Rivi Saad

#NYUDigitalMarketing

[Rivi Saad @RiviSaad]

Chapter 23: Make it Happen!! Using all the tools we've learned in the book, you may choose to implement some over others but it's all a work in progress as we continue to learn and grow from what's worked and what doesn't :) #NYUDigitalMarketing

[Rivi Saad @RiviSaad]

Chapter 22: the chapter discusses the importance of owning your marketing vs. renting it and consider allocating budget to original content creation to get naturally picked up by channels more organically. #NYUDigitalMarketing

[Rivi Saad @RiviSaad]

Chapter 21: I found it so interesting how #Twitter is essential for newsjacking and reporting, the book had even mentioned that many journalists rely on Twitter for research on their stories #NYUDigitalMarketing

[Rivi Saad @RiviSaad]

@brianyuan22 This seems all in part to understanding the power of video and pushing a larger focus in spend and time on video development such as reels (short form videos) instead of live shopping. They clearly know what their audience would prefer and are catering to that

[Rivi Saad @RiviSaad]

@JuliaLo41563717 Thanks for sharing!It is interesting how their objectives changed and are now focused on growing CLV instead of trying to expand customer growth. I think this is in part to understanding the evaluation of their campaign and knowing they'd get better results by changing objectives

[Rivi Saad @RiviSaad]

@HongruiZheng3 Thank you for sharing this article! It amazing to see a brand like Airbnb understand how more people are working from home and how they make it accessible for booking a stay anywhere to do so

[Rivi Saad @RiviSaad]

@mimi535131 I loved this example in the book! WebEx even ensures 80% of their releases are consumer and product centric showing they understand the importance of targeting their audience in the right way

[Rivi Saad @RiviSaad]

@AnnieTang9995 Totally agree! It is important to understand who your message is being received to so that it would be received well and positively

[Rivi Saad @RiviSaad]

@YuWang0027 Absolutely! Newsrooms are very important in showcasing your brand to not only your customers but even to employees, partners and investors

[Rivi Saad @RiviSaad]

The Warner Bros. Discovery merger is seeing some real changes specifically in the streaming landscape. The combo is surely a play to stay competitive in the streaming space and entice more advertisers to come on board
https://t.co/MYGTd5daA1 #NYUDigitalMarketing

[Rivi Saad @RiviSaad]

Chapter 20: Instead of barraging reporters to cover you brand in the press, try taking the time to pitch the individual reporters and do some research on what they've covered before to be sure they will have an appetite to cover your brand in a similar way #NYUDigitalMarketing

[Rivi Saad @RiviSaad]

Chapter 19: "All kinds of people visit your newsroom not just journalists" customers, inventors, partners and employees all have eyes in the news for your brand and is important to keep that in mind when creating the newsroom for the media #NYUDigitalMarketing

[Rivi Saad @RiviSaad]

Chapter 18: The example used about #WebEx was the perfect way to describe how releases are consumer focused! In fact, about 80% of releases #WebEx releases are consumer or product focused. #NYUDigitalMarketing

[Rivi Saad @RiviSaad]

@1717hahahaha different forms of videos are so important in trying to have your brand stand out! I especially enjoyed when the book noted that creating videos on your phone is so easy and looks extremely professional, this gives all brands no matter the size to explore video formats

[Rivi Saad @RiviSaad]

@JuliaLo41563717 Love this example! It is so true that original photos of the property are important in selling it, this absolutely goes to show you the power of a great photo

[Rivi Saad @RiviSaad]

@JiachenZhu11 I agree! There is a reason Tik Tok is so popular and watching content makes it more enjoyable! video formats are becoming more integral in the world of social media

[Rivi Saad @RiviSaad]

@JuliaLo41563717 This is interesting to see! While I see the appeal in this feature I agree I don't think most would want or need this for a beverage brand

[Rivi Saad @RiviSaad]

@HYMel0224 thank you for sharing this! so interesting to see Pinterest take this on as analytics become such an integral part in understanding how well the ad is doing and what can be improved

[Rivi Saad @RiviSaad]

@YangZhe05552044 Thank you for sharing! I appreciated how focused they were on setting measurable goals such as working to retain customers and have done the research to know how to effectively do that through music or gaming

[Rivi Saad @RiviSaad]

Maybelline works to promote their foundation for Dating IRL with the help of Time Out. Using digital advertising they are looking to reach a younger target and bring them back to in person dating after the pandemic. https://t.co/C7ci5hPe1B #NYUDigitalMarketing