SegmentoAI

Fixing the "What's your ROI on the paid tweets!" in crypto
App:

[SegmentoAI @SegmentoAI]

We are not promissing miracles. Segmento is like a friendly uncle that will help you monitor what your distribution channels deliver in terms of user LTV and will suggest which ones to work with.

[SegmentoAI @SegmentoAI]

If you're a creator quoting a sponsor, try sending three lines before the number: who actually reads you, what they already use, and what you'd never promote.

Your follower count tells them reach. Those three lines tell them whether it'll land, and they're the one part of the pitch another creator can't copy.

[SegmentoAI @SegmentoAI]

We like new primitives... We like when they can precisely measure their acquisition costs even more :)

[OWNIT @ownit_xyz]

1/
Solana’s next primitive isn’t a token. It’s capital for traders.

Solana already has the infrastructure to trade, borrow, lend and launch.

Today it gets something it never had: access to capital based on skill.

Prop trading is coming to Solana. 🧵

[SegmentoAI @SegmentoAI]

The ask we hear most is "we need more KOLs."

Then you look at their last quarter. 30 creators, 30 different angles. One did the airdrop, one did the meme, one did "this changes everything." Ask anyone outside the team what the project actually does and you get a shrug.

More creators wouldn't have fixed that. Fewer creators saying the same thing for three months probably would.

[SegmentoAI @SegmentoAI]

If a project asks you for a post, ask what else is going out that week.

We've seen launches where five creators post the same angle within the same few hours. Your followers mostly follow the other four too. To them it doesn't read as your take, it reads as a coordinated push, and your name is on it.

One question before you sign protects more trust than any disclosure line.

[SegmentoAI @SegmentoAI]

@thedusanio how long did the limitation last? Few hours? or few days?

[SegmentoAI @SegmentoAI]

CT treats a high number of views/retweets like a performance review

apparently if your engagement numbers are high, the campaign worked

cute

- a score doesn’t show fees generated
- smart followers don’t mean retained users
- screenshots of likes aren’t revenue

you can look influential on every leaderboard and still deliver almost nothing on-chain

the real question is simple

did the people who saw the post actually do something that matters to the protocol?

everything else is just a very expensive guess

[SegmentoAI @SegmentoAI]

@Rosaaa That's were Segmento comes in. We just it differently :D we say "views are not fees".

[SegmentoAI @SegmentoAI]

Your KOL has 200k followers and zero attributable fees.

We can show you the exact wallets that actually did something. Fees generated, TVL deployed, retained users vs. sybils — all verified on-chain. No more guessing after the posts go live.

[SegmentoAI @SegmentoAI]

@freddiexpott grokbot

[SegmentoAI @SegmentoAI]

This is so true... Marketers are hesitent to use new solutions. Part of this is also the risk of "what will the boss say". If they do what everyone else does, the market is in 💩, if they do something new then they made a wrong decision.

I remember few years back, when everyone was paying for poorly performing KOLs. But because it was "everyone", going against the flow was quite risky. How would you explain to your boss that you didn't do what everyone else does, even though it is stupid.

[Brother Marek @MHauzr]

I've been thinking about the fact that people do not like uncertainty even if certainty is on average worse... been trying to connect it to Kahneman-Tversky preferences (prospect theory) for a while. Here is my thinking...

Let's assume if you win $100 it bring you less joy than a loss of $100 makes your life worse (loosing has higher "amplitude" than winning). This is part of prospect theory.

This means that making a bet, based on coin flip has EU (expected utility) negative. Since abs_utility(50% * $100 loss) >> abs_utility(50% * $100 win).

The counter to betting is not betting. With EU=0. While both have EV=0

So betting makes your life a little bit worse. Sounds weird, so let me rephrase... People prefer certainty to uncertainty even if uncertainty is monetarily better on average.

[SegmentoAI @SegmentoAI]

This is true... part of it is fear of changing solutions. Marketers use low quality solutions to support their work and are afraid of changing it to a solution that is better. Just for the fear of not having a guarantee that it is better.

[Brother Marek @MHauzr]

I've been thinking about the fact that people do not like uncertainty even if certainty is on average worse... been trying to connect it to Kahneman-Tversky preferences (prospect theory) for a while. Here is my thinking...

Let's assume if you win $100 it bring you less joy than a loss of $100 makes your life worse (loosing has higher "amplitude" than winning). This is part of prospect theory.

This means that making a bet, based on coin flip has EU (expected utility) negative. Since abs_utility(50% * $100 loss) >> abs_utility(50% * $100 win).

The counter to betting is not betting. With EU=0. While both have EV=0

So betting makes your life a little bit worse. Sounds weird, so let me rephrase... People prefer certainty to uncertainty even if uncertainty is monetarily better on average.

[SegmentoAI @SegmentoAI]

Most creators judge a sponsorship by one thing: did it pay well.

Almost nobody checks what it did to their own posts after. Which is strange, because that's the asset every future deal is priced on.

Simple check you can do yourself:

Take your organic posts from the 2 weeks before a sponsored post and the 2 weeks after. Compare replies per 1k impressions, not likes. Replies are the people who actually care.

If it drops after certain sponsors and not others, that's your audience telling you which deals cost more than they paid.

[SegmentoAI @SegmentoAI]

@nemild @ycombinator It is not only the rails that it is running on! It will also be distribution of the information through different marketing channels!

The distribution will be similar size and in some cases might be bigger than the rails.

[SegmentoAI @SegmentoAI]

It is not only the rails that it is running on! It will also be distribution of the information through different marketing channels!

"A few thousand lines of code can replace a national stock exchange" - that is absolutely true!

[Nemil Dalal @nemild]

At @ycombinator, we're excited to fund more crypto startups solving financial needs including AI capital raising, stablecoins, trading, and agents.

Here's our latest crypto request for startups. Our next application deadline is Monday.

[SegmentoAI @SegmentoAI]

Let us announce winners of "Drive Attention to Segmento Projects" bounty @SuperteamEarn

@AndreWGMI
@Lucscrown
@sheeshoki

https://t.co/PKPD55aJ5S

[SegmentoAI @SegmentoAI]

Rewards on @SuperteamEarn bounty "Bring Your Friends to Segmento" were announced! Congratz to everyone!

@Toni__Dev
@priest_of_web3
@beebotxai

https://t.co/e4r6tYL7Yd

[SegmentoAI @SegmentoAI]

Everyone wants to know which creator worked. Almost nobody sets things up so they could find out.

No separate links, no agreed window, numbers pulled from whatever dashboard someone remembers. Then the next budget gets split on vibes.

That's the boring part we're building.

[SegmentoAI @SegmentoAI]

@odin_free What??? External Time Hypothesis...