People sleep on Martin Scorsese as a commercial director.
He's been directing commercials since 1968 (!), but my favorite is his 2013 campaign for Dolce & Gabbana's fragrance, The One.
It's called Street of Dreams, and it was marketed as a short film.
Here's why it works so well:
1. 🔥🧪 Chemistry + star power. Hello, Scarlett and McConaughey.
2. Mystery. What's happening? Who are they to each other? What's going to happen? How are two people allowed to be so beautiful?
3. Cinematic language. Aesthetically, this piece fits in right alongside the Old Hollywood classics.
4. Even bigger star power: New York City, captured by the best NYC director of all time. (I said it!)
Street of Dreams makes it feel like you've just stepped into an old theater, in the middle of a classic film screening. The black and white, the widescreen, the shallow depth of field, a vintage Alfa Romeo, the iconic skyline, D&G styling, and a swooning score in Italian:
Even though you have no idea what's going on, you don't need to. The stars share gazes full of Meaning, hinting at a Torrid Past—or rather, at The One that got away.
It all screams Film, with a capital "F."
There's no mention of the product. It's A Martin Scorsese Picture—which, by the way, is another luxury product.
Every piece of it gestures toward emotion, is dripping with nostalgia.
In other words: this is a ✨vibes✨ piece. And as we know, vibes are everything—especially when you're marketing a luxury product.
With premium goods, especially with in the ephemeral world of fragrance, branding matters more than the actual material product.
And the best branding crosses over from "branding" into the cinematic sublime.
BREAKING: In a devastating speech, iconic actor Robert De Niro rips Donald Trump to shreds, declaring that Trump is “not a bad man,” but “an evil one” who is a “wanna be tough guy” and has “no morals or ethics.”
But Robert De Niro didn’t stop there…
De Niro continued:
“Trump has no sense of right or wrong. No regard for anyone but himself — not the people he was supposed to lead and protect, not the people he does business with, not the people who follow him, blindly and loyally, not even the people who consider themselves his “friends.” He has contempt for all of them.
The repercussions of his turbulent presidency divided America and rattled New York City beyond imagination. Remember how we were jolted by crisis in early 2020, as a virus swept the world.
We lived with Donald Trump’s bombastic behavior every day on the national stage, and we suffered as we saw our neighbors piling up in body bags.
The man who was supposed to protect this country put it in peril, because of his recklessness and impulsiveness. It was like an abusive father ruling the family by fear and violent behavior. That was the consequence of New York’s warning getting ignored. Next time, we know it will be worse.
Make no mistake: the twice-impeached, 4-time indicted Donald Trump is still a fool. But we can’t let our fellow Americans write him off like one. Evil thrives in the shadow of dismissive mockery, which is why we must take the danger of Donald Trump very seriously.
So, today I issue another warning.
From this place where Abraham Lincoln spoke — right here in the beating heart of New York — to the rest of America:
This is our last chance.
Democracy won’t survive the return of a wannabe dictator.
And it won’t overcome evil if we are divided.
So what do we do about it? We have to take today into tomorrow – take it outside these walls. We have to reach out to the half of our country who have ignored the hazards of Trump and, for whatever reason, support elevating him back into the White House. They’re not stupid, and we must not condemn them for making a stupid choice. Our future doesn’t just depend on us. It depends on them.
Let’s reach out to Trump’s followers with respect. Let’s not talk about “democracy.”
“Democracy” may be our holy grail, but to others it is just a word, a concept, and in their embrace of Trump, they’ve already turned their backs on it. Let’s talk about right and wrong. Let’s talk about humanity. Let’s talk about kindness. Security for our world. Safety for our families. Decency. Let’s welcome them back. We won’t get them all, but we can get enough to end the nightmare of Trump.”
Well said, Robert De Niro!
Please retweet and ❤️ to thank Robert De Niro for calling out Donald Trump — and consider joining the growing exodus to Tribel, a woke new Twitter competitor that banned Trump for life and is exploding in popularity because Elon Musk banned Tribel’s Twitter account — but he forgot to ban this link to download the new Tribel app: https://t.co/HnJzSKjCwX
“‘It’s sad to think about those girls,’ he said. ‘What a waste of life.’”
We’ve unlocked “The Virgin Suicides” by Jeffrey Eugenides from our archive. https://t.co/ba51zHDrBT
Chat GPT's Code interpreter is ready to wipe out 57 BILLION DOLLAR Data analytics MARKET.
Here are 10 experiments I ran leveraging Code interpreter for a Dataset, that I used for personal learning, and the results are SPECTACULAR!
THREAD AHEAD 🧵👇
6. Segmentation and Analysis:
I really wanted to know more about High Value, Medium Value and Low Value Customers
✅ Prompt: Can you please do a Segmentation and Analysis for HighValue, Medium Value and Low Value customers & highlight some interesting Key points using the data?
Redpanda bring out benchmark after benchmark claiming performance superiority over Apache Kafka. I decided to run my own tests to see if any of it was true.
https://t.co/hb8euOGYmB
Two days ago I posted a freak-out graph of the enormous odds of the sea surface temperatures (SST) against the 1982-2011 baseline. I'm relieved to see SSTs finally making news internationally.
Here is the complete odds story, highlighting the top 4 hottest years for SSTs:
Stel je voor dat je drie weken lang met De Avondetappe mee mag als analist, tijdens de Tour de France. Stel je voor hoe fantastisch dat is, als je zoveel van wielrennen houdt als ik.
Stel je voor dat je dan grensoverschrijdend gedrag meldt.
https://t.co/4C5ei0JPNI