Rachel Sullivan

Marketer. Dreamer. Reader. Traveler. Eater.

[Index Exchange @IndexExchange]

Ad technology is evolving—and so is Index Exchange. See how we’re delivering more efficiency, transparency, and value to the ad tech ecosystem. https://t.co/jmJu38VoTN

[Rachel Sullivan @RachelESullivan]

Watch this beautiful short film directed by my @SpotX coworker Kwame Apraku - It follows Lawrence Whiteside, a native New Yorker who lived through the civil rights movement of the 60s as he shares his perspectives on the world today. https://t.co/aBxuKcZoiv

[Rachel Sullivan @RachelESullivan]

Great points on the future of addressable TV from @TheBigKlosowski:
#TV #OTT https://t.co/vOoZpKnKVD

[Rachel Sullivan @RachelESullivan]

Just in from #CES: @SpotX's Mike Shehan stopped to talk to @Adweek about what's happening this week and what's to come this year. https://t.co/zG6728z9N7

[Rachel Sullivan @RachelESullivan]

For CTV to scale, it needs full industry buy-in. Here are 3 ways CTV advertising will make that leap next year, via @AdExchanger and @SpotX. https://t.co/YwzS2Oyhg0

[Rachel Sullivan @RachelESullivan]

It's here! @SpotX just released our 2020 Vision, featuring predictions from leaders at Roku, Disney, DISH, Samsung Ads, and more. Check it out and see what's next in #VideoAdvertising: https://t.co/z7HBDnM2bh

[Rachel Sullivan @RachelESullivan]

Well played, @AviationGin 👏

[Ryan Reynolds @VancityReynolds]

Exercise bike not included. #AviationGin

[Rachel Sullivan @RachelESullivan]

#OTT is where it's at for the 2020 election, @SpotX's Kyle Benn tells @adweek https://t.co/e4HsU3NFBs

[Claire Lew @clairejlew]

Several years ago, I got the idea to ask this question to leaders who I respected:

"What's one thing you wish you would've learned earlier, as a leader?"

I've since recorded the answers, and turned it into a podcast (https://t.co/WdrWmRdnpy).

Some of my favorite responses...

[Rachel Sullivan @RachelESullivan]

Unreal. https://t.co/5nNGjWhnVX

[Rachel Sullivan @RachelESullivan]

The @nypl is killing it again https://t.co/Lji7hxRi1l The best: "the important question; Did anyone actually cut out the ‘100% off’ token and bring it to the library?"

[Rachel Sullivan @RachelESullivan]

Does a 4-day work week sound like a dream? Make it your reality: https://t.co/So7aMu5aCo via @LindsayTigar

[Rachel Sullivan @RachelESullivan]

I'm mentoring tonight alongside some fabulous folks - last chance to grab a ticket and join! https://t.co/bKtx9kaiRG

[Rachel Sullivan @RachelESullivan]

😍

[NYT Magazine @NYTmag]

Plum wine Kit Kat
Purple sweet potato Kit Kat
Shinshu apple Kit Kat
Tokyo Banana Kit Kat
Wasabi Kit Kat
Kikyou shingen mochi Kit Kat
Green-tea Kit Kat
Strawberry Kit Kat
Matcha Kit Kat
https://t.co/loIPOGOsjr

[Rachel Sullivan @RachelESullivan]

Women of #NYC - come join this night of speed mentoring with @Nextplayinc, @LiveRamp and many others. Looking forward to seeing you all there! https://t.co/bKtx9kaiRG #girlboss #NextPlayMentoring

[Zaius @getzaius]

It's here! 🎉 Watch the first episode of Marketing Unboxed to find out what makes @glossier's marketing strategy shine.

Full video here ➡️ https://t.co/Vm20qdbHrC

[Rachel Sullivan @RachelESullivan]

The best copywriters are sentimental people https://t.co/lFhA63waxR

[Rachel Sullivan @RachelESullivan]

This restaurant decided to take reservations by POSTCARD only - and received 20k of them. #snailmailforthewin #onlyinmaine https://t.co/gKFclpvJz5

[Rachel Sullivan @RachelESullivan]

So much yes to everything in this post.
This is what makes NYC so amazing --> "an 'intricate ballet' of sidewalk personalities—a deli guy stacking crates, a barber bringing out his folding chair, a mother with her child on a stoop—was a vital part of the modern cityscape."

[Eater NY @EaterNY]

Hudson Yards will be the worst thing to happen to NYC dining in a decade https://t.co/9bOKXt17Xw

[Content Marketing Institute @CMIContent]

"It’s been years since content marketing meant writing an e-book." - @RachelESullivan via @b2community 🙌 https://t.co/Pgfra7fw4L