Semrush

An Adobe Company. Helping 28M+ marketers be found everywhere search happens

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SEO is being redistributed. Our data shows where visibility is moving 👇

https://t.co/VwWLhGyi0f.

[Semrush @semrush]

@JamesDavenc3sx Hello James, please send us a DM with the issue that you're having and your email, and we'll be able to help you. Thanks!

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Appearing in AI-generated answers is unquestionably important for modern brand visibility.

That said, showing up in traditional search engine results is still a powerful way to connect with your audience and drive business results.

We broke down what drives search visibility – and how to improve it in both search engines and AI tools: https://t.co/QP3IG3LIPV.

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AI didn’t kill SEO. It exposed every page that copied the SERP and added nothing new for readers.

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@Mathis_io the structure gets content found, but consistent entity signals help it get trusted

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Everyone’s talking about “chunking” content to win AI answers.

Chunking isn’t a new tactic – it’s structured content designed for retrieval. The real question is whether it actually drives visibility.

We break it down in our blog post: https://t.co/T6io0x5dfY.

[Semrush @semrush]

@axivuslabs Yes, the study looks at workflows, content operations, measurement, and team structure, because the real shift is happening in the operating model

[Semrush @semrush]

Most marketers now agree on the big shift: visibility extends beyond Google, AI tools influence how people discover brands, and SEO is changing fast.

What’s less clear is how much of that strategic thinking has changed the day-to-day work.

We surveyed 481 marketers, business owners, and SEO professionals to understand how AI search is affecting workflows, team structures, content operations, measurement, and performance.

The takeaway is clear: marketers have updated the strategy, but most teams are still rebuilding the operating model behind it – and the ones that have are seeing the payoff.

Full study → https://t.co/EQXrGi5hT5.

[Semrush @semrush]

@aitraveltool travel discovery is especially exposed here because buyers compare options across search, social, forums, video, and AI answers before booking

[Semrush @semrush]

The work you put into social media SEO can now shape your brand's visibility across multiple search experiences beyond social platforms, including AI Overviews, AI Mode, ChatGPT, and more.

For years, "social media SEO" meant winning in-platform search and appearing in the feed. Brands optimized captions, hashtags, and bios to climb TikTok's For You page or surface in Instagram's Explore.

That still matters. But using social media to influence external search visibility and shape how LLMs talk about your brand is now just as important.

Our AI visibility study found that Reddit, LinkedIn, YouTube, Facebook, and Instagram are among the top domains LLMs cite. When a buyer asks ChatGPT "which managed WordPress host should I pick," answers are often pulled from Reddit threads, YouTube tutorials, and LinkedIn posts

https://t.co/mI3b6Yg5V8.

[Semrush @semrush]

WRITER + Semrush = SEO insights that actually ship.

Pull live keyword data, monitor rankings, and generate SEO-grounded briefs, right where your content gets made. No tab-switching. No lost context. Just search intelligence meeting brand-compliant execution in one place: https://t.co/LzULYnQmN7

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@themilesmarket Hello, could you please send us a DM with the issues you're having and we'll look into this right away for you!

[Semrush @semrush]

Imagine asking @perplexity_ai “What keywords are my competitors ranking for?” and getting a real, data-backed answer instantly.

No technical setup, no manual exports.
That’s what happens when you connect Semrush MCP directly to Perplexity.
Just connect, ask, and get answers you can trust.
Try it ↓
https://t.co/8JAmtzOV0C

[Semrush @semrush]

@tinapchopra Well said. Brands increasingly need to be discoverable and understandable to both people and AI systems 👀

[Semrush @semrush]

Agentic search is AI that retrieves, evaluates, and acts on information on behalf of users.

A search engine retrieves what you ask for.
A chatbot generates an answer.
An agent breaks your goal into steps, uses external tools and live websites, and adapts when something changes.

It researches, compares, and increasingly takes action – booking, purchasing, planning.

What changes for brands is where the evaluation happens:

Traditional search → a person visits your site and makes a judgment
AI search → the AI composes an answer that may or may not include you
Agentic search → the AI researches you across multiple sources, compares you, and may take action – before a human is involved

As agents take on more complex tasks, they test whether they can:
• find you
• understand you correctly
• validate you through independent sources
• trust you enough to act

See how it works ↓
https://t.co/epABKo3NLF.

[Semrush @semrush]

If you’re trying to earn visibility in AI-generated search results, here’s where to start: our 6-month playbook template 👇

https://t.co/Di5jn9xo8u.

[Semrush @semrush]

5 ways to earn valuable backlinks for SEO:
1. Create Useful Resources
2. Try Broken Link Building
3. Answer Relevant Media Requests
4. Learn from your competitors' best backlinks
5. Capitalize on Business Relationships

https://t.co/SLemcAQPFg.

[Semrush @semrush]

@digiteins Rankings still matter, but agentic search raises the bar from being found to being trusted enough to act on

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@Mathis_io The structure is the lesson here: clear entities, repeated context, and authority signals are what make content easier for LLMs to trust

[Semrush @semrush]

SEO question, then vs now:
Old → How do we rank higher?
New → How do we become a trusted source everywhere AI looks?

Rankings still matter. But AI answers pull from citations, mentions, and repeated signals far beyond your site.
Example: LinkedIn already drives ~11% of AI citations, more than many major publishers.

https://t.co/y7H14dpl3n.

[Semrush @semrush]

We tested nine SEO writing tools to evaluate their effectiveness.
Here’s what we found: https://t.co/S1wuWQrne6.

[Semrush @semrush]

@aeljaouari This is the part most teams underestimate. AI citation is downstream of content decay and governance, not just optimisation. If accuracy isn’t maintained at scale, visibility erodes fast.