The @CrenshawComm / @Mod_Op_ team is at Cannes!
@Sarah_OC96@CatyPosey
We’ll be posting about these topics this week:
-MFAs
-Transparency
-AI
-Data collaboration
-CTV
-Search
OpenAI's Friday announcement about CEO changes is a classic case of what NOT to do. @ChrisHarihar of @CrenshawComm dives deep into the fiasco here: https://t.co/udnl9sMTvf
📊🐦 Advertisers remain cautious! 🚫💼 @MediaRadar data reveals a noteworthy trend - no return for previous advertisers to Twitter/X since Yaccarino took the reins as CEO via @marketingdive 📈🔍 https://t.co/ZNVMpgSz20 #clientcoverage
DV and @TVisionInsights are joining forces to combine DV's scalable ad exposure data with TVision's viewer presence and eyes-on-screen ad attention signals. This partnership will provide the market's most comprehensive and scalable attention offering.
👉 https://t.co/r2kle0B6EI
.@kroger is revolutionizing their shopping experience! Exciting news as they introduce digital smart screens to 500 stores across the US, thanks to @CoolerScreens! Read more on this exciting partnership in @Adweek https://t.co/9FCb32BKff #clientcoverage#retail
New @MediaRadar data reveals that pharmacy retailers, like CVS, account for only 2% of the retail media market.
@CoolerScreens says, “The demand is there; it’s just a space that requires specific precaution to comply with regulations."
https://t.co/EaL7siulrq
If you’re at #AWNewYork, stop by Cafe Grumpy - the folks at @CoolerScreens are talking retail media and showing off their tech. Cooler Screens has +10,000 screens in over 700 top retail locations nationwide. And they’re giving out free coffee — which is key. 🔥