Shawn Joshi

Growth marketer with an engineer's mindset.

[Shawn Joshi @Shawn_Joshi]

@alexgoughcooper @WisprFlow Typeless has been consistently great for me

[Shawn Joshi @Shawn_Joshi]

Killer articulation, Stefan.

It's definitely context-specific, but there's a solid case for selectively passing events to Meta because of this.

Seen the "Higher AOV = Higher CAC" situation happen way too many times for it to be a coincidence

(Funny how this was meant to be about X - but most will probably fixate on the Meta part haha)

[Shawn Joshi @Shawn_Joshi]

@trader1sz @grok Create a transcript of this video

[Shawn Joshi @Shawn_Joshi]

As AI progresses - the process of "writing to think" gets more rare and valuable

[Shawn Joshi @Shawn_Joshi]

It's terrible. Moved to Gemini/Claude a little while ago.

You can really tell how terrible it is when using it as a sparring partner for areas you have deep expertise in.

[Shawn Joshi @Shawn_Joshi]

@ron_ecomm Amen. I've long viewed copywriting like judo. Where you use your prospect's momentum to your advantage.

[Shawn Joshi @Shawn_Joshi]

@nickeubanks I think we need to ask ourselves how many times we see direct conflicts between what Google says versus what we see in reality.

For my own "believability threshold" - I think they lost their credibility a while ago.

[Shawn Joshi @Shawn_Joshi]

@connorrolain My favorite examples of flywheels have some sort of "valley of death" - especially in DTC and the info space.

Need to have the patience/funds/conviction/experience to get to the other side. But if you do - the compounding effects are there

[Shawn Joshi @Shawn_Joshi]

@JHTScherck I hate how the term "agency" has become rampant in the bizopp space these days.

A lot of these people don't know what the hell they're doing, let alone how to sell/set meetings haha

[Shawn Joshi @Shawn_Joshi]

@gaetano_nyc All I see is a fellow Heat fan in that photo haha

[Shawn Joshi @Shawn_Joshi]

@MercureCopy Responses to that post are why info products will never die. iykyk

[Shawn Joshi @Shawn_Joshi]

I wonder how these types of filters will affect human-first content that's been enhanced with AI effects (e.g. stop motion effects added by AI).

It's been one of the best use-cases I've found for using AI with performance creative.

Would be unfortunate if these fell in the bucket of AI slop.

[Shawn Joshi @Shawn_Joshi]

@StefanGeorgi Relevant:

https://t.co/rfwWKox9FQ

[Shawn Joshi @Shawn_Joshi]

Something that shouldn't be true but is true:

"Giving a damn" is a superpower.

[Shawn Joshi @Shawn_Joshi]

@JHTScherck Made the switch from paid ChatGPT to Gemini this week too :)

It's a much better sparring partner, plus the image/video gen alone is worth it

[Shawn Joshi @Shawn_Joshi]

@binghott Meta Ads is ripe with case studies for Goodhart's Law

[Shawn Joshi @Shawn_Joshi]

@paulg @deepfates Interesting how our perception of "obviously AI" changes as the tech advances.

Makes me wonder what our aesthetic tastes look like one year from now.

[Shawn Joshi @Shawn_Joshi]

@herrmanndigital I have ptsd from that shade of red being in an ad account though...

[Shawn Joshi @Shawn_Joshi]

@stephsmithio Makes me cringe whenever I see this on someone's profile.

The weird thing? I can't necessarily tell you why.

Taste/judgement could be it.

[Shawn Joshi @Shawn_Joshi]

Something that shouldn't be true but is true:

"Giving a damn" is a superpower.

[Shawn Joshi @Shawn_Joshi]

@therahulissar The number of "accidental internal emails" I've gotten this year is nuts.

Law of shitty click throughs in action @andrewchen