Rayne Strategy Group

A #PR consultancy that strives to provide strong counsel to each of our clients, whether an individual, brand, organization or non-profit. #PRDoesMore

[Rayne Strategy Group @RayneSGroup]

@RayneSGroup is looking to partner with a select number of new clients for 2025.

Contact us at [email protected]

#ReputationManagement #BrandProtection #ElevateYourBrand

[Rayne Strategy Group @RayneSGroup]

#Clientwin

@RayneSGroup client @marybethwest shares her insights on #greenwashing and closing the authenticity gap with @TheIIA.

[TheIIA @TheIIA]

With sustainability reporting, sometimes aspirational thinking clouds the judgment of credible brands. Aligning messages with verifiable compliance and measurable achievement is key, writes Mary Beth West in the latest #OntheFrontlines blog post. https://t.co/mx7TWPO9Ts

[Jared Meade, MPS, APR, MPRCA @Meadepr]

Our conversation between #PRethics co-founders @marybethwest, @meadepr and AMEC Measurement and Evaluation CEO @gojohnab continues.

What role does #transparency play in ethical #measurement practices?

#PRethics #ethics #measurement #PR #communication #AMECmeasurementmonth

[Rayne Strategy Group @RayneSGroup]

🎉✨ Big news from across the pond! Last night, Rayne Strategy Group won the Special ICCO Global Award for Improving Society and Reputation of PR.

This amazing honor is just another thing to be thankful for as we celebrate the Thanksgiving Holiday. 🦃 🍂 #IccoGlobalAwards

[ICCOpr @ICCOpr]

What a night it was!
Thank you to everyone who joined us for the 2024 #ICCOGlobalAwards.

Now, it’s time to reveal the big winners!
See the full list and relive the magic of last night here: https://t.co/yHq5TmI0F3

[Mary Beth West, APR @marybethwest]

Congrats to all finalists!

Very excited to have a project shortlisted for “Special ICCO Global Award for Improving Society and Reputation of PR: #PRethics — Elevating Ethical Standards in #PR”

Partnering with @RayneSGroup / @Meadepr

#ICCOGlobalAwards

[Rayne Strategy Group @RayneSGroup]

We're proud to announce that our work with client, @marybethwest - #PRethics: Elevating Ethical Standards in PR - has been shortlisted in the Special @ICCOpr Global Award for Improving Society and Reputation of PR category for ICCO Global Awards 2024.

#ICCOGlobalAwards

[Mary Beth West, APR @marybethwest]

📣 This is important:

@TheDignityIndex, an initiative led by @TimShriver. 🇺🇸

I urge all of my #PR colleagues & friends to watch this segment.

It’s rare to hear of a group that’s doing something so meaningful to change political discourse positively. Thx @BretBaier. #PRethics

[Rayne Strategy Group @RayneSGroup]

#Clientwin

@RayneSGroup client @marybethwest shares her thoughts with @AscottEmma from @Allwork_space on how organizations can create a "speak up" culture that protects whistleblowers.

https://t.co/c31HNoS6Mh

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

PR Explored episodes are now available via Spotify!

I launched PR Explored, my YouTube show, this year to explore issues & trends in the field of public relations. I interview those I respect & trust in the PR industry.

The first 10 episodes are here: https://t.co/TGco4rGplW

[Jared Meade, MPS, APR, MPRCA @Meadepr]

🚨You don’t want to miss this discussion!

[Rayne Strategy Group @RayneSGroup]

"Instead of striving to provide the public with in-depth information for better understanding, we are now simplifying complex issues into catchy soundbites, while vilifying those who hold opposing views."

Read more below.

https://t.co/iwGqIfyrvu

[Rayne Strategy Group @RayneSGroup]

Exciting news as @RayneSGroup moves towards fall: we have a couple of open slots available in our client roster. If you or someone you know needs our services, feel free to reach out. We're here to help!

#clients #businessgrowth #PR #publicrelations

[Jared Meade, MPS, APR, MPRCA @Meadepr]

#Clientwin

@RayneSGroup client @marybethwest shares her thoughts on whether you should inform leaders about criticisms of them that you've learned in the latest edition of @Comm_Intel.

https://t.co/9FHZU5TbfP

[Rayne Strategy Group @RayneSGroup]

#Clientwin

@RayneSGroup client @marybethwest is on a roll this month.

Her latest piece for @CIPR_Global asks if #PR pros who often see behaviors or decision-making that could harm public #trust and #brand #reputation are allowed to call it out.

https://t.co/dcKF2AMyz3

[Jared Meade, MPS, APR, MPRCA @Meadepr]

#Clientwin

Journalist @michael_toebe with @Comm_Intel_Mag asks, "In the case of former President Donald Trump, could it lead, out of fear, to possible changes in how pointedly he publicly communicates?"

@RayneSGroup client @marybethwest shares her thoughts.

[Jared Meade, MPS, APR, MPRCA @Meadepr]

#Clientwin

@RayneSGroup client, @marybethwest shared the importance of internal auditors and #PRpros working together to advance #transparency and corporate #Ethics with @TheIIA.

[Rayne Strategy Group @RayneSGroup]

This is an important conversation for our industry and @raynesgroup is proud to represent @marybethwest as she champions ethics in #PR.

[Strategic @StrategicLinks]

Ethics is arguably the heartbeat of public relations. Lateefah Jean-Baptiste recently caught up with #PR veteran @marybethwest to dive into the state of #ethics codes within the industry.

Read or listen here: https://t.co/HrMFXcflAK

#PRethics #communications #business

[Mary Beth West, APR @marybethwest]

📬Brand #trust cannot exist without evidence-based #ethics.

Thanks to #EBEF24 for a remarkable learning-and-sharing experience in Paris 🇫🇷 with the E&C community of @ECInitiative, @IBEUK, and CEA.

#PRethics #EthicsMatter @ICCOpr

https://t.co/cw5MTTplXx

[Mary Beth West, APR @marybethwest]

Excited to attend this year's #EBEF24 in Paris 🇫🇷 to support @ECInitiative's new Business #Integrity Library.
Our session will share how #PRethics must prevent 🛑 a "Say / Do" divide between corporate messages vs. policies / tactics. #EthicsMatter #PR

https://t.co/idTYBVyjdw

[Jared Meade, MPS, APR, MPRCA @Meadepr]

Always great to wake up to a 😀 client! It's been great fun working with Liz Valdez, owner of Driven Foodie Tours. If you're ever in Naples, FL and want to discover the authentic side of Naples’ cuisine there is no better guide. https://t.co/dGsHZfN3Lr #PR #MediaRelations