Semrush

An Adobe Company. Helping 28M+ marketers be found everywhere search happens

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@georgermonte page one can look great while the bottom-funnel questions are quietly going somewhere else

[Semrush @semrush]

Most SEO teams start the same way.
They lock in SEO basics and manage to show up in Google. They test AI search. And then… they get stuck 🙃
Here's your path to actually be found in search. On what level is your team right now?

Semrush One and Semrush Enterprise help you make that jump ↓

https://t.co/kzjZD68Dci.

[Semrush @semrush]

Search is driven by meaning, not keywords.

Entities and their connections provide that meaning.

Knowledge graphs help search engines understand context beyond text 👇

https://t.co/G45un93GZJ.

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@kbieHQ AI search does not read one page in isolation. It builds an answer from the whole brand footprint

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Users no longer search in shorthand like "running shoes flat feet."
Today they ask: "What are the best running shoes for a woman training for a marathon with flat feet and arch issues?"

Same intent, but a completely different query 👀
Your job as a marketer is to extract the topics and intent hiding inside conversational searches, not match them word-for-word.

https://t.co/qg21H9AtNg.

[Semrush @semrush]

Build a digital marketing strategy that drives measurable growth:

Step 1: Define your brand
Step 2: Research your target audience
Step 3: Analyze your competition
Step 4: Set SMART goals
Step 5: Audit your existing content assets
Step 6: Choose your channels and allocate budget
Step 7: Measure, optimize, and iterate

https://t.co/xaD8HU4zJX.

[Semrush @semrush]

AI traffic grew 66% in 2025, increasing from 462 million to 767 million monthly visits. In absolute terms, AI traffic remains small.

It accounts for just 0.14% of total traffic, compared to 64.69% from direct and 16.04% from organic search. But AI traffic stands out because it’s expanding faster than any other channel, and it’s doing so across nearly every industry.

See the full breakdown across the market and see where AI-driven visits are gaining momentum👇

https://t.co/1V1LyvRke5.

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@ManusAI Less dashboard hopping & more doing 🤝 Looking forward to seeing how people put this integration to work!

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Google released a major update to the Universal Commerce Protocol (UCP) in March 2026.

UCP is an open standard that enables AI agents to communicate with ecommerce platforms and complete purchases on behalf of users.

For example, when a user asks Gemini, “Find the best running shoes under $100,” the AI agent can run a search, browse products across retailers, and present relevant options. With user approval, it can then complete the purchase – all enabled by UCP.

The March 2026 update introduces new capabilities, including cart support and access to product catalogs. Google has also simplified onboarding through Merchant Center to attract more retailers. UCP-powered checkout is currently available to eligible U.S.-based merchants, with global expansion planned throughout 2026.

Here's how to prepare your business now: https://t.co/RgqPgxUrqn.

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@Kevin_Indig AI visibility for luxury has to protect the brand story while making it easy for AI systems to find, trust, and explain

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Trying to improve your AI mentions? Start here 👇

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AI Search OS is your brand's secret weapon to rise in the ranks of AI visibility.

We're speaking with Rita Cidre at the Semrush Villa about how it's changing the game for marketers and their brands.

Get it here: https://t.co/vaY9MayWwj

#CannesLions #CannesLions2026 #AIVisibility #AISearch #SemrushVilla

[Semrush @semrush]

As AI becomes a core part of how people discover brands, keyword research alone is no longer enough.

Traditional SEO measures search demand through volume, rankings, and traffic.
But AI-driven discovery is shaped by prompts, recommendations, citations, and brand mentions within AI-generated responses.

This is where Prompt Research comes in.

Instead of focusing on what people search for, it analyzes how they ask AI for advice – and which brands appear in the answers.

Keyword research and prompt research aren’t competing approaches – they complement each other. Together, they help teams understand both search behavior and AI-influenced decision-making.

📖 Read the full breakdown: https://t.co/5dq9nZv9YD.

[Semrush @semrush]

Google has introduced Open Knowledge Format (OKF), a new open specification designed to standardize the way content is packaged and shared with AI agents.

The signal is bigger than the spec itself.

As AI systems move from finding information to using it, visibility depends on more than publishing content. It depends on how knowledge is organized, structured, and understood.

For marketers, that raises the stakes:
• Structured information matters.
• Machine-readable knowledge matters.
• Information architecture matters.

The brands that organize their knowledge best could become the brands AI systems retrieve, cite, and trust first.

https://t.co/aaRP6PQi5H.

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@aiseomastery The AI era is forcing us to rethink SEO 👀

[Semrush @semrush]

High rankings don’t guarantee visibility in AI-driven discovery.

Content gaps sit between search results, AI answers, and real user demand.

Brands that map and close those gaps first pull ahead 👇

https://t.co/9sVGFRB7e3.

[Semrush @semrush]

The 9 Best LLM Monitoring Tools for Brand Visibility in 2026 👇

1. Semrush Enterprise AIO
2. Semrush AI Visibility Toolkit
3. Peec AI
4. Profound
5. Otterly AI
6. Authoritas
7. Writesonic
8. Scrunch
9. XFunnel

See a bonus tool in our blog: https://t.co/DYZpIwfiBt.

[Semrush @semrush]

AI can generate content. Trust still has to be earned.

E-E-A-T remains one of the clearest frameworks for creating content that earns credibility, visibility, and long-term performance 👇

https://t.co/LJH19VOTr5.

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Join us for the last day of the Semrush Villa at Cannes Lions! Check out today's agenda below
Register here: https://t.co/mQDwHgC0av

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@DropInBlog the bigger shift is that AI answers are becoming a paid and organic visibility surface at the same time

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ChatGPT has officially announced ads.
A major shift in the business model of the world’s leading AI assistant, used by 800M+ people every week.

Here's what you need to do to prepare for it & the tool that'll help:
https://t.co/YdTW2FK66V.

[Semrush @semrush]

@aaliya_va AI tools are becoming discovery surfaces, ad surfaces, and brand visibility channels at the same time