Shock Marketer

I bought 2M clicks in April 2024 & write ads. See ad tactics & learnings from my a/b tests and other copywriters (Caples, Ogilvy, Hopkins, plus more)

[Shock Marketer @ShockMarketer]

Maybe they’ve done this forever. I don’t know, but it’s a smart way to market shoes.

[Shock Marketer @ShockMarketer]

@AndrewWriteCopy For Tested Advertising Methods, read the 4th edition or earlier. The newer versions were modified by a non-direct response “expert”. Ideas were put in that contradict Caples.

[Shock Marketer @ShockMarketer]

Clever ad pointed out by @nevmed
The specificity and credibility of 526 sales is great. Of course, acknowledging the pain of blindly relying on a family member makes you rethink a costly mistake.
One thing is that I'd replace "List Responsibly" with the domain name or phone #

[Shock Marketer @ShockMarketer]

A good way to blend the benefits you'll hear with the credibility of a guest

[Neville Medhora @nevmed]

I saw this random cool piece of advice on Reddit on how to give a solid podcast introduction, and it ended up being a cool piece of overall copywriting advice:

It reads:

'Podcasters need to start introducing their guests the same way they’d introduce a friend at a cocktail party.

If you can do that, your podcast instantly becomes more engaging.
I work primarily with business-to-business podcasts, but this applies to any genre. Unless you’re welcoming the President of the United States or Taylor Swift to your show, there’s no reason to lead with a guest’s credentials or even their name.

At a party, you don’t walk up to your friends and say, “Hey everyone, this is Jerry. He went to Syracuse, grew up down the street from my grandmother, almost became a priest, acted in 26 college plays, won 11 industry awards, and has written two books.”

No.

You say, “You know how we were just talking about the landscaping at Augusta National? Jerry is actually the guy who formulates the fertilizer they use. He spends 11 months a year working on it. It’s this insanely specific science.”

And boom! Now I want to hear from Jerry.

Your podcast audience is no different.

Start with the value. Tell us why this person matters in the context of the conversation you’re about to have.

Unless your guest is instantly recognizable to the majority of your audience, most people don’t care who they are. They care what they’re going to learn.

If the first minute of your show is just small talk and a laundry list of credentials, you’re doing your listeners a disservice. You need to sell the value this guest brings. You need to clearly explain why this conversation is worth their time.

You can always sprinkle in personal stories, achievements, or funny trivia later in the episode, after your guest has delivered some real value and earned the listener’s attention.

Introduce your guest like you’re bringing someone fascinating into a conversation your audience already cares about."

[Shock Marketer @ShockMarketer]

@travelhead Maybe. But i think more likely those that are short will

[Shock Marketer @ShockMarketer]

@samjones1337 @adgirlMM Many have a mixture of bonds and equities for a reason. It adds stability. These are the types of days that make sense to rebalance too. (Not financial advice)

[Shock Marketer @ShockMarketer]

Why Five Guys gives you bonus fries https://t.co/dha5e3GlGx

[Shock Marketer @ShockMarketer]

Exclusivity - Is this offer (or a better one) available elsewhere?
Credibility - How credible is it? Your claims?

[Shock Marketer @ShockMarketer]

I ran into these old, handwritten notes from a seminar on unique selling/value propositions:

USP for Landing Page Optimization
1) The force of a value proposition can be measured by three essential elements of the offer:
Appeal - How much is this offer desired?…

[Shock Marketer @ShockMarketer]

It's the 4Ps. Price, product, place, promotion. You've gotta do one of those way better than your competition

[Shock Marketer @ShockMarketer]

When orchestrating an advertising campaign, it's always about the angle (which is basically the headline + introduction). When you find good angles, match the offer to it. You know it's a good angle when it brings in a high ad CTR and a low bounce rate.

[Shock Marketer @ShockMarketer]

@iambrandonham It's always about the angle (which is basically the headline + lead). When you find good angles, I do my best to match the offer to it

[Shock Marketer @ShockMarketer]

@oliverkenyon 100

[Shock Marketer @ShockMarketer]

A/B testing matters. I have one surprising study I'll show that boosted mobile conversions by 23.6%. In an advertorial, we flipped from Georgia font to Arial. This improvement was 99.5% statistically significant.

Also, be punchier on mobile. The beginning of my copy introduced a startup. This worked well on desktop, but what worked better on mobile was stating the results of two surprising studies. These results directly benefited the readers that acted.

[Shock Marketer @ShockMarketer]

You wrote you're going to focus on the process, but this statement is incorrect:
"Improved my landing page conversion by 39.7% since testing a new variant."
You imply a certain level of accuracy and precision by rounding to ".7". Going from 6 to 8 conversions is not statistically significant. You did a great job getting a lot of reactions on your post :) But, I recommend deleting your 39.7% claim and adding statistical significance to your process.

[Shock Marketer @ShockMarketer]

@travelhead I'm sure their CTR is much higher now

[Shock Marketer @ShockMarketer]

@iambrandonham For native ads, 2 or 3

[Shock Marketer @ShockMarketer]

@peeplaja @agazdecki @acquiredotcom Great way to produce creatives with implied credibility

[Shock Marketer @ShockMarketer]

@duolingo I’m not sure how I got this correct. The weather is always perfect in California ☀️

[Shock Marketer @ShockMarketer]

@smaxor @tramontanayacht Great job, looks fantastic too