SerpSquad

Unlocking the power of SEO through compelling content ✍️ | Helping businesses boost their online presence and drive organic traffic 📈 |

[SerpSquad @SERP_squad]

🔑 HTTPS is a Must: If your site isn’t secure, it’s time to switch to HTTPS. Google boosts rankings for secure sites, and users trust them more. Make security a priority! #TechnicalSEO #WebsiteSecurity

[SerpSquad @SERP_squad]

✍️ Content Clusters Over Keywords: Organize your content into topic clusters with a strong pillar page at the center. This structure helps search engines understand the breadth and depth of your content. #SEOStrategy #ContentMarketing

[SerpSquad @SERP_squad]

🚨 Don’t Ignore Alt Text: Properly described alt text for images is a simple but effective way to improve SEO. It helps search engines understand your visuals and boosts accessibility. Win-win! #ImageSEO #AltText

[SerpSquad @SERP_squad]

🌐 Optimize for Voice Search: As voice search grows, focus on natural language keywords and conversational phrases. Think about how people speak when searching, not just how they type. #VoiceSearch #SEO

[Jake Ward @jakezward]

I published 500+ AI articles.

With humans, this can cost $54,500+ and several months of work.

With AI, this costs $1,744 and 1-2 hours of work.

Here's how I did it:

[Zeeshan Younis @niche_bloggers]

Don’t let a drop in Pinterest traffic discourage you!

Sometimes, Pinterest tests you or it's a keywords trend change.

Keep posting consistently with experiments by changing pin formats & publishing time or running ads.

[Matt Barker @mattbarkercopy]

How to stop feeling demoralised as a writer online:

I’ve been writing on LinkedIn since January 2022.

That’s 34 months of posts.
At least 7 posts per week, totaling around 1,000 pieces of content.
But sometimes, my posts don’t hit as expected.

I'm not ashamed to admit it.

I know many writers feel the same way.
And perhaps, this is part of the journey.

But I've learned to handle it:

Not every post hits, that's just life.
Your audience's feedback is a guide, not a rule.
Consistency 100% pays off over time.

And most importantly:

I’ve learned that writing online is a long game.

Even the best content can fall flat.
It’s often about your hook and distribution.
Sometimes, it’s just the platform’s algorithm.

Focus on writing consistently instead of chasing hits.

Don’t let poor engagement discourage you.
Engagement doesn’t equal impact.
Impact is much stronger than any engagement metric.

Staying consistent has been the number one factor for getting massive posts.

Here are my all-time LinkedIn stats:

1,400 posts, 37,900,000 views.
But the top 10 posts got 5,599,000 views.
That’s 14% of my lifetime views from just 0.07% of my posts.

This means that 99.3% of my posts only generated 86% of my views.
Hugely disproportionate.

TL;DR:

1. Not every post hits, that's just life.
2. Your audience's feedback is a guide, not a rule.
3. Consistency 100% pays off over time.

Stay consistent, keep pushing, and enjoy writing.

---

Thanks for reading and if you enjoyed this:

1. Bookmark it
2. Repost it to share with others
3. Reply with your favourite takeaway

Then hit follow → @mattbarkercopy for more posts on social copywriting.

[Nathan Gotch @nathangotch]

SEO = Search Engine Optimization

Not Google SEO.

You should learn how other search engines work, but don't pivot too hard.

Google is still the dominant search engine, and it's not even close.

That said:

Spend a small amount of time improving your SEO skills on platforms like:

⬩YouTube (most important)
⬩TikTok, X, Facebook, Instagram, and LinkedIn
⬩Amazon, Etsy, and eBay
⬩SearchGPT (coming soon) and Perplexity

[SerpSquad @SERP_squad]

🔍 Search Intent FTW: Aligning your content with search intent is key. Whether it’s informational, navigational, or transactional, delivering exactly what users need improves rankings and engagement. #SEO #SearchIntent

[SerpSquad @SERP_squad]

🎓 Free SEO courses? Yes, please! Don’t miss out on @WixStudio's on-demand SEO training. Perfect for brushing up on both basic and advanced techniques. #SEOTraining #WixSEO

[SerpSquad @SERP_squad]

🤖 AI and SEO are the power couple of 2024! How are you integrating AI into your SEO workflow? Predictive analysis is changing the game. #AI #SEO #FutureOfMarketing

[SerpSquad @SERP_squad]

🏆 Local SEO hacks for small businesses: Have you optimized your GMB profile yet? A few tweaks can drive more local traffic than you think! #localseo

#SmallBusiness

[SerpSquad @SERP_squad]

🧠 Content is king! But are you leveraging AI for optimization? It’s time to tap into AI-driven content tools to boost rankings. #ContentMarketing #AISEO

[SerpSquad @SERP_squad]

New Google update alert! How are you adjusting your strategy to the algorithm changes? Stay informed and keep evolving! #SEONews #GoogleUpdate

[SerpSquad @SERP_squad]

🚀 2024 is almost here! Make sure your SEO strategy is ready for the latest updates. What’s the most underrated SEO skill in your toolkit?

#SEO #MarketingTips

[Jacob Pegs @thejacobpegs]

Social media is exhausting.

(I hear this a lot)

Often people ask me why their content doesn’t convert.

Even when they engage & post 7x aweek.

99% of the time when I look. The content:

- Top 10 books that’ll change your life
- Best AI secret to grow your followers
- I went to Bali and had noodles
- How to get my first client
- Steal this playbook for free
- These fonts will blow your mind

Brobeans.

You don’t have a lead problem.
You have a messaging problem.

Fix it or else you’ll P-Diddy.

[Audrey @audrlo]

The best advice I've ever gotten:

Build in public.

I share everything I'm doing.

Doing something? Post it.

Building something? Post it.

Learning something? Post it.

Radical transparency wins.

[Dan @Okayy_Dan]

What are they cooking?

[Matt Barker @mattbarkercopy]

The amount of times I’ve:

- Freaked out about sales numbers on a Sunday
- Gone blank on what to write for my social posts
- Had a meltdown on a random Tuesday morning

It’s in the 100s.

I’ve been running my business for 3 years and I don’t expect this to change, because there’s always ups and downs in everything you do in life.

Isn’t about being great all the time.

It’s about managing bad.

[Alek Asaduryan @Ldnbox]

This is not good news for Google investors.