Raven Beria

Here to vibe & tweet | Founder @

[Raven Beria @RavenBeria]

(Potentially) unpopular opinion:

Media buying strategy is JUST as important as creative strategy.

We owe so much thanks to investing the time, resources, and effort into both.

Hour-over-hour.

Day-over-day.

Week-over-week.

[Raven Beria @RavenBeria]

@blvckledge Tracking

[Raven Beria @RavenBeria]

@AlexaKilroy @EcomSimo Still in the very early stages of R&D tbh!

[Raven Beria @RavenBeria]

What audiences have you tested recently?

More audience diversity = More...
🚀 opportunities to scale
🍀 resilience to volatility
🕸️ efficient spend

This week, @JordanGrulke identified new interest-stacked audiences, and the early data is crushing it. Time to 10x spend 🙃🤞

[Raven Beria @RavenBeria]

Low CTR ≠ bad creative.

A video with terrible CTRs can significantly outperform those with good ones. Why? Because it’s doing a better job at qualifying traffic through the user journey. Context matters.

[Raven Beria @RavenBeria]

Media buying should involve constantly applying:
- The scientific method
- Problem-solving
- Reverse engineering
- Critical thinking

[Rok Hladnik @rokhladnik]

For the last couple of days I have this thought stuck in my head 🤔 💭 👇

▶️ Media buying in 2022 if done properly is not easy. Everyone who is spending time in ad accounts, all sorts of spreadsheets, tools and idk what else, trying to scale businesses deserves a lot of respect.

[Raven Beria @RavenBeria]

Today might be Amazon Prime Day, but every day can be YOUR prime time.

[Raven Beria @RavenBeria]

@anvartising It’s actually aol not gmail

[Raven Beria @RavenBeria]

@anvartising

[Raven Beria @RavenBeria]

daily inspo

[Raven Beria @RavenBeria]

2yr work anniversary. A sweet gift came in for Kaipo and me.

[Raven Beria @RavenBeria]

@airHQ nice! sorry, my comment was a bit of a hyperbole. it's such a minor thing but was just confusing to me 😅 y'all have the running title for "best creative asset platform" for me :)

[Raven Beria @RavenBeria]

yo @airHQ I love ur platform, but ur receipts are probably the most confusing emails I receive. why isn't this just "$30 x Users" = Total?

[Raven Beria @RavenBeria]

Same. Here I thought Meta was releasing a new "take a break from work" feature

[Eric Carlson @theericcarlson]

Is @MetaforBusiness timing out for anyone else in chrome?

[Raven Beria @RavenBeria]

@DenneyDara Visual pattern interrupts 🤞

[Raven Beria @RavenBeria]

Your dogs won’t remember:
- Your salary
- Your fancy title
- How many hours you worked
- What they did 20 seconds ago

But they will remember:
- The joy associated being with you

Don’t forget to take a step back & enjoy living in the moment w/your pups. No matter how busy u get.

[Raven Beria @RavenBeria]

@MalakingAso @rokhladnik Equally shocking for those who know it has changed, make accountwide changes based on what they’ve heard, then set it and forget it.

I admit, I’ve almost fallen into this category.

Constant experimentation should be ingrained. Even when the account is crushing it.

[Raven Beria @RavenBeria]

(Potentially) unpopular opinion:

Media buying strategy is JUST as important as creative strategy.

We owe so much thanks to investing the time, resources, and effort into both.

Hour-over-hour.

Day-over-day.

Week-over-week.

[Raven Beria @RavenBeria]

@anvartising @JordanGrulke Yes!

[Raven Beria @RavenBeria]

These 2 months have been such a wild & fun ride. @JordanGrulke and I rehauled our ENTIRE paid strategy.

👩‍💻 Media buying
🎨 Creative
🌐 Funnels/CRO

The result?

~ 7x AVG daily spend
+ better (& consistent) efficiency

Ended the week off w/this (of many) campaigns crushing it🚀

[Raven Beria @RavenBeria]

@MonicaGrohne idk but their cancellation experience retains me every time. and it's the same thing. every. single. time.

[Raven Beria @RavenBeria]

@Kushal_Shah17 @landon_shawii @ecomericcarlson to clarify: FB will deduplicate & add offline+website purchases to the "Purchases" column within ads manager. But u need to add these in ur view:
- Purchases
- Cost Per Purchase
- Purchase ROAS

Results, Cost Per Result, and Website Purchase ROAS doesn't show offline. lmk Qs!

[Janis Ozolins @OzolinsJanis]

Love has more patience.