Robin Landy

Helping tech, SaaS & AI companies set pricing & product strategy.

Founder/CEO InvisibleHand; exited 2013.

[Robin Landy @RobinLandy]

https://t.co/D2eWKGfZjW

[Robin Landy @RobinLandy]

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[Robin Landy @RobinLandy]

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[Robin Landy @RobinLandy]

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[Robin Landy @RobinLandy]

https://t.co/BQaeONNiHu

[Robin Landy @RobinLandy]

I hope you've found this thread helpful.

Read the full, more detailed post here: https://t.co/9X7moPR96z

Follow me @RobinLandy for more. 9/9

[Robin Landy @RobinLandy]

Relying on a single value metric for SaaS pricing can lead to two big problems: (1) price and value become misaligned (some customers overpay, others underpay), and (2) enterprise buyers get a single negotiation target—making it easier to drive your margins down. 1/9

[Robin Landy @RobinLandy]

Relying on a single value metric for SaaS pricing can lead to two big problems: (1) price and value become misaligned (some customers overpay, others underpay), and (2) enterprise buyers get a single negotiation target—making it easier to drive your margins down. 1/9

[Robin Landy @RobinLandy]

Yes, you must strike a balance between simplicity and segmentation. But when done right, moving beyond one value metric can boost annual recurring revenue (ARR), increase deal sizes, and open your product to more customers. Win-win. 8/9

[Robin Landy @RobinLandy]

The two problems with relying on one value metric to determine SaaS & service pricing https://t.co/ktIbORYCRC

[Robin Landy @RobinLandy]

21/ In the absence of free sync plugins, these users wouldn’t pay for Obsidian’s sync proposition because they wouldn’t use Obsidian. Obsidian’s official support for a free-but-not-great iCloud sync is an effective hedge against those users going elsewhere.

[Robin Landy @RobinLandy]

1/ Obsidian's pricing strategy is exceptionally thoughtful in how it segments users by requirements and willingness-to-pay 🧵

A deep dive into the pricing structure of Obsidian @obsdmd, starting with the sync service.

[Robin Landy @RobinLandy]

20/ But for users who are unable to pay or refuse to pay, the actual competitors are other free or low-cost notes apps which offer free syncing (e.g. Apple Notes, Simplenote).