Is your ad's attention worth its carbon emissions? During our "How do you solve digital media's carbon emission problem?" talk, Mike Follett @lumenresearch, Anne Coghlan @Scope3, Ben Downing and Jon Waite discussed why better media is better for the planet #CannesLions2022
ESG’s Role As A Market https://t.co/vyt30pdtDq via @Forrester
"Given the increasing attention that ESG is getting w/in businesses, mgrs are looking for help. This is the world of ESG as services.The landscape is growing & encompasses the data specialists (e.g. Scope3 & Polecat)
Don't Miss Brian O’Kelley, co-founder and CEO of @Scope3, explore what’s next for sustainable advertising at @IABTechLab Summit: Transcend, June 9 during his session one the digital carbon footprint & the path to a greener programmatic future! Register: https://t.co/wijXVu1Zaw
This discussion will be more prevalent in the #MarTech space when you realize that Digital has a larger #carbonfootprint than the airline industry.
https://t.co/QKi24lRaqk
It was great to join @aripap for one of his first interviews at his newly launched @marketecturetv. Check out the in-depth interview with @bokelley on our mission and plans to decarbonize advertising and media. #sustainableadvertising #
https://t.co/xQIIq4YXK7
Scope3 CEO @bokelley is speaking in Paris tomorrow to the IAB France Quality and Ethics group about sustainability . Then we're in Madrid for IAB Europe's Interact event. Get in touch if you're interested in catching up.👋
https://t.co/RYfBcfGcbw
What's the environmental impact of aggressive supply path optimization in advertising? @TheTradeDesk provided a case study last week: https://t.co/qOxJz02qEK
Major step forward for sustainable advertising: @wearemiq announces integration of @Scope3data
into their programmatic buying platform! New offering from @wearemiq allows customers to minimize carbon footprints of digital advertising activity across their supply chains.
🌎 Join @bokelley at 4A's Sustainability Summit, 12:40 PM ET tomorrow. He'll join the panel: "How To Determine Your Company's Carbon Footprint. And Why It Matters." Let's come together and work towards environmental sustainability in process and product.
https://t.co/8Nv1j5q5Hs
📣The time is now for brands + agencies to discuss the future of environmental sustainability. Join us at the 4A's inaugural Earth Day climate summit:
"How To Determine Your Company's Carbon Footprint. And Why It Matters." April 20, 12:40 PM ET.
Register https://t.co/8Nv1j5q5Hs
Our CEO @bokelley is joining the upcoming Data Sustainability Summit (April 26-27), hosted by Crux. Watch the the panel session 'ESG & How It Impacts Your Supply Chain’ Tuesday, April 26th at 11 AM EDT. Register here: https://t.co/0eCMT9Kn3K