𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪

In a world of brand advocates, I’m a people advocate. Head of Investor Research & Insights. #Marketing #ML. Tweets = my opinion ≠ my employer's.

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

Some of my favorite books on #marketing, #datascience, #business, #design, and related topics. Pardon omissions 🧵

How Brands Grow &
How Brands Grow Part 2

Great introduction to the laws of growth, what to measure, and what you don’t need to lose sleep over.

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

@mixesintheattic I think awareness, mental availability, and an overall opinion measure can all be valuable for top of funnel but they move so slowly they don’t need to be in a dashboard. Probably better for behaviors and digital metrics, but it’s a small slice of the picture. The dilemma.

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

@buffalogiu So you don’t want AI to have fun, basically.

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

@ossia @AJack We already have a way to communicate Evenflow:

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

@markhadfield Where’s the accomplice? There’s no way he hatched this plan alone.

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

Twitter is a good reminder of what happens when you try to get a side hustle.

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

@buffalogiu @Faizanli Have we pitched this to Doritos yet?

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

@Slightly_Random

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

@JPCastlin On my team we call this making an idea disagreeable.

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

@buffalogiu Added to the collection

https://t.co/zmDY01Fr8j

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

@bruceclarkprof @Paul_Framp You’re definitely a thought leader

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

@RobMeyerson You’re playing 3D chess

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

@KincsoBiro So…the algo is working 😂

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

If you forget how to say someone’s name just mispronunce it confidently, and then mispronounce another more common word so they just think you have a weird accent. #advice #etiquette

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

I’m #hiring a Senior Market Research Consultant to hunt for insights in the world of financial advice. Check it out! If you love it, tell your friends, if you hate it, tell your foes, just tell someone. #mrx https://t.co/4biNX0hkUb

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

https://t.co/DPkVp6NMzl

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

Among the stupidest things I’ve done is to wait so long to become a paid subscriber to @JPCastlin’s tremendous newsletter. If you’re a strategist/researcher/marketer and you’re reading this, go give that man $50.

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

@clairestrickett I can’t think of specific brands but I think some categories likely to see this dynamic are spirits, cars (Kia in the US?), and other places where there are a lot of line extensions and product releases that aren’t locked into one platform.

[Ethan Decker @ehdecker]

Brilliant use of ChatGPT for schools:

My kid has to use ChatGPT to write a paper on their favorite anime series.
But the real assignment: fact-check ChatGPT's essay.

So smart.

#ChatGPT #LLMs #AI

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

@buffalogiu He called me, but it was about my car’s extended warranty.

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

Disclaimer: my tweets are all shameless plugs

[𝔹𝕣𝕒𝕟𝕕𝕠𝕟 🤔 𝕊𝕙𝕠𝕔𝕜𝕝𝕖𝕪 @Shockley_MRX]

Check out our #marketing work at Vanguard. You might even see someone you know 😉 https://t.co/heSmrDsjO7