Samuel (Sam) Pavin

Marketing and growth exec | Innovation leader | Growing @resumption_co | Board #FrenchTech Australia | Quondam fui aliquis, nunc umbra.

[Samuel (Sam) Pavin @SamPavin]

Welcome to my Twitter page.
I tweet about what I do - and like:
🤓 Entrepreneurship/Intrapreneurship
🤓 Marketing/Social Media
🤓 Technology
... And the occasional rant - or piece of smart.

[Samuel (Sam) Pavin @SamPavin]

#AI - Kill the hype.

Bring in the smarts.

[Ihtesham Ali @ihtesham2005]

A Norwegian neuroscientist spent 20 years proving that the act of writing by hand changes the human brain in ways typing physically cannot, and almost nobody outside her field has read the paper.

Her name is Audrey van der Meer.

She runs a brain research lab in Trondheim, and the paper that closed the argument was published in 2024 in a journal called Frontiers in Psychology. The finding is brutal enough that it should have changed every classroom on Earth.

The experiment was simple. She recruited 36 university students and put each one in a cap with 256 sensors pressed against their scalp to record brain activity. Words flashed on a screen one at a time.

Sometimes the students wrote the word by hand on a touchscreen using a digital pen, and sometimes they typed the same word on a keyboard. Every neural response was recorded for the full five seconds the word stayed on screen.

Then her team looked at the part of the data most researchers had ignored for years, which is how different parts of the brain were communicating with each other during the task.

When the students wrote by hand, the brain lit up everywhere at once.

The regions responsible for memory, sensory integration, and the encoding of new information were all firing together in a coordinated pattern that spread across the entire cortex. The whole network was awake and connected.

When the same students typed the same word, that pattern collapsed almost completely.

Most of the brain went quiet, and the connections between regions that had been alive seconds earlier were nowhere to be found on the EEG.

Same word, same brain, same person, and two completely different neurological events.

The reason turned out to be something nobody had really paid attention to before her work. Writing by hand is not one motion but a sequence of thousands of tiny micro-movements coordinated with your eyes in real time, where each letter is a different shape that requires the brain to solve a slightly different spatial problem.

Your fingers, wrist, vision, and the parts of your brain that track position in space are all working together to produce one letter, then the next, then the next.

Typing throws all of that away. Every key on a keyboard requires the exact same finger motion regardless of which letter you are pressing, which means the brain has almost nothing to integrate and almost no problem to solve.

Van der Meer said it plainly in her interviews.

Pressing the same key with the same finger over and over does not stimulate the brain in any meaningful way, and she pointed out something that should scare every parent who handed their kid an iPad.

Children who learn to read and write on tablets often cannot tell letters like b and d apart, because they have never physically felt with their bodies what it takes to actually produce those letters on a page.

A decade before her, two researchers at Princeton ran the same fight using a completely different method and ended up at the same answer. Pam Mueller and Daniel Oppenheimer tested 327 students across three experiments, where half took notes on laptops with the internet disabled and half took notes by hand, before testing everyone on what they actually understood from the lectures they had watched.

The handwriting group won by a wide margin on every question that required real understanding rather than surface recall.

The reason was hiding in the transcripts of what the two groups had actually written down.

The laptop students typed almost word for word, capturing more total content but processing almost none of it as they went, while the handwriting students physically could not write fast enough to transcribe a lecture in real time, which forced them to listen carefully, decide what actually mattered, and put it in their own words on the page.

That single act of choosing what to keep was the learning itself, and the keyboard had quietly skipped the choosing and skipped the learning along with it.

Two studies. Two countries. Same answer.

Handwriting makes the brain work. Typing lets it coast.

Every note you have ever typed instead of written went into your brain through a thinner pipe. Every meeting, every book highlight, every idea you captured on your phone instead of on paper was processed at half depth.

You did not forget those things because your memory is bad. You forgot them because typing never woke the part of the brain that would have made them stick.

The fix is the thing your grandmother already knew.

Pick up a pen. Write the thing down. The slower road is the faster one.

[Samuel (Sam) Pavin @SamPavin]

Bring shade to your outdoors, at school, sports courts, or hospitality, with the best shade structures, canopies, and covers, from greenline (https://t.co/AOyVOMgqyw).

[Samuel (Sam) Pavin @SamPavin]

Bring shade to your outdoors, at school, sports courts, or hospitality, with the best shade structures, canopies, and covers, from greenline (https://t.co/AOyVOMgqyw).

[Samuel (Sam) Pavin @SamPavin]

@KateBour It's always been easy.

It's just that people are different. And increasingly differentiating themselves from each other.

[Samuel (Sam) Pavin @SamPavin]

#Marketing isn't a pipeline or a closed-loop engine (Flywheel).
It's an Orbit.
Customers don't move in straight lines; they circle a brand at different distances. Our job isn't to push them down a tube, it's to make our Core so compelling that they naturally pull themselves in.

[Samuel (Sam) Pavin @SamPavin]

One for the posts that didn't age well 😅

[Samuel (Sam) Pavin @SamPavin]

Missed quite a bit of the season but tuned into #Origin tonight.
Not disappointed I did.
Go QLD!

#StateOfOrigin #NRL

[Reads with Ravi @readswithravi]

Take the risk.

[Samuel (Sam) Pavin @SamPavin]

Missed quite a bit of the season but tuned into #Origin tonight.
Not disappointed I did.
Go QLD!

#StateOfOrigin #NRL

[Samuel (Sam) Pavin @SamPavin]

Very accurate.

#startuplife #founder

[Samuel (Sam) Pavin @SamPavin]

Actually great and simple illustration 🙂

#AI

[Programmer Humor @PR0GRAMMERHUM0R]

continueFromHereClaude

[Samuel (Sam) Pavin @SamPavin]

Because they're gone doesn't mean they haven't lived.

[Samuel (Sam) Pavin @SamPavin]

Seek criticism (and be ready to accept it).

[Brian Halligan @bhalligan]

I don't remember where I found this, but its spot on.

[Samuel (Sam) Pavin @SamPavin]

@Qantas Thank you. DM sent just now.

[Samuel (Sam) Pavin @SamPavin]

A lesson in appalling customer service - and creating problems through the simple act of failing basic standards:
- airline flight late (standard). But no public communication.
- 45 minutes. Late departure.
- Lands late but with 30 min to make connections.
- Plane sits on tarmac

[Samuel (Sam) Pavin @SamPavin]

A (sadly real) story created out of nothing (people just doing their job, not even going above and beyond, would have avoided that) by @Qantas and their clear need for a CCEO (Chief Customer Experience Officer) ... And human/adult in charge.

[Samuel (Sam) Pavin @SamPavin]

And "go to other end of terminal for a compensation".
- Get to other end. "Nope, we have nothing. They have those".
- Get back. Initial lady runs away and palm it to other. I get...$15 gift card. (Cost of a salad is $24...).
- Now, wait 4hrs. Miss all bookings. Pay $$$.

[Samuel (Sam) Pavin @SamPavin]

Do your data and reporting the @Qantas way for a flawless track record.
Flight due to depart at 12.05.
Officially (app and desk) delayed.
Screens: at 12.03, standing in the airport, "On Time".

[Samuel (Sam) Pavin @SamPavin]

I must have missed a phase here.

All my curated feed is now made up of "verified" (aka paid $$$ for it) accounts.

That was a shameful mark months ago...
Are we at the point when we all adopt the paid worst of humanity and call it another Tuesday?