Sebastian Cristea

E-commerce Dropshipping Email Marketing

[Sebastian Cristea @SebastianEcomm]

@oliverwhudson Persona

[Olly Hudson @oliverwhudson]

We mapped the full persona-led creative system we run for 8 and 9-figure DTC brands. It's yours.

Persona-led creative strategy has been the single biggest topic of conversation in our world over the last 6 months - across our client work, our podcast, our Meta partnership, and the broader DTC community we're part of.

The problem is that the conversation has been scattered.

A framework here, a podcast episode there, a case study buried in a guide. Brands were getting pieces of the picture but not the full system.

So we built this.

Everything on this board reflects what we are actively doing right now for the 8 and 9-figure DTC brands we work with - from the AI research stack we use to build personas, to the brief structure, to the testing tiers and optimisation rules we run in accounts every day.

It's informed by our own data, our official Meta partnership research, and the conversations we've had with people like Maxime - Meta's Creative Strategist for Disruptor brands - who gave us a rare look at how Andromeda actually works from the inside.

A single, chronological walk-through of the full persona-led engine - so you can see not just what to do, but why each step feeds the next.

Want it?
Retweet this post
Comment "persona" and I'll send it over

[Sebastian Cristea @SebastianEcomm]

@oliverwhudson 2026

[Olly Hudson @oliverwhudson]

I'm giving away our most in-demand strategic resource, the same frameworks behind £600m+ in revenue generated for the DTC brands we work with.

(This will be the last chance to download for free).

The year is 2026, and every consumer now lives inside a personal algorithmic bubble.

Every feed, every search result, every shopping journey is uniquely shaped by micro-behaviours, emotional signals, and past engagement.

Meta, Google and TikTok aren’t matching ads to audiences anymore. They’re orchestrating hyper-personalised experiences at the individual level.

At the same time, consumers are craving something algorithms can’t manufacture: real connection.

For brands, this changes everything. Winning in 2026 won’t come from targeting hacks.

It will come from:

– Creative built around individual triggers

– AI-powered signal analysis and rapid iteration

– Systems that compound incrementality

– And content that still feels deeply human

This playbook breaks down the exact structures we use across Meta, TikTok, AI and Creative to drive compounding growth in this new era.

Retweet this post and comment "2026" and I'll send it over.

[Sebastian Cristea @SebastianEcomm]

@eCom_Amin $1M

[Amin @eCom_Amin]

after making $1,040,309.93 in ONE month at 20 with my jewelry brand...

i'm giving away a FULL masterclass on how to do the same in 2026

like + comment "$1M" and i'll send you access

(must be following so i can DM + RT for priority access)

[Sebastian Cristea @SebastianEcomm]

@ZedNilm1 Static

[Zed @ZedNilm1]

$100k+ brands don’t freestyle static ads

they rely on a consistent visual system
clear hierarchy, sharp contrast, instant readability
so the message lands before the scroll continues

most static ads underperform because they blend in
same layouts, same spacing, same mistakes

this guide breaks down how strong brands design
to look intentional, premium, and credible
without overcomplicating anything

no theory
no fluff
just repeatable layouts you can reuse endlessly

i put the full system into a short guide

rt + comment “STATIC” and i’ll send it
(follow for dm)

[Sebastian Cristea @SebastianEcomm]

@JoeJMarston FUNNEL

[Sebastian Cristea @SebastianEcomm]

@nicktheriot_ GUIDE

[Sebastian Cristea @SebastianEcomm]

@oliverwhudson IM8

[Olly Hudson @oliverwhudson]

This brand hit a $100M+ run rate in 11 months.

IM8 is scaling like no other DTC wellness brand we’ve seen.

- **$100M+ run rate**
- **+74% QoQ growth** (Q3)
- **80% subscription rate** on new customers
- **AOV jumped from $110 to $150** (driven by new product launch)
- **Gross margin expanded from 52% to 60%**
- **EBITDA losses dropped from $40M → $8M**

The strategy? Exceptional.

A few months ago, we broke down IM8’s entire growth machine. So with the new updated valuation, I thought I’d share it again for those who haven’t downloaded it yet:

- Paid ads (Meta + Google)
- Top 3 Lander pages
- Subscription funnel
- Email + retention strategy
- Ambassador programme
- Organic & community
- Bundle offer setup
- Scientific brand positioning

It’s one of the sharpest wellness brand builds we’ve seen.

Want the full teardown?

1. Retweet this post
2. Comment “IM8”
3. Make sure you're following so I can DM you the board

[Sebastian Cristea @SebastianEcomm]

@Javizecom Static

[Sebastian Cristea @SebastianEcomm]

@Javizecom Static

[Sebastian Cristea @SebastianEcomm]

@ZedNilm1 FRIDAY

[Zed @ZedNilm1]

just made a swipe file of 152 BLACK FRIDAY ADS that are printing on fb right now (7–8+ figs)

it’s packed with offer images, direct-response creatives, landing page angles, headlines, and the exact structures brands are using to scale fast

covers 12+ of the best ecommerce niches — supplements, beauty, gadgets, home, wellness, fashion, and more

rt+ comment “FRIDAY” and i’ll send you the swipe file
(follow for DMs)

[Sebastian Cristea @SebastianEcomm]

@blvckledge Scale

[Sebastian Cristea @SebastianEcomm]

@HenryCrochemore Scale

[Henry @HenryCrochemore]

my main brand has now passed 16m+ lifetime sales

we’re projecting another 10m+ over the next 12 months

the most underrated skill in ecommerce isn’t ads or creatives
it’s knowing which stores are actually worth scaling

most founders spend months pushing offers that will never scale past a plateau

i made a simple breakdown that shows how I started with ecom and how I scaled

rt + comment “scale” and i’ll send it over
(follow for dm)

[Sebastian Cristea @SebastianEcomm]

@EcomParker 42k