Had my marketing team (growth marketers + content creators) fill out marketing skills assessments this week and it will be a game changer in coaching + growth. Going over them with each person to prioritize desired + required areas of growth 🚀
What audiences have you tested recently?
More audience diversity = More...
🚀 opportunities to scale
🍀 resilience to volatility
🕸️ efficient spend
This week, @JordanGrulke identified new interest-stacked audiences, and the early data is crushing it. Time to 10x spend 🙃🤞
These 2 months have been such a wild & fun ride. @JordanGrulke and I rehauled our ENTIRE paid strategy.
👩💻 Media buying
🎨 Creative
🌐 Funnels/CRO
The result?
~ 7x AVG daily spend
+ better (& consistent) efficiency
Ended the week off w/this (of many) campaigns crushing it🚀
some wins Q4 👉 Q1:
64% growth in paid adspend
30% growth in blended ROAS, WITH that new spend!!!
+ 2 new paid channels
...and so much more. 📈🚀❤️
shoutout @JordanGrulke@RavenBeria , proud to be your partner in crime, y'all!