@ankurnagpal Completely disagree - depends on industry, target persona, email campaign type, level of personalization. Way too much nuance here missing.
60%+ of my scheduled meetings with prospects are still email attributed.
Btw, a huge fan of @carryhq_ :)
True start-up people put the start-up's needs first
And the job description second
Doesn't scale. These types of folks are gems.
Just make sure that's who you have in the First 50 if possible
LEARNING TO SELL
To better understand (and eventually disrupt) a local services industry, a product-centric founder joined a sales team at an established incumbent in the space. They did a 10 day blitz with this team, doing door to door sales, knocking on hundreds of doors and setting appointments.
They had 4 takeaways:
1. There is nothing quite like being on a high energy sales team driven by commissions. You truly understand the meaning of "incentives drive behavior". You only get paid a commission when you either set an appointment, or close the contract. That's it.
2. When you knock on someone's door to pitch your product in person, there is literally no place to hide. You become fearless, able to objection handle, and think on your feet.
3. The best in any field do really well. Some of the closers make $500k per year. A competitor saw this founder pitching and offered them a job both setting appointments and closing.
4. The founder was able to understand the key objections and product issues 100x better hearing it directly from customers when trying to sell to them, than by sitting at their computer and doing research.
There is a saying that learning to "carry a (metaphorical) suitcase" (i.e. doing quota driven sales) is one of the best jobs a young person can have. This founder's experience proved it.
You can only do exceptional work once you fall in love with the struggle of it. Until you’re consistently energized by something that drives just about everyone else insane, you haven’t found your thing yet.
For over a year, we've hosted weekly writing meetups in NYC.
That's 60+ events, gathering 300+ writers from across the city.
And we're hosting our biggest writing event yet👇
Life is short.
And if life is short, then moving quickly matters. Launch the product. Write the book. Ask the question. Take the chance.
Be thoughtful, but get moving.
Be great..seek truth.
”Average players want to be left alone. Good players want to be coached. Great players want to be told the truth."
- Nick Saban, 7-time National Champion, Head Football Coach at Alabama (via @GuptaRK22)
The percent of people “in startups” who only do things adjacent to actual work (podcasts, newsletters, invest) feels like it’s growing exponentially. I always wonder if they feel like they’re missing out: the funnest part about all of this is making something that takes over the internet.
This is actually the background on my phone now.
No matter what level of success you attain 15 years from now, you'd probably give anything to come back to this moment.