Fede Behrens

Mobile Product Lead. Building 🦒 in my spare time.

[Fede Behrens @Rafabehrens]

@OzoneAoE Can’t DM on Twitter unless you follow me a think, added you on discord

[Sarah Berry @saraheeberry]

First findings from our Big IF study presented at #fens2023 Ten-hour time-restricted eating (TRE) was associated with improvements in energy, mood, hunger & weight in free-living settings: The ZOE BIG IF Study 👇 @KateBermingham1 @timspector @ChristinaYHu @InbarLinenberg 1/6

[Fede Behrens @Rafabehrens]

My pleasure!

[Moritz Daan @moritzdaan]

Beyond excited to have acquired a tool for ASO concept testing, revenue optimization & behavioral insights for the app stores. Thanks @Rafabehrens for building out such an amazing #appstoreoptimization tool :)

[Fede Behrens @Rafabehrens]

Happy to pass ASO Giraffe’s torch over to Phiture!

[Phiture @phiture]

🎉 Exciting news: Phiture has acquired ASO Giraffe and relaunched as Replika - a new tool for ASO practitioners to test, develop, and iterate every aspect of ASO activity in a real-life simulation of the app stores 👉 Further details here: https://t.co/EEqr5inzcM

[Daring Fireball @daringfireball]

★ App Store Ads Gone Wild
https://t.co/GsHCPR9OLM

[Sho Kuwamoto @skuwamoto]

I’ve been thinking a lot about how @figma does product work.

And what makes Figma “Figma”?

This, in turn, made me realize I never followed up on my previous thread about roadmap prioritization.

So here goes….

https://t.co/WqInVKd1xj

[Nathan Benaich @nathanbenaich]

In 2019, one of my first @airstreet investments was in a pre-product team undertaking the world’s largest human nutritional studies with the aim of decoding why each of us respond uniquely to food.

Today, it feels like Xmas as I received the @Join_ZOE product in the mail.

🤩

[Fede Behrens @Rafabehrens]

Download the assets for any App Store or Google Play app, the ASO Giraffe Asset Downloader is now available! 🦒 also available as a handy Chrome Extension so you can visit any App Store/Google Play page and download the assets directly https://t.co/KlBLXxTy6X

[Fede Behrens @Rafabehrens]

Here's a word cloud for the descriptions of the games running.

Follow for more analysis and test your marketability for new mobile games concepts with ASO Giraffe!

[Fede Behrens @Rafabehrens]

Analysing #Apple #events for the top US games in the App Store this Easter:
1. 20% of the top games developers in the US App Store have an App Event running
2. Harry Potter: Hogwarts Mystery has the highest number of concurrent app-events running, with 5

[Fede Behrens @Rafabehrens]

3. On average, the top games in the App Store have 1.36 events running
4. 41 games of ~1200 analysed have more than one event evening
5. On average the events run for 18 days

[Fede Behrens @Rafabehrens]

@GergelyOrosz Working on the C-Map app (nautical app for boaters), we created a bunch of personas. Then once every two weeks we randomly assign those personas, and have the whole team take the upcoming release build and accomplish the tasks from the persona. Has worked well.

[Fede Behrens @Rafabehrens]

Go download Switcher!

[Product Hunt Hi @ProductHuntHi]

@Rafabehrens FYI, you've been added as a maker of Switcher by ASO Giraffe on @ProductHunt https://t.co/mAGSWYg3UQ

[Fede Behrens @Rafabehrens]

We just launched the Switcher on Product Hunt, now available for everyone! Check it out and download it here now: https://t.co/kV2sJnzsie

[Fede Behrens @Rafabehrens]

@Thomasbcn @blinkist @GrowthDotDesign IMO not enough companies evaluate whether the ATT dialogue is worth showing to users at all. Huge trust breach in the first session for an ~5% opt in rate to… measure ads better? We decided not to implement it at all for our app.

[Fede Behrens @Rafabehrens]

So what should you focus on? IMO measuring effective process and volume of testing is the best approach. Ultimately what drives high quality growth is a) speed from ideation -> testing and b) a rigorous experimental process that applies a consistent standard to all tests.

[Fede Behrens @Rafabehrens]

Put some thoughts together on A/B testing and growth teams in the ASO Stack. Incentives are misaligned between managers of growth teams and their teams. So if you manage a growth team, how do you align them?

[Thomasbcn @Thomasbcn]

.@Rafabehrens on A/B testing fails:
"The reason most tests get 1% improvements quickly is that most people run bad tests, finish too early, don’t take into account confidence intervals"

"There’s a lot of pressure to demonstrate wins and no pressure at all to run tests correctly"

[Fede Behrens @Rafabehrens]

Don’t focus on wins for your growth team KPIs! Wins are for evangelising amongst the wider team, justifying the work of the growth team and making people feel good. But using them to measure impact encourages (well-meaning) bad behaviour like peeking, ending tests early, etc.

[Fede Behrens @Rafabehrens]

@JoshuaShrive @graywinpat @howdoyousaynejc 💪🏻