Suite AND experience across multiple social platforms
- Risk management awareness (legal, business, politics)

AND MORE.

For an undisclosed salary.

Wild.

[B/R Open Ice @BR_OpenIce]

Paul Maurice gets the Cup mid-interview and then gives one of the most heartfelt interviews you will ever see ❤️ https://t.co/gMxHW4aL7U

[Florida Panthers @FlaPanthers]

It takes a team.

[Carly Martinetti @PRcarly]

5 BIGGEST misconceptions about PR:

//1. PR is “Just Publicity”

Misconception: 99% of people think PR is only about generating publicity or media coverage.

Reality: Sure, that’s a part of PR. A big one. But not the only one.

PR is also:
- Brand storytelling
- Crisis communication
- Reputation management

//2. PR is All About Spin

Misconception: PR pros are spin doctors who diabolically twist stories to make enough $$$ for themselves and their clients to sail into crimson sunsets on mega yachts.

Reality: *Effective, long-term PR* is all about being authentic and truthful, especially in this day and age where folks are fed up with AI- and BS-fueled fakeness.

//3. You Don’t Need PR if Your Marketing is Good

Misconception: Good marketing is enough to help a company get acquired, go public, or become hugely profitable.

Reality: The two work together. Marketing gets customers in the door. PR *helps* marketing do that through earned media.

But PR also positions brands as superior through 3rd-party validation—especially in top-tier publications. And its effects compound over time.

//4. Anyone Can Do PR

Misconception: PR is easy. All you need is ChatGPT and HARO. And maybe a splash of witch hazel.

Reality: PR sits at the intersection of a set of immensely difficult skills to master. Things like communication, psychology, branding, relationship-building, technical-subject matter expertise, and research—plus years of experience. Not easy at all.

//5. PR’s Results Are Immediate

Misconception: You hire a PR firm, get featured in the Wall Street Journal, and buy one of those mega yachts you were imagining.

Reality: We’re weaving a compelling narrative about your brand, getting the press to present it, and then maintaining and guarding your reputation. All that takes time.

Sure, that first placement can increase ROAS on ads, attract investors, and help you hold your head a bit higher. But PR is a long-term effort that requires strategic planning and the ability to adapt to fast-changing tech and public opinions.

Anything you’d add?

Let me know ⤵︎

[Nicole Pajer @NicolePajer]

#Publicists, #writers: HARO is back with a new version from the original creator. This is apparently the new place to be: https://t.co/5NUPVPPcyD #prtwitter #freelancewriters #writingtools

[Rachael Lobeck @rachaellobeck]

Special thanks to @SenorCastillo11 for these and his mutual love of birdwatching.

[Rachael Lobeck @rachaellobeck]

This is where I’m at in life as an elder millennial and I’m not mad about it.

[Rachael Lobeck @rachaellobeck]

I want to be friends with this guy.

[Laura Bassett @LEBassett]

Just walked past elderly neighbor in Brooklyn sitting on out his stoop and asked if he plans to watch the eclipse. “I’ve seen them before. I’m over it,” he said. “I’m into birds now.”

Lmao

[Rachael Lobeck @rachaellobeck]

@pmathew814 @nytimes Congrats, Priya!

[Brooke Hammerling @brooke]

I’ve been in communications for 25+ years. I thought I’d share a tip on how to be a successful founder when it comes to your storytelling. It might shock you:

Don’t lie. Don’t make up stories. Don’t lie about your history. About your biz. About your numbers. Don’t lie.

You’re welcome.