Simon Gerard

Writer, SEO, and content marketing for the luxury industry. @luxurybranded | Head writer at

[Simon Gerard @S_Gerard]

Great to be included on this list!

[Jay Palter @jaypalter]

Great list of #luxury brand and #marketing influencers to pay attention to, compiled by @davidmfinley

@TamarStar | @DavidSadigh | @gregfromparis | @giltfounder | @AlexandreCorda | @rachel_arthur | @scottforshay | @AnnTran_ | @S_Gerard | @alex_meerson

https://t.co/YoBfXtcmus

[Gagan Ghotra @gaganghotra_]

🆕 Great research piece from BBC about spam in AI Search and what's going on 👀

+ multiple insights/quotes from @lilyraynyc @harpreetchatha_ about why this is a big problem for end users of these AI Search systems and why these AI companies must control this spam.

https://t.co/PBBhOWuKES

[Simon Gerard @S_Gerard]

@lilyraynyc @iPullRank @MalteLandwehr @Marie_Haynes @chris_nectiv @Kevin_Indig

[Lily Ray 😏 @lilyraynyc]

Another great article by @dejanseo - super interesting that "nearly 2/3 of [AI] conversations have no commercial intent whatsoever. Users are writing, brainstorming, learning and chatting, not researching products or making purchase decisions."

https://t.co/JXt6uEc4J1

[David McSweeney @top5seo]

https://t.co/Psdun8V0On

[DEJAN @dejanseo]

My claim that the future of SEO is secured with AI relying on search engines rather than internal memory has been both praised and challenged by the community. For those questioning my predictions I've updated the article which is now massive in size and contains key citations and links to official sources: https://t.co/fm59DBhl7k

Enjoy the future for it is going to be great for SEO in the age of AI!

[Simon Gerard @S_Gerard]

@rustybrick

[Lily Ray 😏 @lilyraynyc]

Well yep this article does a great job of summarizing the hell that publishers are living through right now

https://t.co/pkhsfUGdhD

[Gisele Navarro @ichbinGisele]

Are Google AI Overviews leading you to the best results on the web? Or is this just a new prime spot for selling you products you will regret buying?

Well, it turns out this rabbit hole is a deep one.
https://t.co/IV0OwbDnlY

[Simon Gerard @S_Gerard]

@lilyraynyc "thanks dad" lol

[Lily Ray 😏 @lilyraynyc]

Which LLMs are the most "gullible?"

Over the last 24 hours, I ran a short experiment to see how easy it is to influence the answers to highly-specific questions across different AI platforms.

The answers were fun & interesting - check it out.

https://t.co/HfNTzryoGI

[Aleyda Solis 🕊️ @aleyda]

The Latest in SEO + AI Search? Here are the top news and resources from today's hashtag#SEOFOMO 👇

* ​Pichai: Google AI Mode Will Be Incorporated Into The Main Search by @rustybrick
* ​How Publishers Can Survive (and Thrive) in the Age of AI Search with @lilyraynyc & @gfiorelli1
* ​Free Looker Studio template to analyze traffic from AI chats by @IvanPalii
* ​3 examples of product-led SEO by @Kevin_Indig
* ​Why user-generated content works well for SEO by @torylynne
* ​Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation. by @NickLeRoy
* Optimize for AI Search (GEO, AEO, LLMO) - New Section in #LearningSEO
* ​Google AI Mode: First Thoughts & Survival Strategies by @rustybrick
* ​Chunked, Retrieved, Synthesized - Not Crawled, Indexed, Ranked by @DuaneForrester
* ​How Content Structure Matters for AI Search by @chrisgreenseo
* Much more! Including SEO Jobs, events, tools...

Read it here (and subscribe to avoid missing out):

https://t.co/JOtkvq42B6

[Nate Hake @natejhake]

POV: you spend 50+ hours creating something completely unique that you publish on your independent website

So of course Google ranks Reddit first even for your own article title 🙄

[Aleyda Solis 🕊️ @aleyda]

🤖 Google AI Mode’s Query Fan-Out Technique: What is it and How Does it Mean for SEO?

One of the keys for AI Mode, is that it uses a query fan-out technique. So, How Does AI Mode’s Query Fan-Out Technique Work? I go through it in my latest post, featuring an example, important implications to take into account and tools to use, including:

* The need of deeper intent understanding
* Comprehensive Topical Authority
* Anticipation of Follow-Up Questions

This means changing from a query-focused process to a context focused one and the way we optimize, learn more about it here:

https://t.co/dyY4D162Fi

[New York Magazine @NYMag]

Google is increasingly incorporating AI into its search results and burying the web alive in the process, writes John Herrman. https://t.co/0MOoSSbw5o

[Nate Hake @natejhake]

Today a Google Search Engineer proudly bragged about how Google's monopolistic actions destroyed the publishing industry

[Publisher in a Box @publisherinabox]

CASE STUDY: How 2 guys started a publishing empire from their dorm room that now earns $25,000,000 per year from Facebook alone [🧵👇]

In this case study we will review exactly what the LADbible Group is, its asset base and how they grew it, how they make their money today, what they’re doing right and what they can do even better.

We got our hands on all of their financial reports and combed through all of their assets to show you exactly how they achieved those results - and how YOU can too...

[This is an updated version of a case study we shared a while ago with some new insights]

[Simon Gerard @S_Gerard]

@randfish Be super interesting to see data on this. Would ChatGPT factor in Bing's algorithm into these results? Or ranks its sources for answers internally? (4o just told me while it does use Bing as a source to create answers, it doesn't factor in Bing's ranking data to answer)

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Umm... marketers... why aren't we helping more brands appear in AI answers?

We know how LLMs work.
We know how to influence their responses.
We know how to do this kind of PR.
What gives?

[Simon Gerard @S_Gerard]

@awilkinson If you use Gmail or Google workspace, Google's Gemini app can do stuff like search your inbox for a topic, keyword, email address, etc and summarize/provide insights