๐ Grand Effie Winner ๐ Huge congratulations to @OgilvySA for their phenomenal campaign โHow KFC reclaimed its Fame by turning its Taste from sales killer into business driverโ for @KFCSA in the Restaurants category. A truly iconic achievement! ๐๐ #EffieAwardsSA
Do @StandardBankZA call centre employees put customers they donโt know how to help on hold and never return? Thatโs one way to avoid fixing a difficult problem.
So I work on the client's problem for 3 days and can't come up with anything great.
But they're paying by the day. So I stop work and charge them for 3 days and we run average ads.
Is that how time-sheets work?
Is that why the client came to me?
If you're selling a commodity that's exactly like everyone else makes, then charging by time-sheets make sense.
If you're selling a superior product like no one else makes, then charging by time-sheets doesn't make sense.
Agencies should consider what time-sheets say about them.
.@OgilvySA and @KFCSA understood the assignment: Make the ad look as good as the entertainment it sits between.
And this is finger lickinโ good๐
https://t.co/v7X2BhFRDf
Our Senior Strategist Mike Alhadeff has been appointed the UK government's Disability Access Ambassador for the advertising industry. Read Mike's plan and call to action for adland on @LBBOnline:
https://t.co/O2v9TwsQj9