Rand Fishkin (follow @randderuiter on Threads)

Co-founder & I help people do better marketing.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Dear fellow @sparktoro fans,

Your fave AI tool + SparkToro MCP access = ... uh, actually IDK, b/c the possibilities are���.

Waitlist at https://t.co/bApcGbkc5S. Access should be available in <1 month.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

If you're not monitoring AI's inconsistent answers to recommendation questions... what are you doing?!

https://t.co/YELSssPcdp is a great example of how variable and strange the responses can get.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

For anyone who thinks the Zero Click Web is inevitable... It's not. Big tech platforms decide whether to give traffic. Judge accordingly

[Similarweb @Similarweb]

Since May 7th, ChatGPT began surfacing more prominent links to brands in its answers.

The results:
• Referral visits from ChatGPT increased ~150% (week before 7th May vs after)

>>

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

NEW post: https://t.co/kKl5VJcjMz

Ignore traffic. Make inimitable products. Shift your priorities away from “great content” on your own site and toward “great marketing” on the platforms where your audience pays attention.

Influence is the new traffic.

[All About Berlin @aboutberlin]

AI is killing All About Berlin. When you Google something, you used to get a link to my website, but now you get an AI-generated answer trained on my work. This has a devastating impact on traffic.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

I'm seeking a video game marketing consultant (or agency) for the end of the world... well, the Snackbar at the End of the World anyway.

If you know a great firm or person in this world, please drop me a line (rand at snackbarstudio dot com). Grazie mille 🍝❤

[Edward Sturm @edwardeachday]

One of the most LEGENDARY people in SEO, @randfish, just returned to the pod.

75 min of the state of SEO and digital marketing, what gets results, WHAT TO AVOID, and where we're headed.

Really fun convo.

https://t.co/jiLmJzVANk

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

DAMN it feels good to have this concept validated by others. It's weird trying to convince marketers that:

A) Customer journeys are long & complex
B) You need to be where your audience pays attention
C) Research can show that

Thanks to @gert_mellak for https://t.co/ap9lUGUuDH

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

@tobias_petry @amandanat E-book only is available for preorder now!

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

NEW from @amandanat and your truly... <drum roll>
...
Zero Click Marketing: The Book!
- Why web traffic declined
- How to earn sales WITHOUT clicks on search, social, AI tools, through PR, & more
- How to measure & report on ZCM

pre-order: https://t.co/VEcF8oQGMA.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Starting in 35mins: https://t.co/OPJFX6qUIz

@LosBuenos and I will show you what the data shows us: the common narratives around how, when, and where people are searching is frequently disconnected from reality 🙄😉

[Datos, A Semrush Company @LiveDatos]

AI launches and search speculation are everywhere right now. We’re bringing the data.

Join @losbuenos and @RandFish live to unpack AI adoption, Google AI Mode, zero-click trends, and changing search behavior.

Sign up: https://t.co/hU9I2J28yD

#StateOfSearch #AI #SEO

[Datos, A Semrush Company @LiveDatos]

Everyone has opinions about the future of search.

We’re bringing the data.

Join @losbuenos and @RandFish for a live discussion on AI adoption, Google AI Mode, zero-click behavior, and evolving search patterns.

Register: https://t.co/Vbr60kxWlJ

#StateOfSearch #ClickstreamData

[Work With Indies ❤️💛💚 @WorkWithIndies]

Snackbar Studio is hiring a Senior 2D Generalist Game Artist to help with their RPG project, The SnackBar at the End of the World!

📍 Remote, Contract (EU & UK)
🕹️ Made in Unity
🎨 Shader Graph & HLSL XP a +

Work with Snackbar Studio and apply: https://t.co/lZCu6QZgwu

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

@onlinehobo @amandanat Yes! About a month before launch, we'll be on Amazon and the other big platforms

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

We're HIRING!

https://t.co/LkzZ2Hmlkp

If you know a 2D artist in the EU/UK seeking a remote gig, we've got a stellar small team, loads of flexibility, and pay in the top 80th percentile -- send 'em our way 😎

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

As promised, a little sample from the rough draft 😎

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

April 2020 - April 2026: Our audience data refreshed quarterly

Starting today, though: SparkToro data updates every month baby!

SO FRESH AND SO CLEAN 👇

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

MICE. MICE. BABY.
Today 2 big new features launch in @alertmouse:
1) Scoring on every mention (0-100, based on relevance + importance)
2) A slider to control the alerts you receive, based on that score
🔔🐭 is frickin' free! And 10X better than Google Alerts 🙄

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

@Similarweb @sparktoro Oh, SNAP 😲

(wait... how did they get out of the antitrust trial with a slap on the wrist???)