Sarah Scherer

Product @ Retail Media | AdTech enthusiast
Building what’s next in Commerce Media
Relentless about great products - and wine, fruit snacks & chicken fingers

[Sarah Scherer @SarahEScherer]

@united everyone is scared to use the bathroom and passengers are asking each other what to do. UA 745 Cincinnati to Denver, SOS

[Sarah Scherer @SarahEScherer]

@wjlinville Called out, @KyleDozeman. 🙊🙉🙈

[Paul Frampton-Calero @Paul_Framp]

Excited that #SocialCEO book that the pioneering @DamianCorbet curated and I and many leaders contributed to, has already been shortlisted for a business book award. 👏🏼

[Paul Frampton-Calero @Paul_Framp]

@MaisieMcCabe @Starcom_UK @Campaignmag Shows that PR and culture change are two very different things. I’ve just joined a business where everyone works remotely and it’s part of the DNA. No coincidence that it has 90%+ retention rates & more working mums in senior roles than any marketing business that I know.

[CvE @ControlvExposed]

Welcome to the team, @Paul_Framp! Joining the @ControlvExposed and @goodwaygroup family as President for Europe, Paul will help global marketers solve their most complex business challenges. Read more in this @Adweek article: https://t.co/lmMtIM37MM. #digitalmarketing

[CvE @ControlvExposed]

Ready to learn the lingo? Download the essential marketing data strategy glossary to discover all the need-to-know terminology here: https://t.co/xMRUe9gqCE. #bigdata #marketingstrategy #digitalmarketing

[Jay Friedman @jaymfriedman]

It will be really interesting to see if creative and consulting can culturally co-exist under the same roof...

[Goodway Group @goodwaygroup]

How are #adtech vendors capitalizing on #advancedTV? @eMarketer analyst @RossBenes examines this new frontier with insights from our own @SarahEScherer in this must-read article: https://t.co/grZA0La3M4

[Sarah Scherer @SarahEScherer]

I wish there was an unspoken, yet implied etiquette at #wework like there is for #cta, airplanes, gyms, etc. No one wants to hear you screaming for an entire conference call via AirPods or you complaining about your boyfriend while sipping a craft brew in the kitchen. #imsassy

[Goodway Group @goodwaygroup]

"While there’s been positive movement getting women to the table, we have to do more. The first step is to move the discussion from a reactive stance to a proactive one." More on #womenleaders in #adtech from @amandaemartin via @adexchanger. https://t.co/6byyk0i8Of

[Sarah Scherer @SarahEScherer]

My girl @amandaemartin shared her thoughts with @adexchanger regarding women’s role in ad tech, she’s smart and knows her stuff so worth a read! #adtech #empoweredwomenempowerwomen #workfam

[AdExchanger @adexchanger]

Still The Only Woman In The Room: Getting More Women To The Table In Ad Tech https://t.co/bEWkVjusBn by Amanda Martin, @goodwaygroup

[Amanda Martin @amandaemartin]

79% of orgs globally say advancing women into leadership roles is NOT a formal business priority. Yet gender diversity in leadership is good for business. This is the knowing vs. doing gap. @jmantas #IABWomenVisionaries

[Sarah Scherer @SarahEScherer]

Congrats @CCanty! Extremely grateful to work for someone who pushes you to be your best self both personally and professionally. So well deserved!

[Goodway Group @goodwaygroup]

Big news today! We are thrilled to share that Corean Canty (@CCanty) has been appointed Chief Operating Officer of @goodwaygroup! Read the full announcement here: https://t.co/HT4GY0wxjj

[Corean @coreancanty]

Representation is key. #branding #marketing

[Sarah Scherer @SarahEScherer]

@amandaemartin and @wjlinville discussing @goodwaygroup’s SPO strategy at Digiday Media Buying Summit. Proud of the innovative strategy our media team has activated. #spo #programmatic #innovative

[Sarah Scherer @SarahEScherer]

In-Housing models continue to be a topic of conversation at Digiday’s #DMBS. @GSK has an impressive approach to the in-housing model, helping to propel their digital transformation. Loved hearing their perspective today. #inhousing #digitalmarketing #innovation

[Sarah Scherer @SarahEScherer]

@wjlinville @amandaemartin @DreTek26 @wjlinville mind blowing, what’s GDPR?

[Sarah Scherer @SarahEScherer]

Excited to nerd out today on media buying content with my media posse aka @amandaemartin and @DreTek26 🤓 #digiday #digitalmarketing #lettingmynerdflagfly

[Sarah Scherer @SarahEScherer]

The amount of customer data DTC companies have is pretty incredible. I’m excited to see how many emerging brands capitalize on it with a powerful data strategy and take personalization to the next level. The convergence of MarTech and AdTech is key. #martech #adtech #programmatic

[IAB @iab]

.@IAB unveils annual '250 #DirectBrands to Watch' list. Read the story in Essential Retail: https://t.co/hukkcP9FKS #IAB250 #IABforBrands

[Sarah Scherer @SarahEScherer]

Brands have been craving transparency, real impact on business objectives, no BS measurement, and powerful data strategies. Proud to deliver and set the example for the industry to get back to the art and science of marketing. #digitalmarketing #adtech https://t.co/Fc2Rj4Y6FP