SEO Wizard | Digital Marketing

Exploring the world of SEO, one tweet at a time. 👨‍💻✍🏼

SEO & Digital Marketing.

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[SEO Wizard | Digital Marketing @SEOWizardy]

🧠 E-E-A-T is Critical: Google’s focus on Expertise, Authoritativeness, and Trustworthiness (E-A-T) is growing. Build your site’s credibility through authoritative content, real authors, and trusted sources. #SEO #EEAT

[SEO Wizard | Digital Marketing @SEOWizardy]

🤖 AI + SEO = Future: AI-powered tools like GPT are changing how we create and optimize content. Save time and improve results by leveraging AI for keyword research, content creation, and even technical fixes. #SEOTrends #AIMarketing

[SEO Wizard | Digital Marketing @SEOWizardy]

📈 Backlinks Still Rule: Quality over quantity! Building high-authority backlinks can give your site the boost it needs. Focus on guest posts, partnerships, and press mentions, not spammy link farms. #LinkBuilding #SEO

[SEO Wizard | Digital Marketing @SEOWizardy]

Technical SEO Matters: Don’t sleep on your site’s speed and structure! A fast, clean site improves rankings and keeps visitors engaged. Tools like PageSpeed Insights and Screaming Frog are must-haves. #SEOTips #TechnicalSEO

[Cihat | Developing & SEOing! @cihat_kisa]

New Pika AI effects let you Squish, Inflate, Cake-ify & more.

I'm not sure how it can exactly be helpful, but it's what it is, and it's fun for sure!

[Cihat | Developing & SEOing! @cihat_kisa]

This is Target's store navigation that is based on AI.

Select your item, and let the app show you the way. There's always an easier option, right?😆

#ai #target #app

[Guilhem Chauvin @GuilhemChauvin]

Google Discover is the biggest "SEO" opportunity of the past 10 years.

Yet, most SEOs know nothing about it. 🤷‍♂️

After generating more than 500 million visits through this channel, I’m sharing what I’ve learned in English for the first time.

Google Discover Thread, Episode #1, let's go!

Subscribe so you don't miss the next one 🔔

Like/RT to encourage me to keep sharing 😇

🤝 #1 - Who am I?

First things first, let’s get acquainted.

- I’m Guilhem Chauvin, a French independent SEO and website publisher for over 10 years.

- Focused on Google Discover since 2021, Digital Nomad in Australia and Asia from 2022 to summer 2024. 🌏

Now back in Europe, I help brands and media outlets across all continents with visibility challenges.

👀 #2 - What is Google Discover?

Google Discover is Google’s personalized news feed on mobile, and more recently, on desktop in some countries.

Each user has their own feed, based on their interests. 🎯

The more you use it, the more it adapts to you. In fact, the more you use Google’s ecosystem (YouTube, Gmail, Chrome, Android...), the more tailored it becomes 😉 (we’ll come back to that).

- Each feed is unique, similar to social media. 🔄

- The articles shown are "fresh", meaning they were published just a few days or weeks ago… but they’re not necessarily "news" content! 🕐 (We’ll revisit this point as well.)

Is it a revolution? Not really. Yahoo's homepage in 2013 already offered a personalized article feed.

But what makes Google Discover different, and more importantly, such a golden opportunity for your visibility? 🏆

📈 #3 - Google Discover’s massive usage

Google’s strength lies in its ecosystem: thanks to its galaxy of super useful products that we all use daily, it can make us addicted to any service.

Google Discover is everywhere:

- Default presence in the Google ecosystem 🛠️
Shortcut on Android smartphones 📲
- No app to download 🚫
- No account to create 🚫
- Era of “doom scrolling” 📱
= 👉 MASSIVE usage

Most users of Google Discover don’t even know the name of the product! 🤔

Yet, I guarantee its usage is HUGE, regardless of the country… 🌍 (several million visitors PER DAY)

✨ #4 - Why should you care about Discover?

😃 The Fun Factor:

- A breath of fresh air compared to traditional SEO!
- Instant results ⚡: Your article can generate traffic within an hour of publishing. But beware, this requires significant prep work upfront (more on this later).
- Traffic not limited by search volume ♾️
- Many new and untapped niches 🔍
- A new playground to explore 🎮

🤑 The Money:

- Having fun is great, but making a living from it is even better! 💰
- Huge traffic potential 📈
- Mind-blowing visibility potential 🤯 (up to 10 million visitors per DAY in the USA…)
- …Some media outlets have already figured this out! 📰

Now that we’ve laid the groundwork, we’ll dive into the details over the next few weeks, breaking down the key pillars to succeed on Google Discover.

