@AdamSchefter All hating on Kirk need to stop it.. he played the system the right way and got paid. Say what you want but some of yall have never thrown a TD pass in your life let alone played in the NFL!
Im gonna say it without saying it. If a coach likes your film then he likes your film. If a coach likes you as a player then he likes you as a player. You don't have to do what everyone else is doing. Be the best version of yourself!
February isn’t loud—but it’s powerful.
This is the month where real development happens.
No camps. No offers. No hype.
Just habits, discipline, and separation.
Ask yourself:
➡️ Are we developing—or just staying busy?
➡️ What would a 7% athlete do this month?
February doesn’t reward noise.
It rewards discipline.
That’s the 7% Standard.
Culture isn't what you say - it's what you allow.
• Allow excuses? You'll get more.
• Allow bad attitudes? They will spread.
• Allow selfishness? Team chemistry will disappear.
Great leaders set the standard.
Culture happens every day - on purpose or by accident.