Survival to Thrival

Book series, podcast & blog for B2B entrepreneurs. Please follow the co-authors @taeheanahm & @BobTinker & check out our website, too!

[Survival to Thrival @S2Thrival]

🦄 After years of working with founders and seeing their struggles, we've built something truly actionable.

Read more about Path to Surfing Unicorn and why we made it below, or go to https://t.co/5iGgRDaSZC and see for yourself.

Let's ride this wave together! 🏄‍♀️

[Survival to Thrival @S2Thrival]

Most startups fail from premature scaling, not a bad product.

The 5-stage map to $1B ARR:

Founding: 3 "desperate" partners
PMF: $1M ARR + >1.2 NRR
Unlock Growth: >$1M net new ARR/qtr
Scale: 2x category growth
Lead: Become the OS

Don't surf before you catch the wave. 🏄‍📈

[Tae Hea Nahm @taeheanahm]

Just wrapped up a trip to Korea and Germany, speaking at SNU 🇰🇷 and Future Day 🇩🇪

We discussed the #BigAIWave, #FounderStorytelling, and the race to become a #CategoryLeader.

Slides from both talks are free at https://t.co/MAY5zPgU9h

[Survival to Thrival @S2Thrival]

…and stay up to date on the latest slides here: https://t.co/zbCqvXYN64

[Survival to Thrival @S2Thrival]

A startup's story is its most powerful asset. It's what turns a product into a movement.

Not a natural storyteller? Use Joseph Campbell's framework & an LLM to craft your epic narrative.

Build your story, build your legacy.

#StartupLife #FoundingStory #VentureCapital

[Survival to Thrival @S2Thrival]

Learn more on our blog: https://t.co/lGrZ8zTBc7

[Tae Hea Nahm @taeheanahm]

What a summer for @S2Thrival!

Since June, I've shared P2SU globally with innovators from Oslo to Seoul to Berlin.
We discussed: 🌊 The AI Wave, 🏁 Race to Category Leader,🔮 Predictive Scaling, and🦄 Unlock Growth.

See any slides you like, get them at https://t.co/MAY5zPgU9h

[Tae Hea Nahm @taeheanahm]

Just wrapped up another fantastic workshop in Munich at @cdtm_munich!

We dived into the updated and newly launched Path to Surfing Unicorn presentations (now available for free download on https://t.co/ral01vVQZ1).

#Munich #CDTM #SurvivalToThrival

[Survival to Thrival @S2Thrival]

Need to craft a powerful 1 page summary for investors in just 5 minutes?

Check out our 1 pager template below. Get instant insights & refine your pitch today! 👇

For more resources like this, get your free download of Path to Surfing Unicorn on https://t.co/5D3N6h27lO. 🦄

[Survival to Thrival @S2Thrival]

Ahead of next week's official P2SU launch, here's some background on co-author & @stormventures managing director, @taeheanahm.

He's done hundreds of workshops and distilled it into these nine chapters.

Not long now! Check back next week to download P2SU for FREE 🦄

[Survival to Thrival @S2Thrival]

A little bit more about S2T co-author @BobTinker and why he's excited about next week's P2SU launch! 🏄

Between founding multiple successful startups and years of mentoring founders, Bob's no-nonsense approach in P2SU will help your company reach its full potential.

[Survival to Thrival @S2Thrival]

New to #SurvivalToThrival? Get a quick intro to our co-authors!

Meet @BobTinker (serial entrepreneur) & @taeheanahm (Storm Ventures co-founder). Here's a little background about the minds behind S2T and P2SU!

Thank you for the video EO Studio! 👇

[Tae Hea Nahm @taeheanahm]

🦄 Surfing Unicorn journey: PMF to Mega-Category Leader.

It's about growth AND happy customers.

More in our decks! Follow @S2Thrival & subscribe here: https://t.co/JL8sE4gkp7

#SurfingUnicorn #StartupJourney

[Tae Hea Nahm @taeheanahm]

🏄‍♀️ What makes a "Great Surfer" in business?

Vision, growth, execution.

Sneak peek from our Surfing Unicorn decks.

Follow @S2Thrival & subscribe for updates.

#SurfingUnicorn

[Tae Hea Nahm @taeheanahm]

🏄 Big Waves = Big Market Shifts!

New openings, pain points, & disruption.

CEOs: Shape the future, don't just react. More in our "Surfing Unicorn" series.

Don't miss out on the official launch - follow @S2Thrival!

#SurfingUnicorn #BigWaves #Leadership

[Tae Hea Nahm @taeheanahm]

We're just about ready to launch the latest iteration of Survival to Thrival - 𝘛𝘩𝘦 𝘗𝘢𝘵𝘩 𝘵𝘰 𝘚𝘶𝘳𝘧𝘪𝘯𝘨 𝘜𝘯𝘪𝘤𝘰𝘳𝘯.

Designed for founders, leaders, and executives this new presentation series will breakdown how to succeed now and anticipate what's next.

[Tae Hea Nahm @taeheanahm]

Really enjoyed speaking at last week's Lotte x @TheMiilkInc program! Shared an intro to my "Path to Surfing Unicorn" series 🏄. Thanks @gjack & teams for organizing!

Full materials coming soon via @S2Thrival 🦄

#PathtoSurfingUnicorn #Startups #VentureCapital

[Survival to Thrival @S2Thrival]

@taeheanahm shared a sneak peak in Tokyo! 'Path to Surfing Unicorn' decks dropping soon at https://t.co/5iGgRDbqPa ✨

[Tae Hea Nahm @taeheanahm]

Back in Tokyo! 🗼 Got to present the latest 'Path to Surfing Unicorn' to @DeNAPR (@Delight_VC).
Thanks Masato Ushio & Tomoko Namba! Excited for more in Japan's tech scene. 🇯🇵

#B2BSoftware #Startups #Tokyo

[Survival to Thrival @S2Thrival]

Now Loading.... Path to Surfing Unicorn 🦄

Let us know what you're most excited to learn in the comments! 🙌

Don't miss the official launch - subscribe to the 📰 𝗦𝟮𝗧 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://t.co/DuNZ4hDg8v

[Survival to Thrival @S2Thrival]

Consider yourself introduced to Enterprise PMF. Check back in a couple of weeks on how to find it! Or head over to https://t.co/5iGgRDaSZC

[Survival to Thrival @S2Thrival]

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁-𝗠𝗮𝗿𝗸𝗲𝘁 𝗙𝗶𝘁
The measure of success during this phase is achieving Product-Market Fit (PMF). PMF is a critical milestone and a well-documented concept.

[Survival to Thrival @S2Thrival]

Ironically, loud customer complaints when product issues happen is a sign of importance (but better to avoid issues).

• 𝘙𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯/𝘝𝘪𝘳𝘢𝘭𝘪𝘵𝘺. Customers start recommending the
product to their peers, and inbound customer interest accelerate.