Samuel (Sam) Pavin

Marketing and growth exec | Innovation leader | Growing @resumption_co | Board #FrenchTech Australia | Quondam fui aliquis, nunc umbra.

[Samuel (Sam) Pavin @SamPavin]

Welcome to my Twitter page.
I tweet about what I do - and like:
🤓 Entrepreneurship/Intrapreneurship
🤓 Marketing/Social Media
🤓 Technology
... And the occasional rant - or piece of smart.

[Samuel (Sam) Pavin @SamPavin]

Well done (not) @SingaporeAir "assistance". Request daughter's pram early at gate.
Then send 5yo daughter with Perthes disease, 50m from gate to stand (...) and wait for boarding group...

[Samuel (Sam) Pavin @SamPavin]

#BackToBasics marketing:

Me: "Ask me any question".

Wife/Friends/Clients: "Why should I care?"

AI: ("internal reflection, this is a role play with questions to be asked").

"[insert 6+ sentences of long, complex, reflection and questioning]"

> Ask your customers directly!

[Samuel (Sam) Pavin @SamPavin]

Obvious outcome.

Yet, you (many of you) let AI build your sales and marketing plan... .

Why?

#marketing

[Ross Simmonds @TheCoolestCool]

Would you be comfortable with an AI agent making purchase decisions for you autonomously ?

Example: Agent is connected to your bank, grocery store, credit card, email, etc... It knows you're running low on XYZ and goes and buys it for you.

[Samuel (Sam) Pavin @SamPavin]

Marketing after input 🙂
Just missing v2.2, v3, v4, v5_final, v6_final_this_time, v... whatever, vx_closing_on_final, ... 😜

[Scholarship for PhD @ScholarshipfPhd]

Current Stage final.docx

[Samuel (Sam) Pavin @SamPavin]

@KateBour Nothing ever beat the "pub office" for productivity when I was travelling.

Something I then used even when not travelling to hammer work at the weekend.

[Samuel (Sam) Pavin @SamPavin]

It's also the 'back to basics' we all need.
Remember to disconnect.

[Scholarship for PhD @ScholarshipfPhd]

Agree??

[Scholarship for PhD @ScholarshipfPhd]

Agree??

[Samuel (Sam) Pavin @SamPavin]

Give me your honest recommendation...

[Samuel (Sam) Pavin @SamPavin]

Tools =/= skills.

[Futurism @futurism]

This is awkward. https://t.co/so2NP6pzVL

[Samuel (Sam) Pavin @SamPavin]

Write to think - and think to write (better).

Remember that putting thoughts on paper (pen + paper) helps process and retain information. Similarly, not delegating thinking, or writing, helps retain and develop expertise.

HT Jay Yang

#Expertise #Marketing

[Samuel (Sam) Pavin @SamPavin]

Trust is the currency of business.

Always has been, and even more so these days.

#BackToBasics

[Samuel (Sam) Pavin @SamPavin]

Good ol' truth for brand management - and risk management: associate with the right people...

#InfluencerMarketing #KOL

[Jessica Schiffer @jessicaschiffer]

Brands are so worried about getting caught up in the influencer discourse that they’re starting to outline tennis etiquette for people invited to the US Open by them.

[Samuel (Sam) Pavin @SamPavin]

The good ol' basics...

Not the current shiny object but what actually drives, or at least impacts, your business.

Decades old, never truer.

#BackToBasics

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Before you invest in a channel, be like Tracy. Do a little audience research. It's such an easy way to avoid wasting budget and effort.

[Samuel (Sam) Pavin @SamPavin]

@ThatChristinaG And Bluey ;)
Welcome down under.

[Samuel (Sam) Pavin @SamPavin]

Today's conversation 🙂

[Paul Copplestone - e/postgres @kiwicopple]

who made this masterpiece ?

[Samuel (Sam) Pavin @SamPavin]

And goodbye Sydney.