Semrush

An Adobe Company. Helping 28M+ marketers be found everywhere search happens

[Semrush @semrush]

@LedgerLarkHQ Good point. A feature matters more when it answers a customer requirement. Adding “who needs this and why?” makes the comparison more useful than a tally.

[Semrush @semrush]

Here are 10 AI prompts marketing and product teams can use to analyze competitor positioning, compare product features and spot pricing gaps 👇
https://t.co/ivFRCGhu2K.

[Semrush @semrush]

What if Claude could follow your SEO workflow, step by step?

Join our free live webinar to discover Semrush Skills for Claude. Noman Ahmad and Fernando Angulo will show you how to find, install, and use Skills for real SEO tasks, from keyword research to creating a content brief. Plus, bring your questions for the live Q&A!

📅 Thursday, November 19, 2026
🕖 7 PM CET / 6 PM UTC / 1 PM EST / 10 AM PST

Register for free: https://t.co/qUAR49V2zu.

[Semrush @semrush]

AI’s shopping list is already printed 🛍️

From Cyber Monday deals to Christmas gifts, we analyzed +10K AI answers to see which brands get recommended and which get left off for holiday shopping topics.

Hint: it’s not always Amazon.

Check the full AI Visibility Index study to see which brands are winning 👉 https://t.co/NiqqDUgV6i

[Semrush @semrush]

Orphan pages remain one of the most common SEO issues.

If a page isn’t internally linked, Google struggles to find, crawl, and rank it. No internal links means no clear path for discovery.

Here’s why they matter: https://t.co/jI13ap8wq3.

[Semrush @semrush]

@Pierviewai The grouping matters, though we’d keep some wording variations for testing. They can help check whether the brand appears consistently across ways of asking the same question.

[Semrush @semrush]

Tracking 1,000 AI prompts doesn't mean you understand how buyers discover and evaluate your brand.

Three prompts like “best AI visibility tool,” “best tool for tracking AI search visibility,” and “platform for monitoring LLM mentions” may all measure the same buying decision. Meanwhile, you could be missing very different questions from agencies, enterprise teams, or businesses trying to solve a specific visibility problem.

A useful prompt tracking strategy needs to account for three separate things: gaps in the questions you track, variations in AI responses, and changes to the platforms themselves.

The Core, Explore, Verify framework helps structure that work: maintain a consistent baseline, test new buyer questions, and verify whether visibility changes hold up across repeated checks.

Learn how to build a prompt portfolio that measures meaningful buyer decisions 👇
https://t.co/0M9ZdQqWHh.

[Semrush @semrush]

@superskybuilds That split makes the baseline more informative. A brand can supply the cited evidence while a competitor gets the recommendation—worth recording both in the same answer 👏

[Semrush @semrush]

AI isn't only reading your website, it's also reading what everyone else says about you 🧐

Think Reddit threads, G2 reviews, and media mentions. That's where a lot of the citations actually come from.

Wild example: Seer Interactive found that one bad review from 2018 was still changing how every major AI model talked about their brand. Years later. One review!

Most brands have no idea what story AI is telling about them right now.

So it's not that SEO is dead, it's just not the whole picture.

You've got three layers to think about: your own site, how you're building your brand, and what others are saying about you out there.

Getting a handle on all three is where it starts 👇
https://t.co/aX8AsstQ9h.

[Semrush @semrush]

Thanks, Kaloyan! Third-party presence can be a major driver, but we wouldn’t call it the single biggest factor across the board. Our Index found AI visibility comes from a mix of brand authority, content depth, and owned + third-party sources, and the balance can shift by brand, query, and platform. Download the full report via the link above for our full findings 👆

[Semrush @semrush]

Don’t take our word for it. Take The Drum’s.
The Semrush AI Visibility Index took Bronze at The Drum Awards 2026 in Interactive Tools & Calculators. 🏆
Being mentioned by a third party hits different. (We’d know. We built an entire index about it.)

👉 Find out https://t.co/6pW1wqqgNK

[Semrush @semrush]

@naqui_s A page can be strong for Google and still give ChatGPT very little concrete material to reuse 👏

[Semrush @semrush]

SEO is no longer just about ranking in Google. In 2026, it also means being visible in AI-driven search surfaces like Google’s AI Overviews and ChatGPT.

This SEO checklist covers tasks that can help you gain visibility no matter where your audience is searching 👇

https://t.co/hfUYASbFsP.

[Semrush @semrush]

@AlDev0 Comparing brand overlap could also expose when two prompts sound different but lead to the same shortlist

[Semrush @semrush]

@ndh9cd It is a good reminder that on-page clarity can be more urgent than another round of technical tweaks

[Semrush @semrush]

What can you learn from your competitors’ social media? Find out what works and where you can get ahead with our guide (plus a free Competitor Analysis Template) 👇
https://t.co/cTmcZM6e8m.

[Semrush @semrush]

@radio213 Good to hear you revisited those guides. Did you track crawl activity separately from visits to see how each changed after adding the links?

[Semrush @semrush]

A strong internal linking strategy helps search engines understand your site, distribute authority, and identify which pages matter most, while weak linking can leave pages orphaned, buried deep in your site, or stuck in redirect chains.

Build your strategy by connecting related pages with relevant contextual links, while using navigation, breadcrumbs, and other structural links to reinforce your site hierarchy.

Here's how to do it right: https://t.co/W2mZHBxaGd.

[Semrush @semrush]

@LedgerLarkHQ Absolutely. The link text should make that next step clear too, so visitors know what they’ll find before they click.

[Semrush @semrush]

@mumairii810 Prioritising key services makes sense. The next check is whether visitors can easily confirm the service area and find the booking or contact option once they arrive.

[Semrush @semrush]

High search volume alone no longer justifies a keyword, because Google’s results pages and AI tools now answer many broad questions before anyone clicks.

So how do you find keywords that are actually worth targeting? Rita Cidre, Head of Semrush Academy, breaks down a new three-phase approach to keyword research, from discovering demand and validating opportunities to prioritizing keyword clusters based on business goals.

Watch now 👇
https://t.co/11tge1Dk8S.