Seb Evans

Run a wine business

[Seb Evans @SebREvans]

@JoshLachkovic Lol fair, I'll let you off

[Seb Evans @SebREvans]

@jacob_posel Yes this "London is unsafe" narrative is complete X hysteria perpetuated by people who have never even been there!

Now living in USA, London *feels* significantly safer than most US cities I've been to. And the data agree!

[Seb Evans @SebREvans]

@SashaKaletsky Should just run it all under Codex brand?

[Seb Evans @SebREvans]

@VenmoSupport my new phone number is currently registered to another venmo user. I am unable to get past onboarding due to this and can't contact you in app. Please help.

[Seb Evans @SebREvans]

@kamal_razzak @jacob_posel @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP Strat

[Seb Evans @SebREvans]

@Seanfrank You using YT Music over Spotify?

[Seb Evans @SebREvans]

@Seanfrank Dinner on me when you're next here!

[Seb Evans @SebREvans]

@moizali San Sebastian is awesome and the Americans don't know about it yet!

[Seb Evans @SebREvans]

@jforjacob Did this hold up?

[Seb Evans @SebREvans]

@RomanEcom But isn't the main feature grey-hat checkouts lol?

[Seb Evans @SebREvans]

@theisaacmed What happened to your candy brand?

[Seb Evans @SebREvans]

@ron_ecomm @gwilson258 Interesting - where do you hire CS and editors from?

[Seb Evans @SebREvans]

@codyplof @zachmstuck Great cheers gents

[Seb Evans @SebREvans]

@zachmstuck @codyplof What does account structure / creative testing look like when you split traffic across persona based LPs?

[Seb Evans @SebREvans]

@BryanECano Yep! We run a DTC wine app so have a few devs + founders also running Claude code workflows.

[Seb Evans @SebREvans]

@oliverwhudson partnership

[Olly Hudson @oliverwhudson]

Meta reports that partnership ads deliver 19% lower CPAs and 13% higher CTRs on average vs standard brand ads.

That’s why the most advanced Meta accounts are now allocating 20–50% of spend to partnership ads as a core growth lever.

So we’ve just released our Partnership Ads Playbook (Updated for 2026) built off what we’re seeing actually scale inside Meta accounts right now.

Inside, we break down:

- Why partnership ads outperform (and why it’s not about creators or follower count)
- How Meta actually interprets identity, creative, and signals
- The creative diversity multiplier and how identity unlocks incremental reach
- Benchmarks for CPA, CTR, FTI, frequency, and what “good” really looks like
- When to use founders, team members, existing creators, or persona pages
- How to source creators using Meta’s own tools (without wasting time in DMs)
- What to brief creators so content performs and still feels native
- Exact setup flows inside Ads Manager (including dynamic identity)
- Contract terms, usage rights, and what to negotiate (so you don’t get burned later)
- A full measurement framework to know what to scale, what to kill, and when
- Real examples from brands doing this well and why they work

Want it?

Retweet this post
Comment “partnership” and I’ll send it over

[Seb Evans @SebREvans]

@codyplof @Shwinnabego Why did you stop?