Social Media Strategies Summit

The leading social media conference for marketing professionals since 2009. #SMSsummit #SocialMedia

[Social Media Strategies Summit @SMS_summit]

Getting leadership and social teams on the same page is a critical part of any higher ed marketer's job. Catch this panel at October's #SMSsummit with voices from @FAMU_1887, @DukeMedSchool, @smuhalifax and @BaylorAthletics. https://t.co/wqYIfuvrcb

[Social Media Strategies Summit @SMS_summit]

The @TSA made a retiring dog go viral. @WSDOT hit 31M views with one push-bumper truck. @USPS got fashionistas hooked on postal history. Gov agencies are showing up on Reels! Here's what your agency can learn from these 10 government accounts: https://t.co/Nt4Z1zNoSI

[Social Media Strategies Summit @SMS_summit]

By 2030, social media will have nearly 6.6 billion active users. Is your small business ready to compete? Check out this article to find out which platforms, content types and metrics will actually help you grow, without blowing your budget: https://t.co/l1bS0yxqgU

[Social Media Strategies Summit @SMS_summit]

Every comment is a decision. And most days you're making them in the seconds between meetings. 👀

Jameil Weldon from @MeckCounty will share a triage framework for handling the full comment spectrum at December's #SMSsummit for Government. Learn more here: https://t.co/XqTT7Uj3GO

[Social Media Strategies Summit @SMS_summit]

Higher ed athletics accounts can go seriously viral! @PennStateFball, @PurdueSports, @MSU_Athletics & 17 others prove it.

Here's a round up of the athletic programs' accounts doing social media right: https://t.co/uhykzEU8me

[Social Media Strategies Summit @SMS_summit]

At #SMSsummit Higher Ed this fall, @UWMadison's Anna Barry will share how she supports the chancellor's executive comms covering research, partnership & legislative engagement, all behind the scenes. Learn more about her talk: https://t.co/NxAiJfT7D4

[Social Media Strategies Summit @SMS_summit]

49% of @tiktok_us users have bought something after discovering it on the platform. Most of those conversations happen without a tag or mention.

Are you listening to those conversations in time to act? Check out this insightful social listening guide: https://t.co/uSTzoa9hmw

[Social Media Strategies Summit @SMS_summit]

Your photo has ~1 second to answer: Who is this brand? Why should I care? Does this belong in my feed?
If it can't, your caption never gets the chance.
📸 Photography styling isn't a creative afterthought. It's a performance strategy.
Read more here: https://t.co/XTS5fhvyDY

[Social Media Strategies Summit @SMS_summit]

Managing 9 platforms solo. 11pm "did I schedule tomorrow's post?" panic. Getting asked to "make something go viral." 😮‍💨
SMM burnout is real and it rarely announces itself. Here's how to build systems that actually protect you before you hit the wall: https://t.co/qriOeurZwK

[Social Media Strategies Summit @SMS_summit]

Most B2B brands on LinkedIn are posting essays nobody asked for.
But a few are absolutely crushing it. @figma, @clickup, @Commsor & 7 others prove that memes, relatable skits & short videos beat polished corporate content every time.
Check them out here: https://t.co/7f77Amm0zh

[Social Media Strategies Summit @SMS_summit]

The best time to post depends on the platform, your audience & the type of content you’re sharing.

This guide breaks down the top posting windows for @instagram, @tiktok_us, @LinkedIn & more, plus how to build a smarter scheduling strategy.

Read it here: https://t.co/aCHjpIhChQ

[Social Media Strategies Summit @SMS_summit]

Matt Duncan of @CUBoulder joins the speaker lineup for October’s #SMSsummit for Higher Ed! With 16+ years in social media strategy and listening, he brings insight into higher ed engagement and reputation management. Learn more about him & his session: https://t.co/mfzzVaQOQg

[Social Media Strategies Summit @SMS_summit]

Most brands still sound like brands. That’s the problem.

Authenticity drives trust, engagement and conversions. Learn how @engain_io, @customsocklab and @driftgoods make social feel human and why it works.

Read more: https://t.co/myVWxnYhFY

[Social Media Strategies Summit @SMS_summit]

AI sentiment analysis is changing how marketers understand their audience, turning comments & reviews into clear emotional signals.

Instead of guessing how people feel, tools like @brand24 & @emplifi_io help decode sentiment in real time.

Learn more: https://t.co/zcEhx76KQe

[Social Media Strategies Summit @SMS_summit]

Paid media, organic boosting, dark ads… same thing? Not even close.

If you’re running paid social without knowing the difference, you’re likely wasting budget.

Here’s how each works and when to use them: https://t.co/orcYNkmSkQ

[Social Media Strategies Summit @SMS_summit]

At the upcoming #SMSsummit for Higher Ed, speakers from @StanfordAlumni, @UofTampa, and @UF will share insights on building a practical system for video strategy, production, and capturing authentic campus content. Don't miss this hands-on workshop! https://t.co/5uCSAaDZgN

[Social Media Strategies Summit @SMS_summit]

Your Instagram reach didn’t drop because of the algorithm. Your audience changed. People scroll faster, follow less and only share what actually resonates. If your content isn’t getting sent, it’s not growing. Here’s what to fix: https://t.co/2lVaPAJ5V4

[Social Media Strategies Summit @SMS_summit]

Running higher ed social often means doing it all with limited time. In this #SMSsummit Higher Ed "Ask Us Anything" panel, speakers from @calbaptist, @UofAInfoSci & @elonuniversity will share practical ideas for managing burnout, priorities & boundaries: https://t.co/zXiOQFOzY6

[Social Media Strategies Summit @SMS_summit]

Branded films are gaining traction as marketers chase cultural relevance. Brands like @Heineken, @elfcosmetics, @tecovas
and @TexasPete are investing in long-form storytelling to drive engagement, but the payoff depends on getting the story right: https://t.co/e0pQP4Eprx

[Social Media Strategies Summit @SMS_summit]

Trend or trap? In this #SMSsummit for Higher Ed Ask Us Anything session, leaders from @virginia_tech, @unccharlotte & @UNM will share how they choose the trends worth chasing. Bring your questions! https://t.co/FJAO3zNIPn