We rebranded.
Better Every Day → Builder Hustle
Same content. Same energy.
Just a name that actually fits.
If you build things on the internet,
this one's for you.
Building Builder Hustle has shown me how powerful newsletters can be.
Just grabbed my spot for @beehiiv's Summer Release Event and excited to see what's coming next for creators and newsletter operators.
I used to publish my newsletter and then tell myself I'd promote it later.
Later usually never came lol
Been using Letterly lately and it's nice not having to think about that part anymore.
Big congrats to @vicente_evora on shipping such a genuinely useful product.
a short (& true) horror story for anyone who is thinking about starting a company:
I didn't take a single day off for the first 2 years of building @beehiiv
and the day I finally did, GoDaddy almost killed the company
> I was in Cabo for a friend's bachelor party (very not sober)
> first weekday not on my laptop in 2 years
> Slack starts blowing up on my phone re customer’s websites not working
> no one on the team could find a bug or figure out what the issue was
> turns out that one of our users sent a sketchy link that was flagged by the godaddy the security team
> I missed the email from GoDaddy about the incident (I was playing beer pong)
> GoDaddy suspended our entire account
> which also took down all of our customer’s websites
> I sobered up pretty quickly and tried to get in contact with anyone from their team
> entire bachelor party went out to dinner without me, I was stuck on customer support with their overseas team
> started stalking everyone on LinkedIn who worked at GoDaddy
> I sent an emergency email to all of our investors about the incident
> at 2am I finally got through to someone on the phone who would unblock our account
> we migrated off GoDaddy the next day
Starting a company is the most rewarding thing you can do (in all senses of the word). It is equally the most terrifying and stressful thing you’ll ever do. No matter what the circumstance is, the buck stops with you.
2 big lessons for me through this episode:
1/ know every point of failure in your stack
2/ never take a day off
I used to “save” good ideas in 10 different places.
Result: I built nothing.
So I gave Cluing 1 week as my research workspace.
Now every money idea I find has somewhere to go.