Subscribe so you don’t miss the next episode 🛎️

If you enjoyed this thread, feel free to like, comment, and share! 🙏

[Nick Zviadadze 🇺🇦 @Nick_zv_]

How to Build 1,000s of Backlinks With AI

(The Ultimate Guide to AI Link-Building)

[Jas Singh @CreatingJas]

I sell my local newsletter ads for OVER $13,000.

And here's everything I've learned:

1. Package everything. Most local advertisers don't care about CPMs, Click Rate and so on. They want to understand everything in simple terms.
(So don't overcomplicate it)

2. The best form of sales is testimonials.
(More people buy, once they see bigger brands do advertising with you)

3. Exclsuvity sells. Some advertisers bought ads simply due to exclusivity and to block out their competitors from getting ads.

4. You can charge any amount if it makes the advertiser more money than they spend. (Target high LTV businesses)

5. Give value for free. Even if they can't advertise with you. See how you can help, because that will pay dividends in the long term.

Ask any questions you have below, and I'll answer all of them!

[Sarvesh Shrivastava @bloggersarvesh]

5 ChatGPT prompts to write better SEO content..👇

To get them in a doc repost and reply "prompts" (must be following to receive DM)

[Shane @theshaneduggan]

I just spent 18+ hours creating a MASTERCLASS on everything you need to know to optimize your GMB profile.

- 81-page full A-Z doc
- 51 minute video breakdown
- Hidden tips I only share with clients

👉 Like & Comment any emoji and I'll DM it to you

(Only free for the next 24h)

[Nathan Gotch @nathangotch]

SEO = Search Engine Optimization

Not Google SEO.

You should learn how other search engines work, but don't pivot too hard.

Google is still the dominant search engine, and it's not even close.

That said:

Spend a small amount of time improving your SEO skills on platforms like:

⬩YouTube (most important)
⬩TikTok, X, Facebook, Instagram, and LinkedIn
⬩Amazon, Etsy, and eBay
⬩SearchGPT (coming soon) and Perplexity

[Zeeshan Younis @niche_bloggers]

Don’t let a drop in Pinterest traffic discourage you!

Sometimes, Pinterest tests you or it's a keywords trend change.

Keep posting consistently with experiments by changing pin formats & publishing time or running ads.

[Lily Ray 😏 @lilyraynyc]

One way to get listed in AIO twice: your article is cited, plus your company's LinkedIn post about the article (with a short blurb about the article)

In general, posting on LinkedIn seems to be a great way to get in AIO right now.

[Nathan Gotch @nathangotch]

The only SEO metric that really matters:

Organic search traffic inside of Google Analytics 4.

Everything else is noise.

Even data inside Google Search Console is often disconnected from reality.

[Enes Kaynar | SEO & Dopinger @eneskaynarcom]

How to Create an "Average Purchase Revenue" Report in GA4:

In GA4, the "Average Purchase Revenue" metric is calculated using the formula: 'Purchase Revenue' / 'Transactions'. This shows the average value of e-commerce transactions. However, since GA4 includes returns as transactions, it can skew your data.

To get accurate results, create an exploration report and apply a filter where the event name exactly matches "purchase"'. This ensures you’re only calculating based on real purchases.

Follow these steps:
1️⃣ Go to GA4 > Exploration
2️⃣ Click the plus symbol to create a new report
3️⃣ Import "Event name" & "Session default channel group" dimensions
4️⃣ Add Purchase Revenue, Transactions, and Average Purchase Revenue metrics
5️⃣ Apply a filter: Event name = "purchase"

[SEO Wizard | Digital Marketing @SEOWizardy]

SEO Tip: Focus on user intent over keyword stuffing. Google’s getting smarter every day—it's all about matching users with what they’re really looking for. Optimize your content to solve problems, not just rank! #SEO #SearchOptimization

[SEO Wizard | Digital Marketing @SEOWizardy]

🌍 Geo-targeting is a game-changer for local businesses! Tailor your content to specific regions and boost your local SEO. 🗺️ #LocalSEO #GeoTargeting

[SEO Wizard | Digital Marketing @SEOWizardy]

🛠️ Crawl errors holding you back? A clean crawl report is crucial for SEO success. Fix those 404s and broken links now! 🔧 #TechnicalSEO #WebDev

[SEO Wizard | Digital Marketing @SEOWizardy]

📱 Mobile-first indexing is here to stay! Ensure your site’s mobile version is optimized for both users and search engines. 🖱️ #MobileSEO #UX