Scott Harniman

UFL SVP, Media and Innovation

[Scott Harniman @ScottHarniman]

Extremely excited to being professional football to RI and Colorado this season and Oklahoma and Utah in 2028. LFG! #leagueofinnovation https://t.co/Bzmc7OxzAH

[Louisville Kings @UFLKings]

🚨 BREAKING: THE 2027 UFL SEASON STARTS IN LOUISVILLE!

The UFL has announced Louisville will host the first game of the 2027 season on March 26th at 8:00pm ET!

Season tickets go on sale TOMORROW at 12:00pm ET!

[United Football League @TheUFL]

First game of the year and a game ball goes to Tay Martin 😤

🎥: Detroit Lions

#UFLtoNFL

[United Football League @TheUFL]

Where have we seen this before 🤔

[Spring Football Has Sprung @SFHasSprung]

From Mike Florio:

“It’s a perfect example of the value of the ACC/UFL approach. If the audience had heard the discussions that resulted in the decision to give Michigan one more play, there would have been less surprise when the decision was announced.”

#SFHS #UFL

[Scott Harniman @ScottHarniman]

Onwards and upwards only with @RepoleStable at the wheel!!! LFG.

[Repole Stable @RepoleStable]

One year ago, I became a major investor, partner and managing partner of the @TheUFL.

What a great f$&king year!!!!! 💪

New teams. New cities. New coaches. New rules. Bigger crowds. Increased viewership. Incredible plays, more innovation and the four-point field goal!!!!!

Maybe I should call the 4 point FG the Repolian!!!!! 😂

I could not be prouder of our players, coaches, football operations team, business team, all employees, RedBird Capital, FOX, ESPN, our sponsors and, most importantly, our LOYAL FANS.

2026 was a great building year.

I’m Happy but NOT content.

We are going to continue taking chances, thinking differently, challenging the status quo and building this league the right way for the future.

I promise you 2027 will be far greater than 2026.

We will continue to look for the right market, the right passionate fans and the right venue!!!! Two new teams in 2028. Ten total teams.

A goal of 16 by 2034!!!!!

We are already working on the plans for the 2027 and 2028 seasons,
Feel to keep sharing your thoughts, ideas and feedback!!!!!

Any new thoughts???

Let’s keep building together!!!!!

Enjoy the video!!!!!

Horse Racing leadership give me the keys to the sport, I’ve done more in the UFL in one year than horse racing industry has done the last 25 years!!!!! 🤦‍♂️

LFG!!!!!

[Scott Harniman @ScottHarniman]

Turning dreams into realities!!!

[Sports Illustrated @SInow]

The UFL-to-NFL pipeline is alive and well.

[Sportico @Sportico]

Morgan & Morgan is set to make history by becoming the first sponsor in pro football to have their logo on a penalty flag. 🏈

The new flags will be used this weekend by @TheUFL during their 2026 United Bowl taking place at Audi Field in Washington, D.C.

[FOX Sports PR @FOXSportsPR]

With UFL Playoff game finale, FOX grabs 5% year-over-year viewership increase 📈

[Repole Stable @RepoleStable]

As a kid from Queens, winning the Belmont Stakes was always one of my biggest dreams.

I’ve been fortunate enough to win it once and finish second four times.

This Saturday, I’m incredibly lucky to have two horses, Renegade and Powershift, competing in the Belmont Stakes.

I’ll be thrilled if either one gets the job done, but my heart is with Renegade after his courageous runner-up finish in the Kentucky Derby and Irad Ortiz’s incredible ride.

Think Big, Dream Bigger.

LET’S GO WIN THE BELMONT STAKES.
🙏🏆🐎

[Scott Harniman @ScottHarniman]

And playoffs and United Bowl are up next! Keep watching fans!!!

[ESPN PR @ESPNPR]

Fans showed up all regular season for @TheUFL on ESPN! 🏈

📈 Fueled strong '26 growth across ESPN networks
🏆 Setting the stage for ABC's postseason coverage

More: https://t.co/FvuwlhwLJp

[Repole Stable @RepoleStable]

THANK YOU @TheUFL FANS!!!!

Viewership is up significantly this season, and that’s because of YOU.

Your passion, loyalty, support, and feedback mean everything to us.

We may not always agree.

We may not always get it right.

And we are far from perfect.

But I promise you that your voices are being heard.

The UFL belongs to the fans, and every suggestion, idea, compliment, and criticism helps us build a better league.

Keep up the suggestions coming!!!!!

LFG!!!!! 🏈💪

[Scott Harniman @ScottHarniman]

@AdamBreneman81 @JamesBakerUFL @TheUFL Amazing experience all around!

[Scott Harniman @ScottHarniman]

Unreal numbers heading into Week 10 with more on the line! Don't miss a game this weekend!!

[FOX Sports PR @FOXSportsPR]

FOX UFL scores most-watched game since the series launched in 2024! 🔥

@FOXSports @UFLonFOX @TheUFL

[Scott Harniman @ScottHarniman]

HUGE numbers heading into Week 10 with playoff implications in play. Don't miss all @TheUFL action this weekend!!!

[Repole Stable @RepoleStable]

🚨 BIG TIME VIEWERSHIP NUMBERS 🚨

Over 1 MILLION average viewers tuned in for the @UFLStallions vs. @UFLAviators game on Saturday!!!!! 🔥

Approximately 1.7mm people tuned in to watch the 4th quarter!!!!!

1.6mm we’re rooting for the Aviators. 😂

Absolutely AMAZING to see how many people were rooting for and already LOVE the Columbus Aviators!!!!
😂✈️

LFG!!!!! 🏈💪

[United Football League @TheUFL]

From Fort Hood U.S. Army Base, we welcome you to the first ever professional football game played on a military base 🙌

@UFLStorm vs. @UFLRenegades on NOW on FOX 📺

[Scott Harniman @ScottHarniman]

Amazing to see countless conversations and planning with @bradc98126 and the @Sportable team come to life for @TheUFL #8-bitfootball

[United Football League @TheUFL]

8-bit execution. Real-life results ‼️

Perez to McBride is good for six.

@sportable 🤝 UFL

[Barstool Sports @barstoolsports]

The UFL is interviewing refs after a questionable call

The NFL needs this ASAP

[Scott Harniman @ScottHarniman]

Bringing real time player data into venues was a goal for @TheUFL Technology team this year. Huge props to @Sportable and the team from e360 for making it a reality! #sportsinnovation

[Justin Powell @JeTkIn4]

I know it's a rough picture, but kudos to the @TheUFL for developing some really unique and amazing ways of getting some stats in real time. This is only a couple that popped up but they are after every play

[Marty Mush @martymush]

St Louis! I will be at the @BattlehawksUFL game this Friday! Tell me what I need to do to have the full experience as a fan. Can't wait to see a @UFLonFOX game in person