Robin Selvy Re

VP of Marketing @IndustryDive | Fan of all things #marketing, dogs, and outdoors. A rare bread. 🍞

[Robin Selvy Re @RobinSelvyRe]

Join me and @BrennerMichael next week on @CMIContent's Master of Content series: Demand Gen Generation. Register here: https://t.co/35JyT3WdYO

[Robin Selvy Re @RobinSelvyRe]

Oddest/best collaboration: Warner Media x HelloFresh. Who doesn't want to recreate the spaghetti dish from holiday movie Elf? Ingredients include pasta, maple syrup, chocolate syrup, marshmallows, chocolate nonpareils and chocolate frosted pastries 🤌 https://t.co/dvFK3nyCWT

[Robin Selvy Re @RobinSelvyRe]

I love all the "best of 2022" recaps, but @Digiday's quirkiest brand collaborations of 2022 wins for most entertaining: https://t.co/sZDSsDNA8x

[Robin Selvy Re @RobinSelvyRe]

@DanielleMorrill Happy to chat!

[Robin Selvy Re @RobinSelvyRe]

"While other departments once might have managed customer data, it is squarely within marketing’s purview now." Good thing we've had an audience data team within our marketing team for many years @industrydive https://t.co/JdMISjF36q

[Robin Selvy Re @RobinSelvyRe]

@andrew_harding That is me! Hope you find it useful 😃

[Robin Selvy Re @RobinSelvyRe]

Go Kristin and Chrissy!

[Industry Dive @industrydive]

Our own AVP of Rev Ops Kristin Blazer will share insight at #Dreamforce Wednesday about our transition to Flow - attendees, be sure to add this one to your list.
#dreamforce2022 #salesforce

[Robin Selvy Re @RobinSelvyRe]

Alt headline: “Waterworld Reimagined: 2030” https://t.co/TSTnCuvCCE

[Industry Dive @industrydive]

Today, @cstoredive goes live to deliver news & insight to an audience of decisions-makers in the convenience store industry. This marks our 28th publication aimed at a curated audience of industry executives. See the story Tweet below & read more at https://t.co/8yzA2iQGvM

[Robin Selvy Re @RobinSelvyRe]

ICYMI - a helpful overview of today’s #CMWorld session

[Ellen Gerstein @elleinthecity]

I’d love to see the #CMWorld crew come out for my session with @industrydive tomorrow! Ballroom B is pretty big!

[Robin Selvy Re @RobinSelvyRe]

@SuzanneStrug @PRisUs @industrydive Great meeting you @PRisUs! Thanks for connecting us @SuzanneStrug

[studioID @thestudio_id]

Marketers: don’t miss @industrydive’s speaking session with @pfizer at this year’s Content Marketing World [bonus: attendees will have the chance to win a $300 gas or EV charging station gift card]. 💬 https://t.co/CDRk2iEOZd

#CMWorld #contentmarketing #contentstrategy

[Robin Selvy Re @RobinSelvyRe]

Experiments that make sense: Using short ad copy—copy that fit on one line on Facebook—consistently drove more clicks for retargeted users than long-form copy (64% vs. 36%) via @GrowthTactics @DanielHegman https://t.co/x8TnWW9Vr0

[Robin Selvy Re @RobinSelvyRe]

@seangriffey pretty sure half of that is just PR folks checking out their releases getting posted there via newswires

[Robin Selvy Re @RobinSelvyRe]

Got a clever product marketing/engagement email from @canva today. Marketers: Celebrations like this of your customers using your product are easy touches! 📩💡

[Robin Selvy Re @RobinSelvyRe]

We all sing the praises of A/B testing but doing too much, too fast could be working against you in times of already increasing CAC https://t.co/6IynNpbV69

[Robin Selvy Re @RobinSelvyRe]

“B2B media companies possess attributes that can’t be easily replicated. Journalism and content-production skills. Deep market expertise. First-party data.” - @SIIA’s Tony Silber on why B2B media is having more than a moment in the spotlight and will continue to thrive

[Robin Selvy Re @RobinSelvyRe]

Too true.

For actual marketing news newsletters - I'll add @marketingdive and @socialmedia2day

[Camille @camilletrent]

Most marketing newsletters are poorly disguised sales emails -- more promotion than education.

Here are 9 tactical marketing newsletters I actually read:

[studioID @thestudio_id]

What's spurring your target audience to action? 🎯 https://t.co/ZnDezUlCiQ

#audiencesnapshots #contentmarketing #contentstrategy #b2bmarketing #b2cmarketing #digitalmarketing #brandedcontent #demandgen